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October 22, 2012 Transcript of #CommsChat with CIPR presidential candidates

Today at 1 p.m. we had a special lunchtime edition of #CommsChat in which the two candidates for the CIPR presidency, Miti Ampoma and Lionel Zetter, fielded questions. Both candidates provided interesting views on recent issues facing the PR industry and what they see as the role of CIPR in the future.

Voting closes on 24 October so the debate was the final opportunity for the candidates to answer questions from CIPR members and others.

Some tweets that stood out during the hour were:

lionelzetter The CIPR has always led on professionalisation and on upholding standards, and it must continue to do so

stuartbruce Are larger & more professional contradictions? More professional is higher barrier to entry (good thing), but does it slow growth

MitiAmpoma @CommsChat Yes I do. Lessons of Arab Spring with limited access to internet is truly stuff of revolution as an example.

hanifleylabi Regulation that comes about from a process of two way, open and accessible dialogue can only strengthen the profession

lionelzetter CIPR President should lead, promote the industry, exercise good judgment, communicate clearly, and avoid cliches and jargon

MitiAmpoma @CommsChat Lead from the front, martial our best thinkers, challenge the status quo, give voice & credibility to membership & DO.

 

And the full transcript:

 

dd dd dd

  Thank you Kevin and I also want to say thank you to everyone who joined the debate. Much appreciated.#CommsChat -2:00 PM Oct 22nd, 2012

  

 And thanks to all for taking part! #commschat -2:00 PM Oct 22nd, 2012

  

 And that’s it for this afternoon… a big thank you to and . Best of luck in the elections #commschat -2:00 PM Oct 22nd, 2012

  

 Thanks Kevin – and yes, hope turnout is good!#commschat -2:00 PM Oct 22nd, 2012

  

 Reminder on how to ensure you can cast your votehttp://t.co/zdJRRrE5 #CIPR #commschat -2:00 PM Oct 22nd, 2012

  

 Disappointed at the lack of thoughts regarding wider digital activities, above and beyond social media.#commschat -1:59 PM Oct 22nd, 2012

  

 Just a reminder: there’ll be a transcript of the chat onhttp://t.co/kkV85GOu later. And regularly scheduled programming at 8! #commschat -1:59 PM Oct 22nd, 2012

  

   Agreed, but we should know the basics. #commschat -1:58 PM Oct 22nd, 2012

  

 well played candidates… let’s hope turn-out reflects interest. Good luck to both and if you have a vote – use it.#commschat -1:58 PM Oct 22nd, 2012

  

 For record  101 followers 92 tweets joined Twitter 21 March 2012 &  336 followers 188 tweets 29 June 2009 #commschat -1:58 PM Oct 22nd, 2012

  

 last few mins of CIPR election #commschat. join in or follow # later. Candidates, their views & their talent for meeting 140character limit -1:58 PM Oct 22nd, 2012

  

 RT : Catching up on #commschat. Interesting claim that digital is just another medium. No. It is so pervasive now, there’s hardly any “analogue”. -1:58 PM Oct 22nd, 2012

  

 Almost all information used by humans is analogue.#commschat -1:57 PM Oct 22nd, 2012

  

 The Prseident should be high profile – which means networking, lecturing, attending awards, giving evidence, writing………… #commschat -1:57 PM Oct 22nd, 2012

  

 RT : What about wider digital activities… apps, for instance? Social medias just one part of it.#commschat -1:57 PM Oct 22nd, 2012

  

   can’t be restricted to those who know how to use SM “perfectly”. Digital comms allows for learning, no? #commschat -1:56 PM Oct 22nd, 2012

  

  Spot on for SM comms as a whole! For content delivery 3Cs can be: Clarity, Consistency, Commitment.#commschat -1:56 PM Oct 22nd, 2012

  

  Absolutely! Far too much jargon. Clarity = effective comms. #commschat -1:55 PM Oct 22nd, 2012

  

 Fairly new – but I have over 300 followers!#commschat -1:55 PM Oct 22nd, 2012

  

  Agreed. Drive personal profile and that of the Institute- we should challenge the hackneyed “PR gurus” out there. #commschat -1:55 PM Oct 22nd, 2012

  

  And doesn’t know how to use the”@” sign 😉 #commschat -1:55 PM Oct 22nd, 2012

  

  Much more to do! We need to knock on doors, build relevant partnerships & action so we can see & feel the difference. #CommsChat -1:55 PM Oct 22nd, 2012

  

  both are new, relatively. And not using much either ; ) #Commschat -1:54 PM Oct 22nd, 2012

  

   What about wider digital activities… apps, for instance? Social media’s just one part of it. #commschat -1:54 PM Oct 22nd, 2012

