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November 22, 2016 Transcript of #CommsChat on recommendation engines and personalised marcoms

On last night’s #CommsChat, we were joined by Robert Bownes, director of communications for data-driven marketing agency, Profusion, to chat all things recommendation engines and personalisation. We looked at what recommendation engines are, why personalisation is a useful tool for marketing and communication and how to optimise personal data effectively. We also chatted about integrating personalisation engines in your comms strategy, as well as how to stay ahead of the curve.

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