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June 26, 2012 Transcript of #CommsChat with Laura Wood on PR & the Cannes Lions

This week on #CommsChat, we were joined by Laura Wood, partner, public relations, at the creative agency The Brooklyn Brothers, to discuss how the recent Cannes Lions went and the representation of PR.

The Brooklyn Brothers took home a Gold Lion at Cannes this year in the PR category, but PR was criticised by the judges for lacking the “big idea”. We tackled this, along with the following topics:

– Is the criticism of PR as lacking a big idea justified? (http://m.prweek.com/article/1137166/Cannes-Lions-judges-criticise-PR-industry-lacking-big-ideas)

– Is integrated communications key to restoring PR’s reputation?

– How have economic circumstances affected advertising, PR, and comms?

– Are big budgets and big agencies necessary for successful comms?

– What do awards such as the Cannes Lions mean for agencies?

– What’s more important in PR – the content or the communication?

Read the full transcript below:

• about 2 minutes ago Can you believe that @lauraJJwood, star of this evening’s #CommsChat only has 161 followers? I can’t. Get to it people.
• about 6 minutes ago RT @PaulCTayla: Dont forget to get your entries in for the Digital Impact Awards. #commschat” < great awards event! :o) #commschat
• about 11 minutes ago Pointer @markpinsent to my #WMN colleague @rgeller‘s recent column, Lies My Content Marketing Expert Told Me http://t.co/Cla00C3Q #commschat
• about 11 minutes ago MT @Communicatemag: Don’t forget to get your entries in for the Digital Impact Awards. #commschat” < great awards event! :o)
• about 15 minutes ago and a thanks to our sponsors @KWDDigital @mynewsdesk_uk @communicatemag and @_digital_impact #commschat
• about 15 minutes ago @Marcowhitspurs @commschat No-one can blame agency for trying. And sometimes you get lucky/ your journo mate does you a favour! #commschat
• about 15 minutes ago Pointing #commschat peeps to @brucemaudesign‘s 1988 Incomplete Manifesto for Growth (and creativity!) http://t.co/PKUdJxLR
• about 16 minutes ago @Ashleigh_Fell oh yes – 100% sure it’s a mix of good contacts and timing – works in our favour sometimes so not complaining #commschat
• about 17 minutes ago @CommsChat Thank you! #commschat
• about 17 minutes ago as always – a full transcript of tonight’s conversation will be up on the CommsChat website tomorrow #commschat
• about 17 minutes ago @Maxim_PR that’s probably where good contacts comes into play. You need to stay positive and give clients a reason to chose you #commschat
• about 17 minutes ago @dizzernp @commschat yes. Have seen some PR promote dodgy content though Eg small survey results #commschat
• about 18 minutes ago @adamrubins artificial distinction: good strategy equals good content full stop – they are not mutually exclusive #commschat
• about 18 minutes ago @markpinsent we can call it an info-graphic?? what do you think?? #commschat
• about 18 minutes ago Thanks to all for taking part. thanks, and congratulations to @lauraJJwood#commschat
• about 19 minutes ago and with the thought of Communicatent ringing in our ears (a ‘big idea’) its time to say – it’s 9pm, and the end of tonights #commschat
• about 20 minutes ago A shameless plug here for a commschat sponsor – dont forget to get your entries in for the Digital Impact Awards. #commschat
• about 20 minutes ago A shameless plug here for a commschat sponsor – dont forget to get your entries in for the Digital Impact Awards. #commschat
• about 20 minutes ago @dizzernp @CommsChat that should be true but sometimes see great coverage with very little substance #commschat
• about 20 minutes ago RT @markpinsent: I call it communicatent. (I don’t really.) #CommsChat
• about 21 minutes ago @CommsChat I reckon it’s actually context… #commschat
• about 21 minutes ago @CommsChat No content, no coverage. Basic PR equation, surely? #commschat
• about 22 minutes ago @markpinsent 😉 #commschat
