Ehsan @joshchandler Some great conversations & exchange of thoughts at #commschat. How was #contentchat?
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- #CommsChat on internal comms during the Covid-19 crisis
- #CommsChat on employees as the gatekeepers to brand reputation
- #CommsChat on the use of video in internal communications
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- Transcript
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July 15, 2014 Transcript of #CommsChat on the 2014 Communication Directors’ Forum
We covered a whole range of topics last night in our @CommsForum special of #CommsChat. Inspired by the conference program we discussed everything from cyber security, to PR measurement and the role of social platforms in internal communications.
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@KuluValley with video, we’re beginning to see more IT teams look at Cloud deployment than ever before. Before – always their own hardware
- @dcharold Increasingly we measure success in social terms. Who comes to the blog, who shares, who is talking
- @CommsOKeeffe A big problem is that no widely accepted standard for PR measurement exists
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@AliciaCustis challenge sometimes is showing where comms work has made difference/had impact in isolation of others factors
- @tweetwheeler our social collaboration platform has transformed the way we communicate in @XchangingGroup
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@BenMNoble I see a future in customized social platforms that house all the networks but filter according to what you want.
To read the rest of the conversation, see below:
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@CommsChat #commschat See you in October 🙂
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@CommsChat Many thanks for a great #commschat tonight!
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G’night everybody! #commschat
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RT @Simply_Marc #commschat Hope to see a return to confidence on board @CommsForum. Plus some investment!
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Anyway, as for #commschat, we’re signing off now, but will be posting the transcript in the AM and back again next wk, Monday #commschat
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@CommsChat 8-11 October on board the Aurora. More at http://www.cdforum.com #commschat Thanks everyone!
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RT @CommsOKeeffe: Looking forward to seeing y’all in October and continuing the conversations… #commschat
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…that or drinking copious amounts of coffee. In any case, should be a fantastic conference this year. Looking forward to Oct! #commschat
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@NafisaNathani #commschat “If I Had More Time, I Would Have Written a Shorter Letter” a 30 sec VT require skill of a good communicator
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Looking forward to seeing y’all in October and continuing the conversations… #commschat
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@CommsChat #commschat I remember it well – Freddie was something special – Take That three years ago was also hilarious –
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@CommsChat #commschat Thanks everyone. Good to chat!
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If you’re going to be aboard this autumn, come and say hi. I’ll be the one trying 2 get you 2 take home copies of @Communicatemag #commschat
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@CommsForum @davidschneider I’m going along! #commschat
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@Simply_Marc seriously. #commschat
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RT @CommsChat: For me, the English breakfasts make something to look forward too #commschat #hangovercure
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If you haven’t checked it out yet, the Aurora sets sail from Southampton on 7 October (I think) #commschat
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After dinner entertainment from the v funny @davidschneider (but agree, wouldn’t be the same without a ‘We will rock you’ moment) #commschat
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@CommsChat #commschat I find the forum to be a benchmark for my business – it’s the fullstop on last year and gets me thinking forward 2015
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We’re winding down here on #commschat. But for now, thanks very much to all our fab guests and @CommsForum for a great chat!
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@CommsChat here’s a chat you might be interested in @AlexFphoto #commschat
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@SteveGiggle oh…dunno? It was two years ago! It was awful, but in a good way #commschat
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RT @CommsForum: V much looking forward to opening keynote from @maryportas #commschat
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The high points for me have always been the dinners where you get a chance to talk across broad topics and see what is sparked #CommsChat
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#commschat #commsforum Hope to see a return to confidence on board @commsforum Plus some investment !
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I’m shameless. If someone looks like they might know how to do something I can’t: I ask them. @CommsForum is great for that. #CommsChat
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For me, the English breakfasts make something to look forward too #commschat
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@CommsChat #commschat is that an exclusive reveal – it’s Queen this year!!!
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V much looking forward to opening keynote from @maryportas #commschat
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Great point @topbanananick everyone wants their vid to be popular – give them top recording tips & submissions will improve #commschat
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@CommsChat #commschat as always the networking and the chance to hear what is going on elsewhere.
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@CommsChat hopefully to embed inclusive communication practices throughout to ensure better practice is shown #commschat
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@topbanananick @CommsOKeeffe #commschat – Video is always driven by sound – it’s the most important part and often overlooked
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.@SteveGiggle No, but then, yes yes it is. Queen is clearly where it’s at #commschat
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@CommsChat #commschat – Is it wrong to say the Abba covers band!