  

  and lead debate on how PR is changing – the communication craft now has more tools than it used to #commschat -1:53 PM Oct 22nd, 2012

  

 RT : CIPR has already published social media guidelines – we just need to promote them and update them as necessary #commschat -1:53 PM Oct 22nd, 2012

  

 RT  CIPR pres. to be high profile promoting profession in broadcast, print, online and social media. Lead by example #commschat -1:53 PM Oct 22nd, 2012

  

 The CIPR President should lead the industry with conviction & clarity, shaping both the industry and how it’s perceived #commschat -1:53 PM Oct 22nd, 2012

  

 CIPR – let’s make it 4Cs – add clarity, and cut out the jargon #commschat -1:53 PM Oct 22nd, 2012

  

 RT : How should the CIPR president build upon diversity related work? #commschat -1:53 PM Oct 22nd, 2012

  

 Finding it slightly ironic that one of #CIPR candidates is providing an opinion/industry voice re SM yet is new to twitter#commschat -1:53 PM Oct 22nd, 2012

  

 MT : Lead from the front, martial best thinkers, challenge the status quo, give voice & credibility to membership & DO #commschat -1:52 PM Oct 22nd, 2012

  

 RT : #CIPR President should always champion professionalism, standards, research leadership, CPD & ethics imho. #commschat >Winner -1:52 PM Oct 22nd, 2012

  

 Sheldrake. Spot on! I agree completely! #CommsChat-1:52 PM Oct 22nd, 2012

  

 CIPR has already published social media guidelines – we just need to promote them and update them as necessary#commschat -1:52 PM Oct 22nd, 2012

  

 How should the CIPR president build upon diversity related work? #commschat -1:52 PM Oct 22nd, 2012

  

  we though the 3Cs were conversation, content and consistency http://t.co/yYWIRaSf 😉 #commschat -1:52 PM Oct 22nd, 2012

  

 CIPR president to be high profile promoting profession in mainstream broadcast, print, online and social media. Lead by example #commschat -1:52 PM Oct 22nd, 2012

  

  Lead from the front, martial our best thinkers, challenge the status quo, give voice & credibility to membership & DO. #CommsChat -1:51 PM Oct 22nd, 2012

  

 IMHO Sheldrake has it spot on! #commschat -1:51 PM Oct 22nd, 2012

  

 RT : How will the next CIPR President drive standards/professionalism/ethics etc in digital, if it all? #commschat -1:51 PM Oct 22nd, 2012

  

   the right blend is the key to success & using enough resource to fully support the digi world #commschat   -1:51 PM Oct 22nd, 2012

  

 MT : [they] should lead, promote the industry, exercise good judgment, communicate clearly, & avoid cliches & jargon #commschat -1:51 PM Oct 22nd, 2012

  

 The #CIPR President should always champion professionalism, standards, research leadership, CPD and ethics imho. #commschat -1:50 PM Oct 22nd, 2012

  

 CIPR President should lead, promote the industry, exercise good judgment, communicate clearly, and avoid cliches and jargon #commschat -1:50 PM Oct 22nd, 2012

  

 RT :  yes, its about people, message and goals, but unless you know how digital works you wont be heard! #commschat -1:50 PM Oct 22nd, 2012

  

 . Today it’s impossible to even do traditional media relations really well without digital PR skills#commschat -1:50 PM Oct 22nd, 2012

  

 How will the next CIPR President drive standards/professionalism/ethics etc in digital, if it all?#commschat -1:50 PM Oct 22nd, 2012

  

 RT : Ok so our last topic this afternoon for  & : What should the President of the CIPR do? #commschat -1:49 PM Oct 22nd, 2012

  

 RT :  but is digital the end goal or just the conduit for comms? #commschat > An increasingly important channel -1:49 PM Oct 22nd, 2012

  

 Social Media is plain & simple http://t.co/MM2f9p7W 3Cs you need to check how effective is your SM & online #PR content.#commschat -1:49 PM Oct 22nd, 2012

  

  I agree! #CommsChat -1:49 PM Oct 22nd, 2012

  

 RT : Ok so our last topic this afternoon for  & : What should the President of the CIPR do? #commschat -1:49 PM Oct 22nd, 2012

  

  It’s a given that digital forms part of our every day conversation and interaction. #CommsChat -1:49 PM Oct 22nd, 2012

  

  Not yet “hardly any analogue”, but impossible to do PR/PA/corp comms without digital expertise AND experience #commschat -1:48 PM Oct 22nd, 2012

  

  yes, it’s about people, message and goals, but unless you know how digital works you won’t be heard! #Commschat -1:48 PM Oct 22nd, 2012

  

