Maxim @RichLeighPR thanks for RT – nice to see you on #commschat.
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June 3, 2014 Transcript of #CommsChat on the PRCA DARE awards
Last week on #CommsChat we were inspired by the PRCA DARE awards for Scotland and Northern Ireland that took place last week in Edinburgh. We chatted more broadly about what defines regional PR and how awards can champion its cause.
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@SMXChat A1. Skills ppl working in PR need: genuine passion for brand & transparent communications; regardless of geographics
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@Maxim_PR London agencies tend to be larger, have bigger budgets/teams to play with. Regional PRs maybe multitask more
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@eksays Tech removed the borders in world of comms & PR; hence transparency & authenticity is crucial
- @ClareBearAlert All awards good to be part of, celebrate good, share learning and best practice. Need be measured and fairly judged
- @MattCartmell Yes that’s why awards like #prcadare are important because they emphasise pr value is outside M25!
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Yaaarp. RT @Maxim_PR: Great #commschat tonight. Key message: wealth of talent beyond the M25. Please don’t think that London agency = better
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@CommsChat Thanks – and check out http://dare.prca.org.uk for more info about #PRCADARE! #commschat
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“@Comms_Events: I do think online presence is key. The younger generation live online and they are future stakeholders. #commschat” Agreed!
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Great #commschat tonight. Key message: There’s a wealth of talent beyond the M25. Please don’t think that London agency = better.
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It was a great talk @CommsChat @ClareBearAlert @MattCartmell thank you very much & have a great evening all! #commschat
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Great point @Comms_Events @CommsChat being online has to be accompanied with listening & engaging with online conversations. #commschat
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@CommsChat @MattCartmell Loved it – keep in touch with us up here @ScoGovMarketing #commschat thanks all!
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Which bring us to the end of another great chat, thank you to our guests @ClareBearAlert and @MattCartmell have a great evening #commschat
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Been a long time @MattCartmell @CommsChat problems discussed in PR but not sure when we’re going to talk about the solutions! #commschat
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@CommsChat I do think online presence is key. The younger generation live online and they are future stakeholders. #commschat
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Thank you for RTs & Faves @PRCA_UK @Comms_Events @ncardwell @ClareBearAlert @TimElliottUK @JennyProcter @stexfgiving @Maxim_PR #commschat
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@JennyProcter @CommsChat That’s true – but it’s still interesting I think, #nosey #commschat
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@CommsChat There are big issues discussed in PR atm, and its important we don’t leave people out of the debate due to location #commschat
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@JennyProcter @CommsChat Interesting, in what way? #commschat
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@CommsChat reading trade press I often feel they are talking about a whole different world! #commschat
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@CommsChat I feel Scotland is via @PRCA_Scotland & @CIPR_Scotland but never needed anything from prof I couldn’t get to know dig #commschat
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@CommsChat in a way – but ultimately you need the budget (especially in terms of time) to make social/digital work #commschat
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IMHO, PR has a lot to do with culture, local knowledge, psychology & sociology which regional practitioners have advantage over. #commschat
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@CommsChat We try to – eg by using quotes in our leaders panels etc from across the UK, not just London #commschat
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Maybe not as such @CommsChat due to budget & brand name(image) which they may don’t have & that is wrong. #commschat
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Perhaps digital and social media gives everyone more equal opportunity for success, despite budget #commschat
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yep @Comms_Events @RichLeighPR @Maxim_PR @JennyProcter PR is the new CustServ & digital is leading, stay ahead of the competition #commschat
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And the final topic all: Are regional PR practitioners given a voice within the PR industry as a whole? #commschat
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@RichLeighPR @Maxim_PR @JennyProcter agreed! Everyone should be #online it’s the #digital age #commschat
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OK @CommsChat @ncardwell @HuffPostUK shamelessly share ‘Innovation Is the Product of Differences’ here 🙂 http://www.huffingtonpost.co.uk/ehsan-khodarahmi/innovation-differences_b_5178726.html … #commschat
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@eksays @ncardwell @HuffPostUK Sounds great! #commschat
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@eksays @HuffPostUK Great stuff, will look it up! #commschat
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@ncardwell @CommsChat the awards last week definitely felt very exciting, lots of change! #commschat
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@CommsChat An aside, but did Olympics give legacy to #pr profession? #commschat
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@CommsChat 2014 is a great year for PR/Comms/Public Affairs in Scotland. Lots of big debates, new ideas, new opportunities #commschat
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@Comms_Events @Maxim_PR @JennyProcter obviously, that’s *much* easier to do with a client whose service is online! #commschat
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@Maxim_PR @Comms_Events @JennyProcter @RichLeighPR Campaigns are actually g8 triggers 4 achieving long term goals if done right. #CommsChat
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@ClareBearAlert @CommsChat That’s always good to hear! A good example of how regional PR can be tied up with its geography #commschat
