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July 23, 2013 Transcript of #CommsChat on #royalbaby
Last week’s chat was an eventful one as #commschat was taking place when the official #royalbaby announcement came through. The hour focused on royal comms and the impact of large-scale events on the news cycle. Take a look at some of the highlights of the hour, you know, before the world was told that it’s been almost 140 years since there were three male heirs in line to the throne.
- @adamrubins the only way to get cut through is relevance, humour and smart planning. Also helps to be first
- @markrobertparry If at all possible, I wouldn’t bother sending a press release tomorrow (unless it’s bad news)
- @jenandersson1 Whatever the name, wonder how long it will take Coke to produce a bottle with that name on?
- @RachelCDailey Today is the sort of day for companies to announce big news because it wont cause a scandal
- @wonderlanded I’m just relieved my teams and I don’t have another day of rolling coverage of the door of Lindo Wing. Oh, wait…
The full hour is below:
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Thanks to everyone who stuck with us through the maelstrom of #RoyalBaby tweets. This is #commschat signing off. G’night all.
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@RachelCDailey Not a clue. Unless it’s pre-Norman Britain and he will be the king of Cornwall! #commschat
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@BrittanyGolob2 I saw a surf boarding offer earlier how does that relate to #RoyalBaby #commschat
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@CommsChat I’m just relieved my teams and I don’t have another day of rolling coverage of the door of Lindo Wing. Oh, wait… #commschat
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MT @RachelCDailey:Theres a journalistic term for it but its any day w/ a big news dominating story, a celeb death, terrorism etc #commschat
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10 minutes to air frustrations, thoughts & opinions on #royalbaby comms.Tomorrow you have to pretend to be happy about it at work #commschat
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Today is the sort of day for companies to announce big news because it wont cause a scandal #commschat
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@CommsChat it’s a bit too much I think! #commschat
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@CommsChat Im glad its not been announced by easel, its 2013! #commschat
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@firstarkphil How about which themed party she will plan for the first birthday? #commschat
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@CommsChat they are also taking bets on the dress Pippa Midd will wear when she visits! #commschat
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T5: What lessons can comms professionals learn from royal communicators when engaging a worldwide audience? #commschat
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If you’re still with us after the announcement, final topic is coming up…#commschat
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@jenandersson1 @CommsChat I agree, quite surprised to hear it happened four hours ago! #commschat
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@CommsChat Not bad control in these times. Hung onto news for 4 hours while baby health was checked Baby born at 4.30pmish #commschat
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Apparently Clarence House is a bit tweet-happy at the moment. Maybe because they’re finally allowed to tweet something? #commschat
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Now that it has (finally) happened, we have a very topical T4: How should or can royal PR teams control the story? #commschat
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@CommsChat and we will hear nothing else now for days! #commschat
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RT @SkyNewsBreak: Duchess of Cambridge has given birth to a baby boy #RoyalBaby #ItsABoy #commschat
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Twitterverse has news RT @jenandersson1: Its a boy #commschat
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Its a boy #commschat
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@commschat what’s the point of using the #commschat hashtag if your #royalbaby contributions are still ignored?
