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May 16, 2017 Transcript of #CommsChat on PR and brand language

This week on #CommsChat, we talked about how PR and brands use language to refine their identity and differentiate themselves in often crowded marketplaces. We looked at the importance of defining your brand language across multiple platforms, how to ensure consistency throughout the PR and marketing process, and which brands #CommsChat thinks has the most noticeable (for better or worse) brand language.

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