 Ok so our last topic this afternoon for & : What should the President of the CIPR do?#commschat -1:48 PM Oct 22nd, 2012

  

 Too may PRs don’t want to learn the new digital skill set & are trying to keep wearing their comfy ‘media relations’ slippers #commschat -1:48 PM Oct 22nd, 2012

  

  making the leap to ‘one-to-one’ marketing from ‘one-to-many’ appears to be a stretch for many PR businesses #commschat -1:48 PM Oct 22nd, 2012

  

 RT : Catching up on #commschat. Interesting claim that digital is just another medium. No. It is so pervasive now, there’s hardly any “analogue”. -1:47 PM Oct 22nd, 2012

  

 Digital is simply another medium for conversation. We need to get used to this fact and integrate ASAP where we’re not.#CommsChat -1:47 PM Oct 22nd, 2012

  

 RT  As I say its not about channels its about the human being, audience and message at the core. Channel is only part. #commschat -1:47 PM Oct 22nd, 2012

  

 RT : Yep-but ignoring other channels is to ignore sizeable audience  #commschat > I agree!-1:46 PM Oct 22nd, 2012

  

 RT : its not about channels its about the human being, audience and message at the core. Channel is only part. #commschat -1:46 PM Oct 22nd, 2012

  

 Catching up on #commschat. Interesting claim that digital is just another medium. No. It is so pervasive now, there’s hardly any “analogue”. -1:46 PM Oct 22nd, 2012

  

 Adamrubins absolutely right – digital is not a sector as such, it impacts on everything we do #commschat -1:46 PM Oct 22nd, 2012

  

 RT : PR industry needs to stop looking at digital as a sector. Its a platform and the industry needs to catch up fast #Commschat -1:46 PM Oct 22nd, 2012

  

 RT : SM is as old as the earth; the social bit is about being social & the media part for interaction.#commschat -1:45 PM Oct 22nd, 2012

  

  As I say it’s not about channels it’s about the human being, audience and message at the core. Channel is only part. #CommsChat -1:45 PM Oct 22nd, 2012

  

 RT : Twitter is indeed great – cuts out the whaffle! #commschat -1:45 PM Oct 22nd, 2012

  

  but is digital the end goal or just the conduit for comms? #commschat -1:45 PM Oct 22nd, 2012

  

 Digital not everything but reluctance to embrace it by sections of PR industry helped 2 create new generation of SM ‘evangelists’ #commschat -1:45 PM Oct 22nd, 2012

  

   SM is as old as the earth; the social bit is about being social & the media part for interaction. #commschat -1:45 PM Oct 22nd, 2012

  

  The PR industry needs to stop looking at digital as a sector. It’s a platform and the industry needs to catch up fast #commschat -1:45 PM Oct 22nd, 2012

  

 Twitter is indeed great – cuts out the whaffle!#commschat -1:44 PM Oct 22nd, 2012

  

 RT : Digital now at the heart of what we do… it will be the “end-all” for those that don’t recognise and change. #commschat -1:44 PM Oct 22nd, 2012

  

 Yep-but ignoring other channels is to ignore sizeable audience  #commschat -1:44 PM Oct 22nd, 2012

  

 Sure – one of APCO’s slogans is ‘digital in our DNA’!#commschat -1:44 PM Oct 22nd, 2012

  

  Twitter might be somehow a new platform, but the concept is as old as communications.#commschat -1:43 PM Oct 22nd, 2012

  

 Digital now at the heart of what we do… it will be the “end-all” for those that don’t recognise and change. #commschat-1:43 PM Oct 22nd, 2012

  

 RT  Economy is an oppy. regardless of climate Good communicators who innovate, reinvent & make relevant will work #commschat -1:43 PM Oct 22nd, 2012

  

 Hi JAMacArthur – my book on lobbying is very much a practical guided #commschat -1:42 PM Oct 22nd, 2012

  

 RT : I think that point often gets lost RT : Digital is another medium – not the be all and end all #commschat -1:42 PM Oct 22nd, 2012

  

  Economy is an opportunity regardless of climate. Good communicators who innovate, reinvent & make relevant will work. #CommsChat -1:42 PM Oct 22nd, 2012

  

   Integration is the name of the game, but also your audience’s choice is vital in your medium selection. #commschat -1:41 PM Oct 22nd, 2012

  

 RT : PR and marketing both need a set of theories that ground practice in the digital and physical worlds.#commschat -1:41 PM Oct 22nd, 2012

  

 . Point is that other channels are becoming digital so has to be integral to all PR/PA and done by ALL practitioners #commschat -1:41 PM Oct 22nd, 2012

  

 RT : I think that point often gets lost RT: Digital is another medium – not the be all and end all #commschat <Agree -1:41 PM Oct 22nd, 2012

