
Europe's most popular communications, PR
and media conversation
This week's chat
- #CommsChat on how brands are responding to the pandemic
- Daily #CommsChat to keep communications flowing
- #CommsChat on internal comms during the Covid-19 crisis
- #CommsChat on employees as the gatekeepers to brand reputation
- #CommsChat on the use of video in internal communications
Latest CommsBlog
- Why internal comms has a role to play in building positive employee experience
- Mailrooms, the forgotten facility?
- Digital dieting: getting the right balance of tech in our lives
- The impact of GDPR on the PR industry
- Crisis comms, definition and best practice
Tags
- #Comms
- #CommsChat
- agencies
- Awards
- B2B
- brand
- branding
- brands
- CIPR
- communications
- community management
- Content
- crisis
- Crisis Comms
- csr
- customer service
- Digital
- Diversity
- employee engagement
- engagement
- Events
- ic
- influencers
- Internal comms
- ioic
- Marketing
- media
- media relations
- Mobile
- November
- October
- online comms
- PR
- PRCA
- qualifications
- reputation
- September
- Social Media
- strategy
- technology
- the future
- Transcript
- video
June 25, 2013 Transcript of #CommsChat on video content
Last week’s chat examined the importance of video to brand communications and the use of different social video tools.
Some highlighted tweets:
- @ncardwell Photos convey an end result, videos can show a process. I think this can add to integrity of brand communications?
- @jarrodwilliams the question should really be, does vine have longevity? video content is essential, atm vine is more about virality.
- @PhilRumens Being able to set a G+ Hangout to On Air & broadcast it through YouTube has opened up a huge amount of possibilities
- @adamrubins you can still tag video and optimise search potential. Video and images the most powerful social content
- @DanielArda Vine seems a bit gimmicky, but let’s see if it has legs (Not literally)
And the full transcript:
Daniel Arda @DanielArda
@CommsChat Vine seems a bit gimmicky, but let’s see if it has legs (Not literally)#commschat |
![]() |
Neil Cardwell @ncardwell
RT @CommsChat: As usual, look for transcript tomorrow. Next week we’ll be joined by one of our very own from #commschat. Stay tuned for det… |
![]() |
Montse Cano @MontseCano
@CommsChat Maybe! Thanks a lot for organising and to everyone else for the interesting chat. Good week all! #commschat |
![]() |
CommsChat @CommsChat
As usual, look for transcript tomorrow. Next week we’ll be joined by one of our very own from #commschat. Stay tuned for details! Nite all |
![]() |
CommsChat @CommsChat
RT @MontseCano Some insurance cos. have made series of fun/ informative vids, many of them feat the same person in all of them. #commschat |
![]() |
Judy Gombita @jgombita
After following #CPRS2013 “virtually” @CommsChat learned an awesome, alternative name for brand journalism/content marketing…. #commschat |
![]() |
Montse Cano @MontseCano
@CommsChat Some insurance companies have made series of fun/ informative vids, many of them feat the same person in all of them. #commschat |
![]() |
CommsChat @CommsChat
I think that’s the hour. Thx to all who made it to the very end. Maybe vine-style video will take some time be embraced by comms? #commschat |
![]() |
Neil Cardwell @ncardwell
@CommsChat S1jobs, scottish recruiters, did a series of extreme urban cycle videos. Off-topic but branded, creative, memorable #commschat |
![]() |
Judy Gombita @jgombita
Speaking of coming @MSocialBusiness column, it’s about how #socialPR elements for a conference EXTEND the influence beyond event. #commschat |
![]() |
Judy Gombita @jgombita
My column publishing on Thurs. @CommsChat points to @YoungPRPros videos done for recent #CPRS2013 conference (housed on @YouTube) #commschat |
![]() |
Montse Cano @MontseCano
RT @CommsChat: Ok so I guess our last topic is: What are some good examples/uses of effective branded video content? #commschat |
![]() |
CommsChat @CommsChat
Ok so I guess our last topic is: What are some good examples/uses of effective branded video content? #commschat |
![]() |
CommsChat @CommsChat
RT @adamrubins you can still tag video and optimise search potential. Video and images the most powerful social content #commschat |