• about 22 minutes ago @johnevans23 You wait pal. I’ll have a visual by the morning. #CommsChat
• about 22 minutes ago @LaurenLicata like it! #commschat
• about 23 minutes ago Frequent and honest communication. Per @commAMMO, “All marketing is communication, but not all communication is marketing.” #commschat
• about 23 minutes ago @Maxim_PR Agreed, but if you buy an idea 100%, your clients will too #commschat
• about 23 minutes ago RT @lauraJJwood: @CommsChat and if you have no content to communicate then your message won’t move as fast, resonate or connect #commschat
• about 24 minutes ago @markpinsent I think you are on to something!! #commschat
• about 25 minutes ago I call it communicatent. (I don’t really.) #CommsChat
• about 25 minutes ago @CommsChat If content is king, communication/promo/marketing is queen #commschat
• about 25 minutes ago @jamestutt Genius #commschat
• about 26 minutes ago @lauraJJwood but is PR ever fail safe? Think never being able to guarantee results is a barrier to encouraging bravery #commschat
• about 26 minutes ago @CommsChat for PR good content is important. However, been able to still get result with good comms #commschat
• about 27 minutes ago @CommsChat and if you have no content to communicate then your message won’t move as fast, resonate or connect #commschat
• about 27 minutes ago Equally important. The content has to be GREAT – share-worthy/interesting, BUT, the marketing/promotion piece must be there too #commschat
• about 27 minutes ago @CommsChat Big Idea is still relevant. It’s that clarity the audience get from 1st exposure. recognition, empathy & desire. #commschat
• about 27 minutes ago Content is the heart of everything we do! Comms is utilising channels through which to communicate content – content fusion! #commschat
• about 27 minutes ago @CommsChat Both. One doesn’t work without the other, if you don’t communicate your content no one will see it. #commschat
• about 28 minutes ago Yep! >>“@Maxim_PR: Not always great at promoting ourselves, rarely enter awards, client comes first, we never get round to it #commschat”
• about 28 minutes ago @CommsChat the strategy is the most important. Content can be ineffective and the communication can be blind without intelligence #commschat
• about 28 minutes ago Budget is not necessary for creativity (how much did this cost? http://t.co/ZfBsWyh9 ). But it undeniably helps. #commschat
• about 28 minutes ago @CommsChat content #commschat
• about 29 minutes ago Topic 5 – What’s more important in PR – the content or the communication? #commschat
• about 29 minutes ago Everybody is looking at awards q wrong. Realistically, clients don’t care about awards but winning integral for recruiting talent #commschat
• about 29 minutes ago @Maxim_PR lead by example, show them where it has worked, encourage bravery, make it fail safe #commschat
• about 29 minutes ago So, its not size, not integration, not awards. What is more important to the big idea then – the content or the communication? #commschat
• about 29 minutes ago Our very own @lauraJJwood is doing a splendid job on @CommsChat #CommsChat #PR debate
• about 30 minutes ago @CommsChat As an in-house happy to let agency use work for award as long as; asked first, kept updated and offered seat at ‘do’! #commschat
• about 31 minutes ago @lauraJJwood true – nice to see clients prepared to try new things. Some aren’t as brave as we’d like them to be! #commschat
• about 32 minutes ago @Maxim_PR Now is the time to get it. In this climate clients are trying new things and being braver. Rule book is ripped up #commschat
• about 33 minutes ago @markpinsent big debate in comments section of my @prconversations post whether hoped-for outcomes should dominate everything. #commschat
• about 33 minutes ago RT @lauraJJwood: Small/boutique = nimble and more often that not nimble is great #commschat
• about 33 minutes ago @CommsChat no question no! It definitely helps with activation though and no one can deny that! #commschat