  

 PR and marketing both need a set of theories that ground practice in the digital and physical worlds. #commschat -1:41 PM Oct 22nd, 2012

  

  Good point. Big difference in attitude to PR quals between MDs with academic PR route and those without.#commschat -1:41 PM Oct 22nd, 2012

  

 RT : communications is a craft that is emerging and will grow combining advertising, PR, marketing etc #Commschat -1:40 PM Oct 22nd, 2012

  

  Yes it’s inevitable. Advertising Law (what is IP?) medicine all going through same change. Must be people centred. #CommsChat -1:40 PM Oct 22nd, 2012

  

 I think that point often gets lost RT : Digital is another medium – not the be all and end all #commschat-1:40 PM Oct 22nd, 2012

  

   The sooner the better! People these days create their own media landscape. Power to people! #commschat -1:40 PM Oct 22nd, 2012

  

 RT : Point about CIPR quals is that best employers appreciate them, so helps you get RIGHT job, not just a job #commschat -1:40 PM Oct 22nd, 2012

  

 Thursday’s figures will show the economy is out of recession – I believe that the PR industry is as well #commschat-1:39 PM Oct 22nd, 2012

  

  Then I hope whoever is elected the new CIPR president does a good job of promoting that message.#commschat -1:39 PM Oct 22nd, 2012

  

 Simon – like your use of the word craft – but still prefer profession! #commschat -1:39 PM Oct 22nd, 2012

  

 . That’s why CPD is so important, but CIPR needs to make proving it easier – we both do CPD, but don’t record! #commschat -1:38 PM Oct 22nd, 2012

  

 RT : And it is: Do you think the worst is over for communicators in terms of the economy? #commschat -1:38 PM Oct 22nd, 2012

  

 Digital is just another medium, one more channel of communication – it is important, but not the be all and end all#commschat -1:38 PM Oct 22nd, 2012

  

 And it is: Do you think the worst is over for communicators in terms of the economy? #commschat -1:38 PM Oct 22nd, 2012

  

 Can’t believe we’re already almost 40 minutes into this! Fourth topic coming up… #commschat -1:38 PM Oct 22nd, 2012

  

  communications is a craft that is emerging and will grow combining advertising, PR, marketing etc#commschat -1:37 PM Oct 22nd, 2012

  

 RT : Does PR industry need to undergo a similar digital transformation to the one marketing has undergone? #commschat -1:37 PM Oct 22nd, 2012

  

 Point about CIPR & PR quals is that only best employers/practitioners appreciate them, so helps you get RIGHT job, not just a job #commschat -1:37 PM Oct 22nd, 2012

  

  Part will be to give members & profession voice & credibility. #CommsChat -1:37 PM Oct 22nd, 2012

  

 RT : Landscape is changing – there is always something new to learn in the digital space every day that effects PR. #commschat -1:37 PM Oct 22nd, 2012

  

 Does PR industry need to undergo a similar digital transformation to the one marketing has undergone? #Commschat-1:37 PM Oct 22nd, 2012

  

  It’s not cynicism, it’s just based on observations and from discussions I’ve had… unfortunately!#commschat -1:37 PM Oct 22nd, 2012

  

 RT : Landscape is changing – there is always something new to learn in the digital space every day that effects PR. #commschat -1:36 PM Oct 22nd, 2012

  

 RT : Not that new to twitter – just restrict my tweets to when I have got something worthwhile to say! #commschat -1:36 PM Oct 22nd, 2012

  

 Landscape is changing – there is always something new to learn in the digital space every day that effects PR.#CommsChat -1:36 PM Oct 22nd, 2012

  

 Not that new to twitter – just restrict my tweets to when I have got something worthwhile to say! #commschat -1:36 PM Oct 22nd, 2012

  

 RT : Adam – your CIPR qualification SHOULD give you the edge when seeking employment#commschat > It does with best employers -1:35 PM Oct 22nd, 2012

  

  Sorry – it was ‘What part will professional bodies eg CIPR play in future of industry?’#commschat -1:35 PM Oct 22nd, 2012

  

 Stuart – the great thing about PR/PA is that there is always more learning to be done #commschat -1:35 PM Oct 22nd, 2012

  

 MT  U both talk digital, but new to twitter. Can CIPR help seasond practitioners not yet exper’d in SoMe catch up? #commschat -1:34 PM Oct 22nd, 2012

  

  Not sure I understand your question. Could you clarify? #CommsChat -1:34 PM Oct 22nd, 2012

  

 Hi Adam – I understand your cynicism, but SOME governing bodies do a good job! #commschat -1:33 PM Oct 22nd, 2012

  