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@Comms_Events @Maxim_PR @JennyProcter yep. Better still, those AND evidence that traffic through PR equated to something tangible #commschat
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Thanks @ncardwell I have an article with this title on @HuffPostUK too 🙂 #CommsChat
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@Comms_Events @JennyProcter @RichLeighPR true – although I’m thinking more long-term than campaign focused #commschat
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A4. @CommsChat Educate your audience about your local factors, culture & values; share what matters to people. #CommsChat
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@RichLeighPR @Maxim_PR yes, back to the real world! #commschat
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@CommsChat Already is, hard to find staff as sector has grown! Value of public affairs and comms really come alive in my opinion #commschat
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@eksays Love “Innovation is the product of differences”. Fantastic mantra! #commschat
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@CommsChat massively so, regional needs different approach, more personal, relevance to local area has to be clear. #commschat
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Or… for the non-Scots among us, how can local factors have an impact on the way you work at a regional level? #commschat
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@eksays @CommsChat think a lot of people associate spin with govt PR and rest of industry suffers because of that #commschat
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@Maxim_PR @JennyProcter #CommsChat yep, all other valid points but struggling to remember a client for whom it didn’t come down to £££.
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A4. @ncardwell @CommsChat Innovation is the product of differences. This is what PR is all about, engagement & inclusion. #CommsChat
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@Maxim_PR @JennyProcter @RichLeighPR raising awareness could be measured by increase of social media follows/ likes/ website hits #commschat
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Back to last week’s Scotland and NI awards, T5: 2014 is a big year for Scotland, how will this affect PR in the region? #commschat
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@Maxim_PR @JennyProcter @RichLeighPR @CommsChat True but a pre/post survey can help (although not always cheap nor perfect) #commschat
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@CommsChat creativity, originality and the effectiveness #commschat t4
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@Maxim_PR @RichLeighPR @CommsChat find proxy measures eg no of stakeholder meetings, regular questions on cust survey #commschat
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@CommsChat clear objectives, measurable outcomes achieved, oodles of originality & creativity, plus big dollop of value for money #commschat
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@Maxim_PR @CommsChat Why old PR guys called spin Drs when PR is about people, comms? Comms is a 2way honest & transparent street. #CommsChat
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@Comms_Events @StefOnPointe thanks – will definitely take a look. Interested in finding an appropriate scheme to enter! #commschat
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@Maxim_PR we created some video w/ @StefOnPointe on how 2 win awards which looks @ choosing the right ones http://m.youtube.com/playlist?list=PLRyjTwjvhS1nbdxIqmZh2MlxrSPlh24iM … #commschat
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@JennyProcter @RichLeighPR @CommsChat what if goal is raising awareness/improving relationships? So much harder to measure #commschat
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@Maxim_PR @CommsChat The way PR has been practised & type of people in it; we need more transparency & diversity. #CommsChat
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@JennyProcter @RichLeighPR @CommsChat agreed, when a case study has that extra something that hooks you #commschat
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@CommsChat T4: Creativity, innovation, inclusion and engagement. Something that ‘pushes the envelope’, delivers real results #commschat
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@RichLeighPR @CommsChat yes, setting and achieving objectives are key. But also some flair, something creative or innovative #commschat
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@CommsChat @eksays definitely – really difficult to explain the industry’s role to people who think PR is all spin #commschat
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.@CommsChat @Maxim_PR I wouldn’t say there’s a misunderstanding outside the industry but sadly, that is inside the industry. #CommsChat
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@ClareBearAlert @CommsChat @eksays good to know it does make a difference #commschat
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@RichLeighPR @CommsChat Yep – agree – creativity and not just about media relations , real world Impact #commschat
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@ClareBearAlert @CommsChat @Maxim_PR @eksays awards can separate the good from the best! #commschat
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@thatsmeemily @MattCartmell @CommsChat Maybe not, hence the industry needs a proper shake up; education is key but tick boxes. #commschat
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@Comms_Events @CommsChat exactly – and are the people you really want to reach (potential clients?) viewing that media? #commschat
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@CommsChat something that achieves its aims – whether financial, goal-driven (sign-ups, donations etc). Should be main factor #commschat
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@Maxim_PR @eksays @CommsChat perhaps a general misunderstanding outside of the industry? #commschat
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@CommsChat @Maxim_PR @eksays As a client I say yes – awards an effort to enter but shows that ‘extra mile’ I look for in agency #commschat
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A3. @CommsChat Winning an award can be irrelevant to the impact that PR has on brand sustainability & audience loyalty. #CommsChat
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@Maxim_PR @CommsChat very true. You have to look at the ROI. And what kind of media coverage do the awards get? #commschat
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Lots of different opinions on #commschat !! Topic 4: What makes an award-winning campaign?