• about 33 minutes ago RT @LaurenLicata: I agree. Ive done stuff in house before that generated great results for us, without big agency spend #commschat
• about 34 minutes ago Smaller agencies often offer better value for money and can know the subject equally as well. A decent budget helps though. #commschat
• about 34 minutes ago @StevenWoodgate @CommsChat I agree. I’ve done stuff in house before that generated great results for us, without big agency spend #commschat
• about 34 minutes ago @jgombita Totally. Successful comms equals measured outcome against specified business objective. Of any magnitude. #CommsChat
• about 34 minutes ago @adamrubins @CommsChat Small/boutique = nimble and more often that not nimble is great #commschat
• about 35 minutes ago Re: T4 – constantly up against London agencies and some clients think bigger = better. We’d always argue that’s not the case. #commschat
• about 35 minutes ago @CommsChat surely it’s about having relevant contacts than agency size and budget. A good campaign doesn’t need a huge budget #commschat
• about 35 minutes ago @Ken_Rosen yeah well I’ve always said that Apple has amazing marketing and absoutely terrible public relations….. #commschat #usguyschat
• about 35 minutes ago @CommsChat nope. Hard work, imagination and contacts can help keep it cheap #commschat so I would say no
• about 36 minutes ago RT @CommsChat: T4 Are big budgets (and big agencies) necessary for successful comms? #commschat
• about 36 minutes ago We’re not always great at promoting ourselves and rarely enter awards – client work comes first and we never get round to it #commschat
• about 36 minutes ago Agreed. Clearly articulated goals/objectives/outcomes AND /responsibilities more important RT @markpinsent: Absolutely not. #CommsChat
• about 36 minutes ago @CommsChat Sorry to jump in late Mr T but award entries should always be dual – client + agency. #commschat
• about 36 minutes ago @CommsChat not only does size not count, but size can prohibit. Our business is a boutique but well ahead of the curve #commschat
• about 37 minutes ago I think size definitely counts. The bigger the budget the more time you can spend on the account – more creativity more results. #commschat
• about 37 minutes ago @CommsChat Not at all. Being creative is much more effective and fun. No need for big budgets/agencies. #CommsChat
• about 38 minutes ago @CommsChat No, smart ideas that move people and get talked about is all that is needed. Big doesn’t always mean best #commschat
• about 38 minutes ago A good bet 😉 RT @jgombita: arguing against PR being corner of Big Marketing Tent; doubt Ill get serenity from U #commschat #usguyschat
• about 38 minutes ago Very late to #commschat this evening but there are a couple of things we should comment on…
• about 38 minutes ago RT @CommsChat: T4 Are big budgets (and big agencies) necessary for successful comms? #commschat
• about 38 minutes ago @CommsChat Absolutely not. #CommsChat
• about 39 minutes ago sorry that should have read “does size count” #commschat
• about 39 minutes ago @Ken_Rosen arguing against PR being relegated to tiny corner of Big Marketing Tent; doubt I’ll get serenity from YOU #commschat #usguyschat
• about 39 minutes ago T4 Are big budgets (and big agencies) necessary for successful comms? #commschat
• about 40 minutes ago So we’ve decided that creativity can come from anywhere, that definitions are becoming redundant, but does sound count? #commschat
• about 40 minutes ago @jgombita sounds clever though if you want to impress #commschat
• about 41 minutes ago @CommsChat @JonClements and they are a chance to showcase our industry and work on a global platform #commschat
• about 41 minutes ago & Serenity? 😉 RT @jgombita: dizzy swirling in and out of #commschat and #usguyschat. Waiting for the serendipity moment. #usguyschat
• about 41 minutes ago @pologroundsM no probs #commschat
• about 41 minutes ago @Ashleigh_Fell I see your point #commschat
• about 42 minutes ago Feeling a bit dizzy swirling in and out of both #commschat and #usguyschat. Waiting for the serendipity moment.