![]() |
Adam @adamrubins
@CommsChat you can still tag video and optimise search potential. Video and images the most powerful social content #commschat |
![]() |
CommsChat @CommsChat
Also because you can’t search video in the same way that you can text, tweets, posts, etc. #commschat |
![]() |
Neil Cardwell @ncardwell
@MontseCano @CommsChat Excellent point. Given relative newness, cld be a skills/training gap for many (myself included!) #commschat |
![]() |
![]() |
Montse Cano @MontseCano
RT @CommsChat: @MontseCano @CommsChat #video Haha apparently so. Video: the weird English toast spread of shareable content #commschat |
![]() |
Neil Cardwell @ncardwell
RT @CommsChat @MontseCano @CommsChat #video Haha apparently so. Video: the weird English toast spread of shareable content #commschat |
![]() |
![]() |
CommsChat @CommsChat
Here’s a good one, T4: How does video content impact a brand’s SEO potential?#commschat |
![]() |
CommsChat @CommsChat
@MontseCano @CommsChat #video Haha apparently so. Video: the weird English toast spread of shareable content #commschat |
![]() |
Neil Cardwell @ncardwell
@MontseCano @CommsChat I wonder if it is the concept some comms ppl dislike or a lack of platform/resources to use it? #commschat |
![]() |
Montse Cano @MontseCano
@CommsChat I didn’t know #video could be like Marmite, haha! It’s curious.#commschat |
![]() |
RachelCharltonDailey @RachelCDailey
@CommsChat I like Vine, but instagram video is easier to use and has more editing capabilities #commschat |
![]() |
RachelCharltonDailey @RachelCDailey
@CommsChat Simply put instagram added video to stay current and be better than twitter #commschat |
![]() |
CommsChat @CommsChat
Yet, we see such great uses of video for IC through the IVCA and Communicate’s Storyboard feature @njbclark #commschat |
![]() |
CommsChat @CommsChat
At #thebigyak I talked to many IC-ers who either loved or hated video. There didn’t seem to be a middle ground #commschat |
![]() |
i, for one, think @i_for_one
RT @CommsChat: I for one, am a total Vine neophyte, but I do enjoy a good cat video… #commschat |
![]() |
![]() |
Phil Rumens @PhilRumens
@CommsChat Being able to set a G+ Hangout to On Air & broadcast it through YouTube has opened up a huge amount of possibilities #commschat |
![]() |
Neil Cardwell @ncardwell
@CommsChat Like all media, different channels for different purposes. Vine is informal and engaging, YT more set-piece channel #commschat |
![]() |
Montse Cano @MontseCano
@StephsBubble @CommsChat True. Those bugs are killing the product. Shame.#commschat |
![]() |
CommsChat @CommsChat
Strategy is important for all online content. T3 specifically looks at IC + vid: How can internal communicators use social video? #commschat |
![]() |
Steph Bennett @StephsBubble
@CommsChat for me #Vine is easier to use until the instabugs are fixed. YouTube’s role is videos with real purpose not moments #commschat |
![]() |
Montse Cano @MontseCano
@CommsChat I guess YT is more established and versatile. It might depend on strategy and resources. #commschat |
![]() |
Steph Bennett @StephsBubble
@jarrodwilliams @CommsChat Agree. Love the edit on #Instagram but its still buggy. If either/both could master edits they’d win #commschat |
![]() |
CommsChat @CommsChat
Why would a company choose to use #vine vs Instagram video vs Youtube vs its own internal networks? #commschat |
![]() |
Montse Cano @MontseCano
@jarrodwilliams @ncardwell @CommsChat I reckon so. After all, we’re in early stages of this, so something else will come along. #commschat |
![]() |
Jarrod Williams @jarrodwilliams
@StephsBubble @CommsChat I know it’s one I the USPs, but I’d like more control over the functionality of #vine #commschat |
![]() |
Steph Bennett @StephsBubble
@jarrodwilliams @CommsChat I think it definitely has its place for those who want to share a ‘Moment’ vs a full on Vlog #commschat |
![]() |
Neil Cardwell @ncardwell
RT @jarrodwilliams: @StephsBubble @CommsChat exactly, but will the short video appeal continue, or will it need frequent reboots. #commschat |
![]() |
Jarrod Williams @jarrodwilliams
@StephsBubble @CommsChat exactly, but will the short video appeal continue, or will it need frequent reboots. #commschat |
![]() |
Montse Cano @MontseCano