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RT @CommsChat: Alrighty, last topic: What are you most looking forward to at this year’s Communication Directors’ Forum? #commschat
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.@SteveGiggle maybe in 3 years video will have been replaced by something else – 3 years in Tech seems like a lifetime #commschat
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@CommsOKeeffe #commschat we tend to find viewers tolerate UGC as long as sound is good, poor sound and viewiing times decay
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Alrighty, last topic: What are you most looking forward to at this year’s Communication Directors’ Forum? #commschat
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leaders should be braver re. No scripts MT“@CommsOKeeffe: Video can be effective in IC #commschat also non-scripted leader videos”
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@CommsChat This is a good one for @philnottingham #commschat
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@CommsOKeeffe #commschat The future of video is in the metadata behind the videos – Speach search will change video forever – in 3yrs
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Agree 30sec is usually optimum @NafisaNathani also video metrics can usually tell you where ppl have stopped watching-very useful #commschat
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T3 #commschat – I have given the social voice of my business over to my staff – and empower them to speak thier minds and share ideas
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It’s important to catalogue videos effectively as they can easily get lost in a digital heap of noise #commschat
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Keep video less than 30 secs and KISS (keep it simple stupid). Video allows you be more personable and human. Great opportunities #commschat
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#commschat *Social* is also changing the role of #internalcomms, which is now co-created & much more conversational.
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#commschat It is your personality that gives personality to your brand; if you’re social, your brand will be social too!
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@AliciaCustis @CommsChat #commschat – Keep it Beautiful, Simple & useful – to many people forget to make their videos work for them
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Social media not only drives employee engagement also fuels employee activism-more powerful trad methods http://www.webershandwick.com/news/article/employee-activism-the-next-frontier-of-employee-engagement … #commschat
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#commschat keep them short, focused, try a “core message trailer” then allow viewer to go deeper to get a broader story, by clicking again
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#commschat @CommsOKeeffe The problem is, some people think that they think but they don’t think & this causes social media crisis for them.
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Video can be really effective in internal campaigns & especially with User Generated Content #commschat also non-scripted leader videos
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@eksays #commschat Absolutely Ehsan. It’s the *social* of social technologies that allows the magic to happen. The technology is the enabler
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@CommsOKeeffe @eksays #commschat Agree on that – social has to be two way – thats what makes it social
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@CommsChat T4, keep it short and simple #Commschat
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@BenMNoble @CommsChat the beauty is that my internal audience help me create what they need hence 45% log in daily #commschat
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#commschat @LOMBARDI_GLORIA tech is important but not everything. Most importantly, people create authenticity not tech!
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Topic 4: How can internal communications professionals use video effectively? #commschat
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Agree @eksays – tho some ppl think a push newsletter is social, I don’t believe it is as it’s not giving employees a voice #commschat
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@BenMNoble #commschat – thats good for the user but not for the platforms – Twitter want you to know it’s twitter – same with google+
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#commschat Social technology gives #internalcomms the opportunity for timely and authentic #comms. A chance to listen to everyone’s voice.
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#commschat @CommsOKeeffe social must be in the DNA & culture of a biz; SM channels are just the means for communicating that culture.
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@tweetwheeler @CommsChat #commschat what about internal platforms like Yammer?
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@Simply_Marc @thinbox #commschat I think sports are a great place to see this happening – very specialised and enthusiastic user base
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@tweetwheeler #commschat we should do a story about you on @simplycomm
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@SteveGiggle #commschat I see a future in customized social platforms that house all the networks but filter according to what you want.
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@CommsOKeeffe #commschat Being authentic starts at the top !
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Social also enables better metrics and employee feedback on what’s working & not with IC channels,approach etc #commschat
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T3: @stevegiggle #commschat Just come off Skyping @thinbox in Austin, Texas who do just that: great success with a Cheerleaders Assoc!
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#commschat How many Social Networks do we all use on a daily basis – I just counted 5 – and we don’t have a company version – madness
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@CommsChat #commschat social also includes Twitter which is big conversation in #internalcomms right now #2useornot2use
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#commschat @SteveGiggle @CommsChat The best example for future of social media is @ideas @Snapchat and of course personal blogs!
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Social should enable employees to deliver the comms in an authentic way, peer-to-peer comms rather than push from IC #commschat
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RT @BenMNoble: @CommsChat #commschat intranets modeled after external communication frameworks. Look internally to guess at what will…
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