• about 42 minutes ago @CommsChat if you have the idea and then employ an agency to deliver then you should enter your own awards #commschat
• about 42 minutes ago @Marcowhitspurs @lauraJJwood or thinking “PR” simply sounds more glamorous! Have a bit about this in my upcoming Nutrition Byte. #commschat
• about 43 minutes ago @adamrubins @CommsChat Or be educated / informed / taught / brought in #commschat
• about 43 minutes ago @Jonk87 agreed. Thanks for letting us knw the trick ! #commschat
• about 44 minutes ago @markpinsent RT well said ‘We spend a lot of time arguing about discipline definitions. They’re becoming increasingly redundant’ #commschat
• about 44 minutes ago And does everyone feel that the Lions are the ultimate in credibility? Am sure we know what @laurajjwood will say 🙂 #commschat
• about 44 minutes ago RT @JonClements: Awards are good for agencies on many levels – if they have credibility. #commschat
• about 44 minutes ago Awards are great for giving credit where it’s due. As long as a campaign is created with the message in mind and not the award. #commschat
• about 45 minutes ago Well said. “@markpinsent: We spend a lot of time arguing about discipline definitions. They’re becoming increasingly redundant. #CommsChat”
• about 45 minutes ago @pologroundsM You can know who you are talking to without pondering over what academic definition they fall in to. #commschat
• about 45 minutes ago We spend a lot of time arguing about discipline definitions. They’re becoming increasingly redundant. #CommsChat
• about 46 minutes ago @Marcowhitspurs not to mention IMC (which I think is an EVIL concept…there’s only ONE stakeholder in IMC). #commschat
• about 46 minutes ago @CommsChat Awards are good for agencies on many levels – if they have credibility. #commschat
• about 47 minutes ago @adamrubins nicely put! I totally agree with you #commschat
• about 47 minutes ago @Jonk87 it is good to get message right. Helps if u knw who u r talking. #commschat
• about 47 minutes ago @lauraJJwood @CommsChat no reason why you can’t integrate specialists. Or specialists need to learn and improve #commschat
• about 48 minutes ago Good work should be entered in for an award so credit is given when due and the best are recognised as the best. #commschat
• about 48 minutes ago @CommsChat in our space we are not allowed to enter our work for awards. Also there are few awards that support digital #commschat #madness
• about 48 minutes ago @jgombita @Marcowhitspurs If that’s the case, step out of the shadow? #commschat
• about 49 minutes ago Why worry whether you’re talking to an audience, public or a stakeholder. Isn’t it better to just get the message right? #commschat
• about 49 minutes ago @adamrubins @CommsChat is it not best to bring specialists together from every area? #commschat
• about 49 minutes ago @StevenWoodgate @adamrubins renowned PR theorist Jim Grunig warns against misuse of the word “target,” let alone audiences…. #commschat
• about 49 minutes ago Q for agencies – if you have good work do u always enter awards with it. Q for in-house – do u always let agencies enter yr work #commschat
• about 51 minutes ago @Jonk87 you’d be surprised. Sometimes find that both get defensive about who does what. Justifying roles in tough times I guess. #commschat
• about 51 minutes ago P.S. @Marcowhitspurs most of the stereotypes are because marketing keeps trying to shove PR under a tiny corner of its Big Tent #commschat
• about 51 minutes ago @jgombita @adamrubins Advertising is broadcasting, PR is understand – whether that is with audiences, publics or stakeholders #CommsChat
• about 52 minutes ago @Marcowhitspurs @greenbanana my PR definition is about reputation, value & relationship building–+ the organizational narrative! #commschat
• about 54 minutes ago @lauraJJwood @CommsChat the integrated agencies deliver smart strategy but are weak on activation. The PR agencies vice versa! #commschat
• about 54 minutes ago @Marcowhitspurs that’s right its not always about money. One should give somthing back to society. #commschat
