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June 26, 2012 Transcript of #CommsChat with Laura Wood on PR & the Cannes Lions

This week on #CommsChat, we were joined by Laura Wood, partner, public relations, at the creative agency The Brooklyn Brothers, to discuss how the recent Cannes Lions went and the representation of PR.

The Brooklyn Brothers took home a Gold Lion at Cannes this year in the PR category, but PR was criticised by the judges for lacking the “big idea”. We tackled this, along with the following topics:

– Is the criticism of PR as lacking a big idea justified? (

– Is integrated communications key to restoring PR’s reputation?

– How have economic circumstances affected advertising, PR, and comms?

– Are big budgets and big agencies necessary for successful comms?

– What do awards such as the Cannes Lions mean for agencies?

– What’s more important in PR – the content or the communication?

Read the full transcript below:

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