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October 30, 2012 Transcript of #CommsChat on the rise of tablets

Last night on #CommsChat, we discussed everything about tablets from iPads to apps. We looked at the relevance of desktop computers in an increasingly mobile world and the effectiveness of advertising on mobile devices.

Here are some highlights from last night:

@dizzernp Thing to remember about tonight’s #commschat is that the tablet has been a favoured means of communicating key messages since Moses!

@nlakeland Competition will drive innovation & improve user-experience. Just look at what Google have developed in their latest #Nexus range

@5rule5 Tablets are great but they are consumption devices primarily. If you are creating anything then they wouldn’t be first choice

@Midinotes Windows 8 will be exciting for the tablet AND laptop world! Needs more apps and time to mature

@Engagingbrand Lol….we once moved from walking on all fours, now we need minty thin fingers to survive in digital jungle

@Midinotes Understandable as people more engrossed in tablets and able to devote time to clicking adverts.. Mobile users haven’t time

You can take a look at the full transcript below:

• about 12 hours ago @CommsChat very enjoyable, great way to pass an hour on a bank holiday Monday evening 🙂 #commschat
• about 12 hours ago Interesting talks on tablets this evening on#commschat My first chat and thoroughly enjoyable!
• about 12 hours ago Night all 🙂 #Commschat
• about 12 hours ago @midinotes agree totally, the hoops you ave to go through to get an app approved for ios store compared to android #commschat
• about 12 hours ago I hope you’ll return… We have a transcript going up tomorrow on http://t.co/kkV85GOu and we’ll announce next week soon! #Commschat
• about 13 hours ago Thanks all for joining in-great to see so many new faces tonight! #Commschat
• about 13 hours ago iOS users probably trust banners more than android users… but another topic! Time nearly up! #commschat
• about 13 hours ago Ok, so that’s 9pm, time to wrap up tonight’s#Commschat
• about 13 hours ago @padraic_knox very true! #Commschat
• about 13 hours ago @CommsChat Diff smartphones show web format / adds in so many different formats! not ideal for encouraging click thru’s! #commschat
• about 13 hours ago @CommsChat agree with more tailored! lee fear also. Tablets set up properly for online. #commschat
• about 13 hours ago Yep, and I think tablet stuff is more tailored so maybe more care goes onto placement of ads? @Midinotes#Commschat
• about 13 hours ago Mobile phone users also more reluctant to click banners, possibly privacy and security worries? Less risky on tablet?#commschat
• about 13 hours ago Understandable as people more engrossed in tablets and able to devote time to clicking adverts.. Mobile users haven’t time #commschat
• about 13 hours ago I think m’colleague @lizfoggitt would agree that paper lists at conferences are a pain! @padraic_knox#Commschat
• about 13 hours ago time flies when you are having fun eh?????#commschat
• about 13 hours ago Surveys show that click-through rates on tablet advertising is signif. higher than mobile. Is this still valid to measuring? #Commschat
• about 13 hours ago examples of this are using them at company events to check in delegates instead of rooting through paper lists!#commschat
• about 13 hours ago Final topic in tonight’s #commschat 🙁
• about 13 hours ago Right we should move onto our final topic (this hour’s gone quickly!) #Commschat
• about 13 hours ago Especially if you’re, like many of us, perma-connected to your phone @Midinotes #Commschat
• about 13 hours ago @CommsChat very simple but havn’t seen a lot using it at conferences /events #commschat
• about 13 hours ago @CommsChat theres simple things we can use tablets and smartphones for help us or raise the standard of IC#commschat
• about 13 hours ago Shared wifi vs Shared 3G connections… which wins for speed? Battery life too extended with wifi over mobile data#commschat
• about 13 hours ago @5Rule5 @padraic_knox absolutely agree. Also dongles can never progress from this: http://t.co/ITM4tSyX#Commschat