• about 54 minutes ago @jgombita @greenbanana that is the problem. Many don’t know what PR is. Just what they think it is. #commschat
• about 54 minutes ago @NafisaNathani Yeah. Or different formats and channels to reach the same audience. #CommsChat
• about 54 minutes ago “Audiences” sounds like broadcast, not two-way @StevenWoodgate. How about “stakeholders” or “publics?” c @CommsChat @adamrubins #commschat
• about 54 minutes ago GG to skip a topic & ask do awards mean anything? Do eg. Cannes Lions, Digital Impact Awards et al mean owt for in house & agency #commschat
• about 55 minutes ago RT @JonClements: Big idea is a red herring. Collection of good ideas that achieve an objective are often better. #commschat
• about 55 minutes ago In my eyes a big idea is narrative, threat that can be repurposed for diff audiences. Some people making artificial distinction #commschat
• about 55 minutes ago @Ashleigh_Fell I thought they did. Otherwise how can you have an integrated campaign? #commschat
• about 55 minutes ago @adamrubins @CommsChat Do you believe this is the area that is currently lacking in PR and where integrated agencies are ahead? #commschat
• about 56 minutes ago @lauraJJwood like your equation #commschat
• about 56 minutes ago @pologroundsM in my mind, it is the art of making something possible, relevant and interesting with little or no money #commschat
• about 56 minutes ago @lauraJJwood @CommsChat definitely! Agencies and in-house comms teams should work together instead of separate entities. #commschat
• about 57 minutes ago @CommsChat strategy + planning + creative + storytelling #commschat
• about 58 minutes ago @CommsChat I believe analytics/intelligence will drive our industry forward creating the platform for effective communications #commschat
• about 58 minutes ago @Jonk87 Hello Stephen, and hello to everyone else – we’ve been moving quite fast, so ive been a bit neglectful on the hellos #commschat
• about 59 minutes ago @CommsChat @adamrubins Excellently put. Understanding audiences has much more value and impact than the ‘big idea’. #CommsChat
• about 59 minutes ago @JonClements Totally agree #commschat
• about 59 minutes ago @NafisaNathani Very difficult to do that. Many have tried. Be a lovely business though. #CommsChat
• about 59 minutes ago .@markpinsent @pologroundsM do you know @brucemaudesign‘s Incomplete Manifesto for Growth. Mau says NEVER enter competitions! 🙂 #commschat
• about 59 minutes ago RT @lauraJJwood: I believe that all communications kicking off from the same start point has to be a good thing? #commschat
• about 59 minutes ago @adamrubins Spot on. Research – insight – strategy – creative. #CommsChat
• about 59 minutes ago @markpinsent agreed. Thanks. #commschat
• about 1 hour ago @lauraJJwood I think big and joined up are different concepts; joined up is better tho. #commschat
• about 1 hour ago Stephen from OPR here hoping to join in. Hello everyone. #commschat
• about 1 hour ago @markpinsent Agree but industry will be forced into doing so,survive changing commercial landscape? We will sell ideas not time #CommsChat
• about 1 hour ago @CommsChat I believe that all communications kicking off from the same start point has to be a good thing? #commschat
• about 1 hour ago Ditto! RT @markpinsent: My point is that PR is poor at packaging/defining the creative process and its ideas. #CommsChat
• about 1 hour ago @CommsChat absolutely. Integrated coomunications brings magnified effect ! #commschat
• about 1 hour ago @adamrubins retweeted, with the hashtag added 😉 #commschat
• about 1 hour ago @pologroundsM Measuring creativity is measuring performance against objectives. Creativity for its own sake is useless. #CommsChat
• about 1 hour ago RT @adamrubins: time &time again we see big idea lead strategy as opposed to analytics driving strategy which in turn drive ideas #commschat
• about 1 hour ago RT @adamrubins: time &time again we see big idea lead strategy as opposed to analytics driving strategy which in turn drive ideas #commschat