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@CommsChat @eksays nope! But would hope that mentioning them in pitches might help a little? #commschat
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@eksays @CommsChat a lot to change in what way? That people generally think it’s all about image? #commschat
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Yes that’s why awards like #prcadare are important because they emphasise pr value is outside M25! #commschat
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@Maxim_PR @eksays @CommsChat Do you think that potential clients are following PR awards? #commschat
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.@Maxim_PR @CommsChat That’s why I earlier said PR has a lot to change; I was in Milan 3 weeks ago talking about this as well. #CommsChat
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@eksays thank you , that’s my bed time reading sorted 🙂 #commschat
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Here you @TimElliottUK are: http://socialbrandinglab.wordpress.com/2012/11/28/social-media-story/ … the title of the article: Social Media Story. #CommsChat
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@eksays @CommsChat exactly – and has anyone outside of the industry really heard of most of the awards schemes? #commschat
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@eksays @MattCartmell @CommsChat But are all PR professionals contributing to a wider perception? Or is that not important? #commschat
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@CommsChat you have to balance the feel good factor of winning with the time to enter and sometimes prohibitive cost to attend #commschat
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@ncardwell @CommsChat agreed – we’re inadvertently promoting the industry, which is why it’s important to get the tone right #commschat
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@CommsChat Yes, defo. Great for internal recognition, boosts team and reminds you that you’re part of a wider prof community #commschat
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@eksays yes please that would be fab 😉 #commschat
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Great point @Maxim_PR @CommsChat the disappointing thing many PR events try to do is to create “image” what PR is not about. #CommsChat
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Not got time to join but #commschat seems to be in full flow. Discussion highlighting some top PR peeps and campaings outside the M25
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Delighted @TimElliottUK I built that couple of years ago & wrote an article which will be happily share with you if you want. #CommsChat
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@CommsChat good for morale/winning clients etc but some are too expensive and time consuming to enter #commschat
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@CommsChat Agreed. Another good effect of awards is to encourage people to think about a career in PR, broadens our sector #commschat
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Maybe @MattCartmell @CommsChat I personally see PR more about the community & people than the biz itself. PR has a lot to change. #CommsChat
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@CommsChat yes, v useful. Also lots of regional twitter hours are v active, but only getting to particular segment. #commschat
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@ncardwell Agree. Physician heal thyself! I think we are, #pr feels like a great place to be working right now #commschat
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@ncardwell agreed, maybe awards are a good way to fix ‘PR’s PR problem’? #commschat
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@eksays I like that pic … Thanks for sharing 🙂 #commschat
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@CommsChat @eksays probably one of the best as the key is celebration – builds pride and awareness #commschat
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Thanks @CommsChat Having been involved in few PR awards in the recent years, you sometimes think maybe things could be different. #CommsChat
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Which leads us on to Topic 3: How can winning an award benefit your agency or in-house team? Does it? #commschat
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T2: Anything that raises the profile of the sector, either regionally or nationally, is good. PR needs to PR as a sector too #commschat
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You @TimElliottUK @ClareBearAlert @CommsChat @ncardwell you agree with these models. #CommsChat pic.twitter.com/0uS3PvAI74
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@eksays @CommsChat Interesting, do you think awards are a good way to recognise those high standards? #commschat
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don’t forget to use the #commschat hashtag everyone!