• about 13 hours ago Events usually provide free wifi so rarely need mobile data for professional use. Outside 3G phones more discreet anyway #commschat
• about 13 hours ago If they get it right. Everything Everywhere has quite a lot of work to do I think @Midinotes #Commschat
• about 13 hours ago @commschat Yes or like me…ending up chewing them instead of my pen, too easy to lose, abuse and misuse! #commschat
• about 13 hours ago 4G will make tethering multitasking… so to speak. But need bigger data plans. Convenience though a negative#commschat
• about 13 hours ago If we stay with existing infrastructure it will be…we need investment to bring west up to eastern std’s of connection? #commschat
• about 13 hours ago @Maxim_PR hey, as @dizzernp pointed out, tablets have been a means of communicating since Moses#Commschat
• about 13 hours ago @CommsChat My Iphone 4 is so handy as mobile broadband hotspot!!! Need good coverage of course#commschat
• about 13 hours ago @padraic_knox @CommsChat Agree its is under exploited. should be easier, cheaper and available via all providers #Commschat
• about 13 hours ago @CommsChat tethering is another options for EEs to connect to the office from outside it! a lot handier than mobile BB dongle #commschat
• about 13 hours ago That’s a good point @padraic_knox connection power always going to be a factor #Commschat
• about 13 hours ago Used to pay 3G plan on tablet, phone, dongle… crazy.. Tethering makes sense … #commschat
• about 13 hours ago @CommsChat I am connected on my laptop via my iphone as we speak! another tecnology not yet fully exploited / premoted! #commschat
• about 13 hours ago @commschat Maybe we can get Sir Johnny Ive to design an touch screen finger to be supplied with all i-products?#commschat
• about 13 hours ago “@Maxim_PR: Listening to #commschat rather than taking part tonight – all about tablets.” -> content consumption!
• about 13 hours ago Ok, 4th topic now: Does tethered computing have a future? #Commschat
• about 13 hours ago @commschat For me defo….HTML5 has made the interface so much better, less irritating than Flash for user experience #commschat
• about 13 hours ago @Engagingbrand I think the lose-ability factor also played a part. Everyone seemed to end up using old pen lids#Commschat
• about 13 hours ago Tried galaxy note, styli have moved on but supplement finger touch… needs split apps and keyboard too.#commschat
• about 13 hours ago Listening to #commschat rather than taking part tonight – all about tablets. No wonder teenagers don’t know where to put stamps!
• about 13 hours ago @midinotes @commschat Havn’t seen a stylus in years! Remember the O2 XDA had one 8 years ago? The XDA was def before its time #commschat
• about 13 hours ago Flash definitely has been a key differentiation point-but is html5 changing this? @5Rule5 #Commschat
• about 13 hours ago With faster CPUs, stylus pads become more like paper… redefining tablets.. Could be next if still can use touch?#commschat
• about 13 hours ago @commschat Not sure it was ever alive was it? Should have been great but alas it didn’t seem to make it easier#commschat
• about 13 hours ago RT @padraic_knox: @CommsChat Wouldnt it be really cool if your employees had an updated v reguarly they hop in & out off! #Commschat
• about 13 hours ago @CommsChat e.g. salesperson in multiple taking a stock order to feedback to HQ – IC app on his table would reach out to them #commschat
• about 13 hours ago @Engagingbrand hahaha! I’ve been cursing my stubby fingers since I got an iPhone… #Commschat
• about 13 hours ago Taking notes and tweeting? Tablets with styli like glxy note and screens.. Why hasn’t note taken off yet?#commschat
• about 13 hours ago @commschat Lol….we once moved from walking on all fours, now we need minty thin fingers to survive in digital jungle! #commschat
• about 13 hours ago Just thought of a supplementary question actually: is the stylus dead? #Commschat
• about 13 hours ago @Engagingbrand @5rule5 or until our fingers evolve… #Commschat
• about 13 hours ago @CommsChat Prefer my ultrabook to my iPad. Flash memory means really fast boot too. #CommsChat
• about 13 hours ago RT @Midinotes: Windows 8 will be exciting for the tablet AND laptop world! Needs more apps and time to mature#Commschat