  Yes I can help. We must all learn fast. There’s top expertise there as resource to help. I have access to them. #CommsChat -1:33 PM Oct 22nd, 2012

  

 . Theory from CIPR quals/PR degrees comes in most useful more senior you become. Hard to learn strategy on the job #commschat -1:33 PM Oct 22nd, 2012

  

 MT : membership HAS grown-we just need to continue seeking new members, preferably in partnership with other bodies #commschat -1:32 PM Oct 22nd, 2012

  

  It *definitely* should. But, in practice, I don’t think it does, nor do I think it holds much recognition! #commschat -1:32 PM Oct 22nd, 2012

  

 I am in favour of collaboration and possible future confederation – campaigns which are divided rarely succeed#commschat -1:32 PM Oct 22nd, 2012

  

  That’s exactly why the benefits have to be compelling. CIPR responsibility to get this right.#CommsChat -1:31 PM Oct 22nd, 2012

  

  how will CIPR do things differently?#commschat -1:31 PM Oct 22nd, 2012

  

  Governing bodies have proved ineffective in every walk of life. They are there to be humoured not adhered to #commschat -1:31 PM Oct 22nd, 2012

  

 U both talk abt digital, but both quite new to twitter. Can CIPR help seasond practitioners not yet experienced in SoMe catch up? #commschat -1:31 PM Oct 22nd, 2012

  

 RT : We should lead drive 2 professionalism + setting up of a strong ethical framework as promotion of PR #commschat <well said -1:31 PM Oct 22nd, 2012

  

 RT : Excellent debate currently underway on#CIPR election issues via ‘s #commschat -1:31 PM Oct 22nd, 2012

  

 Am interested to hear from  & on that point…how the CIPR works w/in industry a major issue for Pres #commschat -1:30 PM Oct 22nd, 2012

  

  If you do what you’ve always done you’ll get what you’ve always got. Let’s do it differently. e.g Steve Jobs & iPhone! #CommsChat -1:30 PM Oct 22nd, 2012

  

 Adam – your CIPR qualification SHOULD give you the edge when seeking employment #commschat -1:30 PM Oct 22nd, 2012

  

 Bodies like CIPR will/should act increasingly as hubs of best practise, driving standards and promoting professional development #commschat -1:30 PM Oct 22nd, 2012

  

 CIPR membership HAS grown – we just need to continue seeking new members, preferably in partnership with other bodies #commschat -1:30 PM Oct 22nd, 2012

  

 RT : Excellent debate currently underway on #CIPR election issues via  #commschat-1:29 PM Oct 22nd, 2012

  

  Agreed. I’ve completed a (costly!) CIPR qualification and, beyond gaining theory, I’m unsure of its benefits. #commschat -1:29 PM Oct 22nd, 2012

  

 RT : Excellent debate currently underway on #CIPR election issues #commschat -1:29 PM Oct 22nd, 2012

  

 Excellent debate currently underway on #CIPR election issues via ‘s #commschat -1:28 PM Oct 22nd, 2012

  

 RT : Dialogue implies a two-way conversation – the future of the press and PR requires participation from all angles #commschat -1:28 PM Oct 22nd, 2012

  

 #commschat RT : The CIPR has tried that approach for many years why do you feel a biz model or reasons to join will work now? -1:28 PM Oct 22nd, 2012

  

  Critical for CIPR to seize opportunity to do so. Part will be to give members & profession voice & credibility. #CommsChat -1:28 PM Oct 22nd, 2012

  

 We should lead the drive to professionalism, and the setting up of a strong ethical framework – as part of our promotion of PR #commschat -1:27 PM Oct 22nd, 2012

  

  Thanks. Am sharing this with some first year students. #commschat -1:27 PM Oct 22nd, 2012

  

  CIPR should facilitate dialogue making sure it’s accessible as poss to as diverse a range of stakeholders as poss #commschat -1:26 PM Oct 22nd, 2012

  

 Dialogue implies a two-way conversation – the future of the press and PR requires participation from all angles#commschat -1:26 PM Oct 22nd, 2012

  

 OK, let’s move onto our 3rd topic this pm: What part will professional bodies like the CIPR play in the future of the industry? #commschat -1:26 PM Oct 22nd, 2012

  

  Raise standards, grow membership, diversity, partnerships, deep relationships & offer top qualifications. #CommsChat -1:25 PM Oct 22nd, 2012

  

  what is CIPR’s role in dialogue?#commschat -1:25 PM Oct 22nd, 2012

  

 RT  One compelling reason to join would be for potential employers to specifiy a preference for CIPR members #commschat > Agree -1:25 PM Oct 22nd, 2012

  