• about 1 hour ago I get really bored with the agency-generated stereotypes of public relations. Very limited bailiwick in marketing PR people. #commschat
• about 1 hour ago RT @JonClements: Big idea is a red herring. Collection of good ideas that achieve an objective are often better. #commschat
• about 1 hour ago T2 – Is integrated communications key to restoring PR’s reputation? #commschat
• about 1 hour ago @JonClements Agree, but do they not work better if they are joined up #commschat
• about 1 hour ago RT @JonClements: Big idea is a red herring. Collection of good ideas that achieve an objective are often better. #CommsChat
• about 1 hour ago So with the criticism coming in all directions at our poor industry now is the time to move to T2 #commschat
• about 1 hour ago RT @JonClements: Big idea is a red herring. Collection of good ideas that achieve an objective are often better. #commschat
• about 1 hour ago @markpinsent strange how one can measure creativity ! #commschat
• about 1 hour ago More people work IN-HOUSE in PR @NafisaNathani than do at agencies. Best not to be be so sweeping about definition of industry #commschat
• about 1 hour ago @lauraJJwood thanks 😉 #commschat
• about 1 hour ago RT @jbjon: Isnt that like trying to blame a telephone for a lack of interesting conversation? #commschat
• about 1 hour ago Big idea is a red herring. Collection of good ideas that achieve an objective are often better. #commschat
• about 1 hour ago My point is that PR is poor at packaging/defining the creative process and its ideas. #CommsChat
• about 1 hour ago & the story of how a population of only 318,000 created a new type of tourism campaign using people power over traditional media #commschat
• about 1 hour ago @NafisaNathani @laurajjwood Absolutely PR is a creative industry. But not everyone in it is creative. #CommsChat
• about 1 hour ago some good responses about her campaign from @lauraJJwood but can you share them with us all by adding the hashtag? #commschat
• about 1 hour ago @Marcowhitspurs was just saying to @greenbanana about how I never understood how press release was “public” or “related” v. much. #commschat
• about 1 hour ago @CommsChat Isn’t that like trying to blame a telephone for a lack of interesting conversation? #commschat
• about 1 hour ago @CommsChat it was a creative ideas for a remarkable country that celebrated the success of Iceland’s reinvention #commschat
• about 1 hour ago @Marcowhitspurs would love hear what u think of PR #commschat
• about 1 hour ago @markpinsent @lauraJJwood completely disagree, PR is a creative industry full stop. PR ideas are creative and commerically viable #CommsChat
• about 1 hour ago @CommsChat PR understands the wider picture, where Advertising turns ‘wider pictire’ into visuals. Not overly surprised in truth. #CommsChat
• about 1 hour ago Strongly recommended for you @bestoftorfaen #commschat (listen)
• about 1 hour ago Hi ashleigh here, sometimes find PR’s think throwing £ at a campaign is enough when actually it lacks substance & creativity #commschat
• about 1 hour ago @CommsChat PR is often limited by the imagination of others who think PR its just a press release #commschat
• about 1 hour ago so is it wrong to criticise PR for lacking the big idea because the expectation shouldnt be there in the first place? #commschat
• about 1 hour ago @markpinsent no but surely there should be someone who is in every agency? #commschat
• about 1 hour ago @joceejo keep ur knwoledge with u and somebody else will share it ! #commschat
• about 1 hour ago @CommsChat I think “big ideas” are ALMOST ALWAYS marketing PR “campaigns.” Unless something like sustainability. Big, big idea. #commschat
• about 1 hour ago @lauraJJwood PR needs to accept that not everyone’s creative. #CommsChat
• about 1 hour ago Am seeing PRs becoming more protective of ideas at new biz meetings – no longer giving everything away before contract is signed #commschat
• about 1 hour ago +100 “#PR is about REPUTATION MANAGEMENT and impact and effectiveness, of which creativity is part.’” #commschat [spelled correctly!]