@ncardwell @CommsChat @jarrodwilliams Time will say, but my guess is that they’ll evolve or something else will override it. #commschat |
![]() |
Jarrod Williams @jarrodwilliams
@CommsChat at the moment, trendy. They mean brands can show some creativity. As for here to stay, I can’t see a long future. #commschat |
![]() |
CommsChat @CommsChat
So let’s move on to T2: Will this impact brand communications? Content marketing?#commschat |
![]() |
Steph Bennett @StephsBubble
@jarrodwilliams @CommsChat let’s not forget #YouTube here too #commschat |
![]() |
![]() |
Neil Cardwell @ncardwell
@CommsChat @jarrodwilliams V.interesting distinction. Maybe here to stay but only as 1 type of online video communications? #commschat |
![]() |
Steph Bennett @StephsBubble
@jarrodwilliams @CommsChat Vine is to Twitter as InstaVideo is to Facebook. Short & Sweet vs For those who simply want more #commschat |
![]() |
CommsChat @CommsChat
@jarrodwilliams @CommsChat Good question. Are mini Vine-esque video clips trendy or here to stay? #commschat |
![]() |
CommsChat @CommsChat
So then the second part of the question: Why did Instagram choose to add video content sharing? #commschat |
![]() |
Jarrod Williams @jarrodwilliams
@CommsChat the question should really be, does vine have longevity? video content is essential, atm vine is more about virality. #commschat |
![]() |
![]() |
CommsChat @CommsChat
RT @ncardwell Photos convey an end result videos can show a process. I think this can add to integrity of brand communications? #commschat |
![]() |
Neil Cardwell @ncardwell
Photos convey an end result, videos can show a process. I think this can add to integrity of brand communications? #commschat |
![]() |
![]() |
Digital Impact Award @_digital_impact
RT @StephsBubble: @CommsChat video adds that extra dimension that a photo only can’t convey #commschat |
![]() |
![]() |
CommsChat @CommsChat
What makes it different than sharing photos if you’re a brand? Why choose Vine?#commschat |
![]() |
![]() |
Neil Cardwell @ncardwell
RT @StephsBubble @CommsChat video adds that extra dimension that a photo only can’t convey #commschat |
![]() |
Jarrod Williams @jarrodwilliams
@CommsChat video is integral to everything @BromfordGroup do. That’s why we have @Sam_Raffers to keep our content current #commschat |
![]() |
Communicate Events @Comms_Events
RT @_digital_impact: This evening’s #commschat is all about social video – #vineand new video on #instagram – join in, just started! |
![]() |
Steph Bennett @StephsBubble
@CommsChat video adds that extra dimension that a photo only can’t convey#commschat |
![]() |
Neil Cardwell @ncardwell
Hi all, i’m Neil, in-house PR. Bit of a beginner when it comes to actively using video in day-to-day comms but will contribute! #commschat |
![]() |
CommsChat @CommsChat
@MontseCano @CommsChat Buzzfeed also is big on not letting cat people feel like social pariahs haha http://t.co/6WTSWoXMz4 #commschat |
![]() |
![]() |
Montse Cano @MontseCano
@CommsChat A web psychologist mentioned that we like cats make us feel good while online. #commschat |
![]() |
Montse Cano @MontseCano
RT @CommsChat: Tonight’s #commschat will be all about online video #content,#vine, #instagram video and #IC. Join in tonight at 8 p.m. GMT. |
![]() |
Brittany Golob @BrittanyGolob2
Comms friends, head over to #commschat for a chat on online video content. |
![]() |
Digital Impact Award @_digital_impact
This evening’s #commschat is all about social video – #vine and new video on#instagram – join in, just started! |
![]() |
CommsChat @CommsChat
I for one, am a total Vine neophyte, but I do enjoy a good cat video… #commschat |
![]() |
CommsChat @CommsChat
Our first topic is: Why has Instagram added video? What role in comms do Vine and video sharing already play? #commschat |
![]() |
CommsChat @CommsChat
So as always, intro if its your first chat and don’t forget the hashtag #commschat |
![]() |
CommsChat @CommsChat
We don’t have a guest tonight, but I think all of YOU will be more than happy to tweet about our topics. #commschat |
![]() |
CommsChat @CommsChat
Evening all. Brittany here from Communicate. Tonight’s chat will be all about online video content. Get those fingers warmed up! #commschat |
Comments
No comments yet.
Leave a comment