 Adam – we will go with what government – and the public – want, but it can only work with our participation#commschat -1:25 PM Oct 22nd, 2012

  

 Excellent debate currently underway on #CIPR election issues #commschat -1:25 PM Oct 22nd, 2012

  

 RT : One compelling reason to join would be for potential employers to specifiy a preference for CIPR members #Commschat -1:25 PM Oct 22nd, 2012

  

 RT : One compelling reason to join would be for potential employers to specifiy a preference for CIPR members #commschat -1:24 PM Oct 22nd, 2012

  

 MT : Regulation that comes about from a process of 2-way, open & accessible dialogue can only strengthen profession #commschat -1:24 PM Oct 22nd, 2012

  

   We are open to work experience opportunities. Let’s talk. #Commschat -1:24 PM Oct 22nd, 2012

  

 One compelling reason to join would be for potential employers to specifiy a preference for CIPR members #commschat-1:24 PM Oct 22nd, 2012

  

  thanks, I have concerns that people aren’t seeing the benefits from joining #commschat -1:24 PM Oct 22nd, 2012

  

 Regulation that comes about from a process of two way, open and accessible dialogue can only strengthen the profession #commschat -1:23 PM Oct 22nd, 2012

  

  It’s not just down to PRs to determine the extent of regulation. The public wants input – PR has to help them too. #commschat -1:23 PM Oct 22nd, 2012

  

 RT : Need to produce business model which provides solutions for target audiences & gives compelling reasons to join #commschat -1:22 PM Oct 22nd, 2012

  

 Do any of our PR/comms followers have a question for the CIPR presidential candidates? #Commschat -1:22 PM Oct 22nd, 2012

  

 RT : Good point – regulation shouldnt be a one-way street or handed-down edict, it should be about improving for all #commschat -1:22 PM Oct 22nd, 2012

  

  Need to produce business model which provides solutions for target audiences & gives compelling reasons to join #CommsChat -1:21 PM Oct 22nd, 2012

  

 Good point – regulation shouldn’t be a one-way street or handed-down edict, it should be about improving for all #commschat -1:21 PM Oct 22nd, 2012

  

 MT : Legislation needs to be proportionate. Dangerous to regulate only eg consultancy lobbyists or mainstream media #commschat -1:21 PM Oct 22nd, 2012

  

 RT :  My students are keen to gain work experience opportunities. #commschat > Get in touch if you can help -1:21 PM Oct 22nd, 2012

  

 Kevin – there is already a groundswell – we just need to provide active encouragement and assistance #commschat -1:21 PM Oct 22nd, 2012

  

 definition – this is one area where the CIPR, PRCA and APPC have worked well together #commschat -1:20 PM Oct 22nd, 2012

  

 RT :  Leveson per se – no issues for PR. Will help champion good practitioners and kick out bad ones. #CommsChat -1:20 PM Oct 22nd, 2012

  

 In which case – what will candidates do to promote the status and increase the cohort of Chartered Practitioners?#commschat -1:20 PM Oct 22nd, 2012

  

 Legislation needs to be proportionate & broad. Dangerous to regulate only some eg consultancy lobbyists or just mainstream media #commschat -1:19 PM Oct 22nd, 2012

  

 Seldf regulation with a combination of independents and professionals, with a fall-back of government powers held in reserve #commschat -1:19 PM Oct 22nd, 2012

  

  Very hard to predict. Too close to call given current Government stance. Let’s wait and see.#CommsChat -1:19 PM Oct 22nd, 2012

  

 There’s also the problem of defining the practice: no clear definition, no profession? #commschat -1:19 PM Oct 22nd, 2012

  

  PRs should also be asking questions about how it can support the public in having input to shape media regulation. #commschat -1:19 PM Oct 22nd, 2012

  

 How are the candidates going to keep relevant in financially challenging times? #commschat -1:19 PM Oct 22nd, 2012

  

 RT : Come on folks we could do with a few more questions/contributions on #commschat for the candiates for president – until 14:00 -1:19 PM Oct 22nd, 2012

  

  My students are keen to gain work experience opportunities. #commschat -1:18 PM Oct 22nd, 2012

  

  Leveson per se – no issues for PR. Will help champion good practitioners and kick out bad ones.#CommsChat -1:18 PM Oct 22nd, 2012

  

 Would you care to predict what direction the regulation might take  ? #commschat-1:18 PM Oct 22nd, 2012

  

 Indeed! RT :… its about supporting relationships first rather than channel specifics. This is the new world! #Commschat -1:18 PM Oct 22nd, 2012

  

 RT : Intro – Kevin Taylor, formr CIPR Pres. How highly do candidates rate Chartered status of institute&Individuals? #commschat -1:18 PM Oct 22nd, 2012