• about 1 hour ago RT @markpinsent: How are we defining a Big Idea? #commschat
• about 1 hour ago See #14 PRoust Questionnaire answer from @tonimuzifalconi, @CommsChat about Who has great public relations? http://t.co/un7gv998 #commschat
• about 1 hour ago @lauraJJwood was yr core idea a ‘big idea’? what made yr work stand out in Cannes? #commschat
• about 1 hour ago How are we defining a ‘Big Idea’? #CommsChat
• about 1 hour ago I am a fervent believer that PR industry will evolve to charge clients for ideas rather than time – innovation and ideas #CommsChat
• about 1 hour ago Jo here, freelance PR altho agency for years. So often you find big ideas are watered down by client. Budget cuts = smaller ideas #commschat
• about 1 hour ago RT @lauraJJwood: Every successful campaign needs a core idea and those that often work best are ones that work across discipline #commschat
• about 1 hour ago RT @jgombita: +100 “#PR is about REPUTATION MANAGEMEMENT and impact and effectiveness, of which creativity is part.’” #commschat
• about 1 hour ago RT @commschat: So lets start with our first topic – Is the criticism of PR as ‘lacking a big idea’ justified? #commschat
• about 1 hour ago RT @EmLeary: RT @commschat: #commschat is less than 30 minutes away! We’ll be discussing PR and #canneslions with @jaimerosado3 + @lauraJJwood from 8
• about 1 hour ago @lauraJJwood Absolutely. Great creative ideas are channel/media/format agnostic. #CommsChat
• about 1 hour ago @jgombita does that mean we cant also come up wth big ideas for reputation managemnt? reputation managemnt with a creative stylee #commschat
• about 1 hour ago Hi, matt wood here, laura’s hub… Is my dinner ready yet? x #CommsChat
• about 1 hour ago Preceding PR/reputation management quote from Ogilvy PR MD Michael Frohlich in this article: http://t.co/oFjgyP2O #commschat
• about 1 hour ago As an industry we still don’t ‘do’ creative as specifically as other sectors. I.e. have creative specialists. #CommsChat
• about 1 hour ago RT @jgombita: +100 “#PR is about REPUTATION MANAGEMEMENT and impact and effectiveness, of which creativity is part.’” #commschat
• about 1 hour ago @CommsChat Every successful campaign needs a core idea and those that often work best are ones that work across discipline #commschat
• about 1 hour ago Its Prabhat from Pontypool run a Marketing Training n Consultancy. Like gardening n hiking ! #commschat
• about 1 hour ago +100 “#PR is about REPUTATION MANAGEMEMENT and impact and effectiveness, of which creativity is part.’” #commschat
• about 1 hour ago @commschat Hi all! Emily Leary here. Comms consultant, blogger and co-founder of this fair #commschat many moons ago.
• about 1 hour ago Hi, Mark here…PR man for years. I don’t think PR consistently produces attention-grabbing creative ideas. #CommsChat
• about 1 hour ago Partly, the industry is dramatically changing with convergence of industries. A lot of PR firms are just doing media relations #commschat
• about 1 hour ago @jaimerosado3@lauraJJwood presumably neither of you feel that way – you both went home with prizes (or prixes) #commschat
• about 1 hour ago So lets start with our first topic – Is the criticism of PR as ‘lacking a big idea’ justified? #commschat
• about 1 hour ago Hello hello hello…. #commschat
• about 1 hour ago And with that, my names Andrew Thomas, and I’m the publisher of Communicate #commschat
• about 1 hour ago Please feel free to join in, but it’s always polite to give a small intro on yr 1st tweet – #commschat
• about 1 hour ago Here to discuss this we are delighted to welcome @jaimerosado3 + @lauraJJwood frmo JWT & The Brooklyn Brothers #commschat
• about 1 hour ago according to PR Week they said PR people lack “the big idea” #commschat
• about 1 hour ago the topic tonight comes the weeks after the #canneslions judges castigated the PR industry #commschat
• about 1 hour ago Its 8pm UK time, so welcome all to this weeks #commschat

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