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@CommsChat All awards good to be part of, celebrate good, share learning and best practice. Need be measured and fairly judged #commschat
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A2. @CommsChat Relationships should be put aside, quality & credibility should be the criteria. #CommsChat
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@JennyProcter @CommsChat Good point, does social media lend itself well to regional? #commschat
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@CommsChat demise of some local press means regional PR needs to engage in other ways, hyper local blogs, parish councils etc #commschat
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It’s a PRCA mantra that talent isn’t geographically specific – and it’s true! #commschat
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Topic 2: How do regionally focused awards benefit PR professionals and the industry? #commschat
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Indeed @ClareBearAlert @CommsChat Tech removed the borders in world of comms & PR; hence transparency & authenticity is crucial. #CommsChat
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@ClareBearAlert @TimElliottUK @CommsChat agree that skills are equal to London-based #commschat
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.@CommsChat @ClareBearAlert Demographics is crucial but what matters most is ppl&their intelligence; do something they trust u. #CommsChat
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@CommsChat London agencies tend to be larger, have bigger budgets/teams to play with. Regional PRs maybe multitask more #commschat
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@ncardwell welcome to the chat! #commschat
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RT @Maxim_PR: Just noticed tonight’s #commschat is on regional PR *sits up and pays attention* #commschat
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@TimElliottUK @CommsChat Yes, and a lot of regional agencies for example are part of a larger national or international group #commschat
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@TimElliottUK @CommsChat Level of agency? Size maybe, but skills and expertise as strong outside as inside London #commschat
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… @CommsChat but they get paid slightly less #commschat
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@SMXChat @CommsChat but what about if you’re catering to a specific demographic such as the Scottish Government?@ClareBearAlert #commschat
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Hi #commschat, bit late but looking forward to the discussion
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@SMXChat @CommsChat Agree. And arguably given tech advances, geographies less of a barrier than ever #commschat
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Just noticed tonight’s #commschat is on regional PR *sits up and pays attention*
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@CommsChat I think there must be #commschat …. National companies will attract a certain level of agency wouldn’t they?
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A1. @CommsChat the only difference in regional & non regional PR is audience & culture but the principles of comms is the same. #CommsChat
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@CommsChat benchmarking shows us there’s the same broad range of skills… #commschat
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A1. @CommsChat Skills ppl working in PR need: genuine passion for brand & transparent communications; regardless of geographics. #CommsChat
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RT @ClareBearAlert: @CommsChat I don’t think so. Know your product, audience and build relationships – same rules apply #commschat
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Is there a difference between regional PR and non-regional? #commschat
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@CommsChat great question , I will be interested to read the answers to q1 #commschat
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Hi everyone Topic 1:Are regional PR practitioners required to have separate skills to those working out of London? #commschat
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Congratulations @ClareBearAlert and to everyone who won an award at #prcadare 🙂 #commschat
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@CommsChat @MattCartmell @PRCA_UK Still grinning! Great night – well done organisers all @Clark_Comms @WilmaLittlejohn #commschat
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Good evening @CommsChat to you & everyone else at #CommsChat! Let’s debate folks; see if the state of PR has changed at all 🙂
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… tonight we’re joined by @MattCartmell @PRCA_UK and @ClareBearAlert @ScoGovMarketing who won an award at last weeks awards #commschat
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@CommsChat hi #commschat folks 😉
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#commschat: looks at all aspects relating to communications, When: Mondays, 8:00pm UK. #tweetchatshappeningnow
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Good evening everyone and welcome to #commschat with Emily, tonight we’re talking regional PR and last week’s DARE awards, Scotland and NI
Rich Leigh 
MattCartmell 
Digital Impact Award 
Ehsan 
Clare Smith 
CommsChat 
Communicate Events 
Jenny Procter 
Neil Cardwell 
Emily J Andrews 
Sara Hawthorn 
Tim Elliott 
Alicia Custis 
Andrew Ross 
SMXChat 
Gnosis Media Group See what others are talking about "Brittany Golob"
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