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September 13, 2011 Transcript of #CommsChat with Richard Huntington, 12 September

On 12 September, we welcomed Richard Huntington, director of strategy at Saatchi & Saatchi, as our guest host. The topic up for discussion was ‘Brand Cameron’, following a very interesting document created by Saatchi & Saatchi that you can access here.

It was a comms-focused chat looking at how Cameron’s political and personal brand has drifted off course, and at what he could do to restore it, but naturally some party politics found their way in. Below you can download a full transcript that deals with all the points brought up in the pre-read – and many more – but here are just a few of the tweets that caught our eye:

TWEET FROM: ADLITERATE
Source: twitter.com, Posted on: Sep 12, 2011 07:04 PM by adliterate
Brand Cameron is defined by what it isn’t – the secret of his success. But people are now desperate for leadership #commschat

TWEET FROM: JONCLEMENTS
Source: twitter.com, Posted on: Sep 12, 2011 07:06 PM by JonClements
Tebbit said Cameron doesn’t think things through – hence the U-turns and ill-conceived analysis of riot causes #CommsChat

TWEET FROM: SANDYLINDSAY
Source: twitter.com, Posted on: Sep 12, 2011 07:11 PM by SandyLindsay
Heh! In 140 characters? 😉 RT @richard_andrews: @adliterate How would you compare Brand Cameron to Brand Blair? #commschat

TWEET FROM: ADAMFAIRCLOUGH
Source: twitter.com, Posted on: Sep 12, 2011 07:19 PM by AdamFairclough
@CommsChat No. Nick Clegg’s have. Cameron has a knack of passing his monkey on to Clegg. Brand Clegg has come off the worst.
#commschat

TWEET FROM: FIONAMCE
Source: twitter.com, Posted on: Sep 12, 2011 07:27 PM by fionamce
A brand must be managed, have vision, a sense of direction tho over term of a Parliament, Cameron has time to tread water longer
#commschat

TWEET FROM: ADLITERATE
Source: twitter.com, Posted on: Sep 12, 2011 07:30 PM by adliterate
Brand Cameron significantly damaged by hacking but not fatally #commschat

TWEET FROM: DAMIENCLARKSON
Source: twitter.com, Posted on: Sep 12, 2011 07:56 PM by damienclarkson
At a crossroads, pressure on Europe, immigration, action on banks. Path he chooses will have a big consequence on future 4 Tories
#commschat

Download the full transcript here: 12 September Richard Huntington. Thanks to Cision for providing the report.

#CommsChat is back on Wednesday 14 September at 2pm – our first foray into midday, mid-week sessions! Jonathan Bean from Mynewsdesk will be discussing what tools and techniques communicators can use to reach online influencers. Check out the pre-read and come back to #CommsChat Now to take part. You can also sign up for updates and reminders for CommsChat so you’ll never miss a session!


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