  

 Kevin – Very highly – it is the jewel in our crown, and the industry’s gold standard #commschat -1:17 PM Oct 22nd, 2012

  

 Come on folks we could do with a few more questions/contributions on #commschat for the candiates for president – until 14:00 -1:17 PM Oct 22nd, 2012

  

 RT : There will be stronger regulation of the media, and also lobbying – that is fine, provided it is proportionate #commschat -1:17 PM Oct 22nd, 2012

  

 RT : Nothing wrong with regulation. CIPR led with it. We have nothing to worry about if we stick to the rules. #commschat -1:17 PM Oct 22nd, 2012

  

 RT : There will be stronger regulation of the media, and also lobbying – that is fine, provided it is proportionate #commschat -1:17 PM Oct 22nd, 2012

  

 RT : Second topic: The media is facing regulatory changes post-Leveson: what are the implications for PR? #commschat -1:17 PM Oct 22nd, 2012

  

 Intro – Kevin Taylor, former CIPR President. How highly do candidates rate Chartered status of institute and Individuals? #commschat -1:17 PM Oct 22nd, 2012

  

  Nothing wrong with regulation. CIPR led with it. We have nothing to worry about if we stick to the rules. #CommsChat -1:16 PM Oct 22nd, 2012

  

 There will be stronger regulation of the media, and also lobbying – that is fine, provided it is proportionate#commschat -1:16 PM Oct 22nd, 2012

  

 It’s a Monday lunchtime special of #CommsChat on the two candidates for the President-Elect of the . Looking at some key PR issues. -1:16 PM Oct 22nd, 2012

  

 (which concerns more immediate future of the industry rather than long-term predictions) #commschat -1:15 PM Oct 22nd, 2012

  

 Second topic: The media is facing regulatory changes post-Leveson: what are the implications for PR? #commschat -1:15 PM Oct 22nd, 2012

  

  … it’s about supporting relationships first rather than channel specifics. This is the new world! #CommsChat -1:15 PM Oct 22nd, 2012

  

 RT : Edges are blending – challenge is for all disciplines to broaden skill sets based around message & audience… #Commschat -1:15 PM Oct 22nd, 2012

  

 Great to hear it  #commschat -1:14 PM Oct 22nd, 2012

  

 Hello to all you guys! RT : Listening in with our first year #PR class. #Commschat -1:14 PM Oct 22nd, 2012

  

  Edges are blending – challenge is for all disciplines to broaden skill sets based around message & audience… #CommsChat -1:14 PM Oct 22nd, 2012

  

 Interesting point! RT  Lessons of Arab Spring with ltd access to internet is truly stuff of revolution#commschat -1:13 PM Oct 22nd, 2012

  

 Barriers are falling, and communication disciplines are merging – which can only be a good thing #commschat -1:13 PM Oct 22nd, 2012

  

 RT : Do you think PR is becoming harder to distinguish from marketing and even customer relations?#Commschat -1:13 PM Oct 22nd, 2012

  

 RT : the more communicators we can bring in to membership, the greater the opportunity to spread the word #commschat -1:13 PM Oct 22nd, 2012

  

 Hello to everyone in  ‘s first year #PRclass. Where would you like PR industry to be in five years?#commschat -1:13 PM Oct 22nd, 2012

  

 RT : Increasing profesionalism and a strong emphasis on ethics. #Commschat -1:12 PM Oct 22nd, 2012

  

 RT : Do you think PR is becoming harder to distinguish from marketing and even customer relations?#Commschat -1:12 PM Oct 22nd, 2012

  

 Do you think PR is becoming harder to distinguish from marketing and even customer relations? #Commschat -1:12 PM Oct 22nd, 2012

  

  Yes I do. Lessons of Arab Spring with limited access to internet is truly stuff of revolution as an example. #CommsChat -1:12 PM Oct 22nd, 2012

  

 Staurat – the more communicators we can bring in to membership, the greater the opportunity to spread the word#commschat -1:12 PM Oct 22nd, 2012

  

 RT : Listening in with our first year#PR class. #commschat -1:11 PM Oct 22nd, 2012

  

 Hi there ‘behindthespin’ you are the future – literally!#commschat -1:11 PM Oct 22nd, 2012

  

 Are larger & more professional contradictions? More professional is higher barrier to entry (good thing), but does it slow growth #commschat -1:11 PM Oct 22nd, 2012

  

 Do you think we’re already seeing the eradication of comms barriers?  #commschat -1:10 PM Oct 22nd, 2012

  

 Listening in with our first year #PR class.#commschat -1:10 PM Oct 22nd, 2012

  

 The CIPR has always led on professionalisation and on upholding standards, and it must continue to do so #commschat-1:10 PM Oct 22nd, 2012