• about 13 hours ago Windows 8 will be exciting for the tablet AND laptop world! Needs more apps and time to mature #commschat
• about 13 hours ago @CommsChat Wouldn’t it be really cool if your employees had an updated v reguarly they hop in & out off!#commschat
• about 13 hours ago Erm, ultrabooks obviously, not ultraboom. That’s a good name for something though #Commschat
• about 13 hours ago @5rule5 Im not sure it is that general – desktops will remain 4 creative work etc & both will remain until keyboards better? #commschat
• about 13 hours ago @CommsChat We all have apps we hop in and out of reguarly/all day #commschat
• about 13 hours ago @CommsChat @padraic_knox @MidinotesWindows 8 may yet save Nokia don’t you think? #Commschat
• about 13 hours ago Aren’t ultrabooms frustrating in that they’re neither fish nor fowl – don’t have all the advantages of one or other?@5Rule5 #Commschat
• about 13 hours ago Don’t think Nokia would risk entering such a competitive market unless its a tablet with 36 Mp camera!#commschat
• about 13 hours ago @padraic_knox Excellent …technology is not great in itself only when we find ways it can make a diff to people..thats gr8! #commschat
• about 13 hours ago @padraic_knox @midinotes no hope for Nokia? #Commschat
• about 13 hours ago Laptops and desktops are both on the way out. Netbooks were too slow but ultrabooks will take share from both tablets & laptops #Commschat
• about 13 hours ago @midinotes I think RIM are out of the game now in the smartphone and tablet market. Android/Apple powering ahead #commschat
• about 13 hours ago Tablets take away the one user interface and enable all to interact with content #commschat
• about 13 hours ago @commschat I have produced both for clients…key is understanding what you are wanting to achieve#commschat
• about 13 hours ago How are tablets superior to laptops and desktops for comms professionals? #Commschat
• about 13 hours ago RIM should have added their keyboard into a 7” tablet.. Instant hit! Bluetooth Add one still quirky. Needs to be portrait #commschat
• about 13 hours ago Third topic coming up… #Commschat
• about 13 hours ago @Engagingbrand We are launching an employee app cust service interface v shortly as another care route#commschat
• about 13 hours ago @Engagingbrand do you have native apps or web apps? #Commschat
• about 13 hours ago @padraic_knox that’s a good comparison-perhaps we’re at the same point as five years ago with smartphones#Commschat
• about 13 hours ago @padraic_knox Not every employee but a majority..also apps are for customer service interface #commschat
• about 13 hours ago Tablets currently offer 1 huge + for conferences… battery life! Size is a thing, keyboards need to improve beyond qwerty #Commschat
• about 13 hours ago @commschat Yep we need a way of making typing easier..I love apple, mac user etc but still find blackberry easier to type on move #commschat
• about 13 hours ago @engagingbrand Hi Anna, Is it for a client which every employee has access to smartphone or tablet?#commschat
• about 13 hours ago RT @Engagingbrand: I agree there may be consolidation between the kind of devices, but the market is only just starting #Commschat
• about 13 hours ago No, prices will drop. More choice. Will be greater innovation. I think we’re only at beginning. #Commschat
• about 13 hours ago Yep- the clip in keyboards on option for tablets are brilliant but maybe beside the point? @Engagingbrand#Commschat
• about 13 hours ago @padraic_knox I agree there may be consolidation between the kind of devices, but the market is only just starting #commschat
• about 13 hours ago @Communicatemag Essential word is ‘quick’. I now use my ipad for leisure. Bought an ultra book prefer it enormously for work. #commschat
• about 13 hours ago I think much depends on keyboard interface for general public…people are still used to type keyboards rather than screen ones #commschat
• about 13 hours ago @CommsChat definitely not! tablet market is only just starting to grow! I imagine something similar like the rise of iphone! #commschat
• about 13 hours ago @commschat I don’t think it has, you still have huge part of global mkt to go at #commschat