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On the topic of T1, roundup of news that happened during #royalbaby: http://www.guardian.co.uk/world/2013/jul/22/royal-baby-news-stories-you-missed … #commschat
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“It’s official we will get an update soon” @SkyNews presenter is desperately trying to keep a straight face as he fills dead air #commschat
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Our 3rd topic: Is there a line that, once crossed, means a brand is taking advantage of an event? Think Amer. Apparel/Sandy, etc #commschat
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@jenandersson1 They’ve probably already got 1000s of ‘George’s and ‘Alexandra’s ready to go! #commschat
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Whatever the name, wonder how long it will take Coke to produce a bottle with that name on? #commschat #RoyalBaby
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Friendly hashtag reminder. Tweetchat still not working (?) so don’t forget to #commschat
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@Communicatemag who makes the Moses baby basket? I hear Dutch Bugaboo is feeling the #royalbaby love. #commschat
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Looks like everyone forgot the #CommsChat hashtag tonight. Wonder why. FYI: We will be launching our own @CommsShite soon. EXCITED
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And any thoughts on the bookmakers taking bets on baby names? This has been going on since at least the wedding. #commschat
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I mean, who doesn’t want an Aston Villa royal baby jersey, right? #commschat
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@CommsChat Brands on this list if they have permission Otherwise brands with humour and relevant products http://www.express.co.uk/news/royal/413717/Fit-for-the-Queen-The-companies-proud-to-be-Royal-Warrant-holders … #commschat
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A1. If it’s something that would be good (or useful) for a baby put it out. If not (like tobacco), definitely not. Easy-peasy. #commschat
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Has anyone seen any #royalbaby cash in from any respectable brands? #commschat
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@CommsChat there’s still a demand for normal news as can be seen by @guardian‘s option to hide the royal baby news #commschat
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@MontseCano No special guest tonight talking about #royalbaby #commschat
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@PRO_PR1 @CommsChat Love the hashtag! #commschat
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Hi! Popping in and out in tonight’s #commschat Loved that the photographer didn’t want to take a pic of Kate when she was taken to hospital
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@MontseCano sadly not – @MarkBorkowski had client issues and had to pull out. Instead we’re talking #RoyalBaby comms #commschat
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Alright friends, time for T2: How and which brands can or should put out royal baby merchandise? Re: all those #royalbaby t’s #commschat
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@CommsChat Create a publicity stunt #PrincessLeia lookalike in front of Buckingham Palace #commschat #starwarsnamescompulsoryforfutureroyals
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RT @AllthingsIC: Tonight’s #commschat features special guest @MarkBorkowski on impact & relevance of PR stunts. http://goo.gl/CQ9JKK @Com…
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@amandacomms excellent. Sky news jus treading water for hours, filling dead time. #commschat
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@Communicatemag: @markrobertparry – indeed, it’s good news for Lynton Crosby and David Cameron #commschat
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@stuart_baird Stuart, don’t forget the #commschat tag
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@commschat evening! when news agenda dominated by populist story, either go equally populist or remain resolutely professional #commschat
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RT @CommsChat: How would you position a press release tomorrow? Give in to the hype or swim against the tide (yay cliches)? #commschat
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Tonight’s #commschat is just starting on the #royalbaby mania that has taken over today’s news agenda join in with the hashtag
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@markrobertparry Don’t forget to use the #commschat tag
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@CommsChat If at all possible, I wouldn’t bother sending a press release tomorrow (unless it’s bad news) #commschat
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Missed the horse story but news channel is baby baby baby porn baby baby baby body baby baby baby #commschat
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How would you position a press release tomorrow? Give in to the hype or swim against the tide (yay cliches)? #commschat
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@amandacomms not keen on #RoyalBaby mania either, but am always keen to hear how to get cut through on packed news agendas #commschat
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@CommsChat true interesting that McDonalds horse story got as much interest today – looking for alternatives #commschat
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We know it’s not everyone’s cup of tea, @amandacomms, but should make for some interesting discussion w/ different opinions #commschat
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#CommsChat alternatively we can use CommsChat to escape #RoyalBaby mania and discuss effective comms (albeit about royal babies)
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@CommsChat the only way to get cut through is relevance, humour and smart planning. Also helps to be first #commschat
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@CommsChat evening everyone – not keen on the subject but lots of people will be looking for alternative news #commschat
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No guest tonight, just you, me & #royalbaby. Our 1st topic is: How can brands get media cut through during the royal baby watch? #commschat
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This way, if the heir to the throne is born between now and 9pm, you’ll still be in the loop! #commschat
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Evening all. Hope you’ve been catching up on all your #RoyalBaby tweets. Tonight, we’re doing a #commschat all about royal comms
Brittany Golob 
RachelCharltonDailey 
Penny Fox 
Phil McNamara 
jenny andersson 
Amanda Coleman 
Judy Gombita 
Andrew / Communicate 
PRSqueak 
Communicate Events 
Montse Cano 
Anne Powys-Keck 
Mynewsdesk UK 
Mark Parry 
Adam See what others are talking about "Brittany Golob"
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