  

 RT : Join the debate with   and  on the issues in the #CIPR Election #commschat -1:09 PM Oct 22nd, 2012

  

 Increasing profesionalism and a strong emphasis on ethics. #commschat -1:09 PM Oct 22nd, 2012

  

 Join the debate with   and  on the issues in the #CIPRElection #commschat -1:09 PM Oct 22nd, 2012

  

 Agree PR future is larger, more professional, more diverse, higher status, digital – but what’s CIPR’s and president’s role #commschat -1:08 PM Oct 22nd, 2012

  

  Good to have you with us Stuart!#commschat -1:08 PM Oct 22nd, 2012

  

 What will be important in achieving that higher status? #commschat -1:08 PM Oct 22nd, 2012

  

 RT : Very different. Will be driven and defined by digitisation of society. Communication barriers will fall away. #Commschat -1:08 PM Oct 22nd, 2012

  

 RT : Larger, more professional, more diverse – and hopefully with a substantially higher status#Commschat -1:07 PM Oct 22nd, 2012

  

 RT : Larger, more professional, more diverse – and hopefully with a substantially higher status#commschat -1:07 PM Oct 22nd, 2012

  

 Q1 is: what will PR industry look like in 5 years?#Commschat -1:07 PM Oct 22nd, 2012

  

 Very different. Will be driven and defined by digitisation of society. Communication barriers will fall away. CIPR needs to lead. #CommsChat -1:06 PM Oct 22nd, 2012

  

 RT : Hi all, Im Adam – part of the Mynewsdesk UK team. Proud sponsors of #commschat -1:06 PM Oct 22nd, 2012

  

 Hi all, I’m Adam – part of the Mynewsdesk UK team. Proud sponsors of #Commschat -1:05 PM Oct 22nd, 2012

  

 Larger, more professional, more diverse – and hopefully with a substantially higher status #commschat -1:05 PM Oct 22nd, 2012

  

 #commschat introduction I’m an independent comms consultant and trainer specialising in digital and social. Also candidate for CIPR council -1:05 PM Oct 22nd, 2012

  

 What do you think the PR industry will look like in five years’ time?  & , can’t wait to hear from you! #commschat -1:04 PM Oct 22nd, 2012

  

 So, without further ado, our first topic is coming up…#commschat -1:03 PM Oct 22nd, 2012

  

  sitting down in seminar awaiting#commschat lunchtime special. Should be interesting. -1:03 PM Oct 22nd, 2012

  

 Just a quick note on housekeeping: I’m Molly, editor. Great if you can intro yourself when joining in#commschat -1:03 PM Oct 22nd, 2012

  

 RT : Theyre joining us to discuss hot topics in the industry over the next hour #Commschat -1:03 PM Oct 22nd, 2012

  

 RT : Ahead of  elections closing on 24 Oct we’re joined by  & who are both running… #Commschat -1:02 PM Oct 22nd, 2012

  

 Looking forward to #commschat starting now with president candidates  and -1:02 PM Oct 22nd, 2012

  

 This is your last chance to put questions to them before you cast your vote! #commschat -1:02 PM Oct 22nd, 2012

  

 They’re joining us to discuss hot topics in the industry over the next hour #commschat -1:02 PM Oct 22nd, 2012

  

 All ready for lunchtime #commschat special? yr chance to questions the  president-elect candiates. starting now http://t.co/2l01SMXs -1:02 PM Oct 22nd, 2012

  

 If you work in PR/comms or are interested, join in! RT : We’re very excited to be doing a special lunchtime chat today #Commschat -1:01 PM Oct 22nd, 2012

  

 … For the position of President-Elect in the organisation #commschat -1:01 PM Oct 22nd, 2012

  

 RT : We’re very excited to be doing a special lunchtime chat today #commschat -1:01 PM Oct 22nd, 2012

  

 RT : If any voting #CIPR member has not had a ballot email or paper, visit http://t.co/MKPvbvTY Enjoy the debate! #commschat -1:01 PM Oct 22nd, 2012

  

 Ahead of the  elections closing on 24 Oct, we are joined by  and , who are both running … #commschat -1:01 PM Oct 22nd, 2012

  

 RT : We’re very excited to be doing a special lunchtime chat today #commschat -1:01 PM Oct 22nd, 2012

  

 RT : We’re very excited to be doing a special lunchtime chat today #commschat -1:01 PM Oct 22nd, 2012

  

 We’re very excited to be doing a special lunchtime chat today #commschat -1:00 PM Oct 22nd, 2012

  

 Ok, it’s 1pm, let’s get started #commschat -1:00 PM Oct 22nd, 2012


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