• about 13 hours ago Windows tables are going to blur the market…. Definitely not saturated yet. #Commschat
• about 13 hours ago @Midinotes you should work with@communicatemag, we have to make him go outside to dictate them! #Commschat
• about 13 hours ago RT @CommsChat: Ok, so, our second topic is on a similar point: Has the market reached saturation point?#Commschat
• about 13 hours ago @padraic_knox Yes I have for a client and so important to think of the right apps for how they use it#commschat
• about 13 hours ago @5Rule5 I disagree – i now prefer doing a quick keynote on iPad than a PowerPoint on my laptop #Commschat
• about 13 hours ago Ok, so, our second topic is on a similar point: Has the market reached saturation point? #Commschat
• about 13 hours ago Tablets are great but they are consumption devices primarily. If you are creating anything then they wouldn’t be first choice #commschat
• about 13 hours ago I see android as being biggest beneficiary of windows 8 Surface. More apps built on HTML5. #Commschat
• about 13 hours ago @commschat Has anyone started to look into developing an IC app or has to start leverging this new medium?#commschat
• about 13 hours ago Think there’s an undeniable cool factor:are there more likely to be tablets in a start-up? #Commschat
• about 13 hours ago Tablet discussions on #commschat this evening…. Looking forward to the chat! iPad and Nexus 7 ready to go!
• about 13 hours ago @steve_murg @commschat Iv seen people who will use it for most of the day without powering up their laptop!#commschat
• about 13 hours ago Competition will drive innovation & improve user-experience. Just look at what Google have developed in their latest #Nexus range #commschat
• about 13 hours ago C-suite were early adopters. So pushed usage. V early on saw tablet annual reports. Very much driven by CEO demand, no? #Commschat
• about 13 hours ago RT @dizzernp: Thing to remember about tonight’s #commschat is that the tablet has been a favoured means of communicating key messages since Moses!
• about 13 hours ago RT @dizzernp: Thing to remember about tonight’s #commschat is that the tablet has been a favoured means of communicating key messages since Moses!
• about 13 hours ago @padraic_knox Yep, I’ve noticed an increase in the people who bring an ipad etc to the meeting instead of a note pad #commschat
• about 13 hours ago Thing to remember about tonight’s#commschat is that the tablet has been a favoured means of communicating key messages since Moses!
• about 13 hours ago @CommsChat with tablets around the office, people bring these to meeting now instead of laptops I’m sure others are exp the same? #commschat
• about 13 hours ago RT @padraic_knox: IC need to be ready to leverge these so we can continue to raise the bar and be innovative in our comms mediums #Commschat
• about 13 hours ago I think more competition can only be a good thing #Commschat
• about 13 hours ago Topic, that is, not tipi! #Commschat
• about 13 hours ago What does increased competition in the tablet industry mean for app producers, designers, social experts and others? #Commschat
• about 13 hours ago So, first tipi. (One which @padraic_knox is already addressing!) #Commschat
• about 13 hours ago It’s not strictly necessary but great of you can intro yourself when tweeting #Commschat
• about 13 hours ago I’m Molly, editor @communicatemag. We don’t have a particular guest to iChat but look forward to hearing all your views #Commschat
• about 14 hours ago IC professionals need to be ready to leverge these so we can continue to raise the bar and be innovative in our comms mediums #commschat
• about 14 hours ago So, before we start with our first topic, a bit of housekeeping #Commschat
• about 14 hours ago And focusing on tablets #Commschat
• about 14 hours ago We’re putting a bit more of a device-centric spin on #commschat tonight #Commschat
• about 14 hours ago #commschat I think tonights topics will v interesting, tablets and apps usage is about to explode over the coming few years.
• about 14 hours ago Ok great, it’s 8 pm, time to get started!#Commschat

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