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March 18, 2014 Transcript of #CommsChat on pop ups

This week, we were joined by two interesting organisations that provide support and resources for SMEs and microbusinesses, particularly regarding pop up space – @appearhere and @popubritain. Appear Here has partnered with TfL to put pop up retail spaces throughout the transport network.

Take a look at the highlights of the conversation:

  • @Lizziepin  Pop-ups are not just about sales, its’ about testing products and experimenting
  • @appearhere  the revenue they generate from these unique retail spaces can be put back into improving the network
  • @appearhere  These prime spaces can help SMEs grow ultimately creating more jobs and exports for the economy
  •  ‏@PopUpBritain  it’s what we do! We curate groups of retail startups and put them together for short-term opp

See the full hour for some insight into SMEs and economic growth:

 

 

  1.  15h

    Thanks for a great evening you can find out more on the TfL spaces at:

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  2.  15h

    Have a great night and happy St Patrick’s Day! G’night all

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  3.  15h

    I’m signing off in a couple min, but do check out and ‘s work and look out for a pop up near you!

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  4.  15h

    enjoyed it! Watch this space

     View conversation

  5.  15h

    Thanks again to guests and tweeters. We’ll post the review of the chat tmrw AM. Let us at know if you have ideas for future chats

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  6.  15h

    great to chat, thank you

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  7.  15h

    be done online? Experiential is tricky online. But, aligning both online and offline for could be good.

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  8.  15h

    been good to just watch discussion tonight

     View conversation

  9.  15h

    Thanks for having us. Great insights raised

     View conversation

  10.  15h

    RT : Just a few minutes to 9pm. Join me in thanking our fantastic guests and .

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  11.  15h

    Great to hear that!

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  12.  15h

    . – this is ‘s project which gave new firms the chance to collaborate with a brill payment solution

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  13.  15h

    freeing up more spaces for flexible & affordable rents in prime retail areas

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  14.  15h

    they need to know that small firms need special treatment.

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  15.  15h

    . It does seem to be a big trend. Do you think there is a solution that would suit everyone?

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  16.  15h

    It seems that companies are doing this more now.Not always feasible and I still worry about corporativism

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  17.  15h

    A good point. Tell us about the project, Liz.

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  18.  15h

    helping small firms by prompt payment or procurement can give a biz a chance to grow more quickly

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  19.  15h

    Feel free to jump in, just use tag

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  20.  15h

    T6: What can be done to make things easier for SMEs and micro-businesses in future? What role can orgs like TfL play?

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  21.  15h

    These spaces are great opportunities for SMEs to launch and make their ideas travel further

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  22.  15h

    it will show other big businesses that it’s cool and achievable to support SMEs like these –>

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  23.  15h

    Being in highly visible retail space in prime retail areas in the London can elevate SME’s status to the public

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  24.  15h

    Just 15 min left of an interesting on SMEs and pop-ups with a dash of TfL for good measure. Not too late to tweet in

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  25.  15h

    . That’s great! Do you think a project like TfL’s will get more businesses involved w/popups?

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  26.  15h

    it’s what we do! We curate groups of retail startups and put them together for short-term opp

     View conversation

  27.  15h

    T5: How will these plans influence public perceptions of SMEs and TfL’s role in the British economy?

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  28.  15h

    saving money, sharing the workload and spreading their message further through each others followers

     View conversation

  29.  15h

    Have they? Interesting! Can see the benefits economically and in:re shared experience

     View conversation

  30.  15h

    great to meet you guys too!

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  31.  15h

    many of our shops have been collaborations between brands sharing resources

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  32.  15h

    lovely to have a quick chat!! Looking forward to the next one !!

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  33.  15h

    To all you communicators out there, why is a network important to bldg awareness w./in your own sector?

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  34.  15h

    by their nature pop-up spaces just pop-up and you need to act, often collaborating as costs prohibitive

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  35.  15h

    good point

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  36.  15h

    . What are the benefits of that kind of community?

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  37.  15h

    this is what are all about as well as finding space

     View conversation

  38.  15h

    With the price of advertising and customer acquisition online going up it’s also an affordable alternative

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  39.  15h

    T4: Are there any networks in place for SMEs to communicate w/each other about issues like retail space?

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  40.  15h

    this is true, but I think the breakthrough is awareness about the small retailers out there making excellent stuff

     View conversation

  41.  15h

    Always forget the !! Damn!

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  42.  15h

    RT : They can use some if this income to retain the tfl staff rather than cutting loose some of them

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  43.  15h

    It is a stated intention to reinvest the £ earned into transport infrastructure Btr than raising fares!

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  44.  15h

    These prime spaces can help SMEs grow ultimately creating more jobs and exports for the economy

     View conversation

  45.  15h

    Do you think that’s their intention?

     View conversation

  46.  15h

    SMEs are the basis of the UK economy, banks say. Help them and you help other biz too. But also invest in back transport network

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  47.  15h

    Popup market stalls at their stations in support of SMEs. Check out the hash tag for info and discussions about it.

     View conversation

  48.  15h

    the revenue they generate from these unique retail spaces can be put back into improving the network

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  49.  15h

    would hope it might encourage more people to start-up and shop!

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  50.  15h

    MT : TfL get to offer more than a transport service , they’re making the whole journey experience fresh and exciting

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  51.  15h

    Income + Monetize a trend + lack of space overground

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  52.  15h

    I would assume so. At least a sense of giving something back to the econ (which TfL does! But not often seen)

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  53.  15h

    Increased trust,somehow?

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  54.  15h

    Might need you to showcase this awesome project at an event next month! Interested?

     View conversation

  55.  15h

    Topic 3: Will the inclusion of pop-ups throughout the transport network help encourage economic growth?

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  56.  15h

    pop-ups also give you something real to say – and a physical space to invite your customers to

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  57.  15h

    RT : wow!! That’s very encouraging !!

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  58.  15h

    RT : Indeed. But millions in hassle and things to do/places to go have little/no time to stop and buy

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  59.  15h

    What are the benefits to TfL? Why has it chosen to pursue an option like this?

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  60.  15h

    That’s a good point. Even with things like not on the high street/Etsy, it’s a tough world out there for SMEs

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  61.  15h

    completely. The internet world is a massive place. How are you going to make a noise or prove you actually exist?

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  62.  15h

    Our last tenants in Old St Station ended up making 7x their rent in 1 week

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  63.  15h

    RT : sometimes yes but still way too overpriced sometimes. Average startup loan £4000. Popup rent £500/week!!

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  64.  15h

    RT : you don’t have to commit to a lengthy & often expensive rent. Minimum risk & hassle

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  65.  15h

    Why do we think is getting involved in pop-ups?

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  66.  15h

    pop-ups are about getting feedback and makes excellent social media and marketing content

     View conversation

  67.  15h

    Wow so small businesses face 10 year leases or £500 p/w market stalls. Are pop ups the best alternative to internet-only sales?

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  68.  15h

    23 million pass through Old St Station every year, they’re much more valuable than a piece of wood.

     View conversation

  69.  15h

    in London 10 year leases are not uncommon

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  70.  15h

    Why is that easier to do in a pop up space?

     View conversation

  71.  15h

    on SMEs, pop-ups and happening now. Don’t miss out.

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  72.  15h

    Pop-ups are not just about sales, its’ about testing products and experimenting

     View conversation

  73.  15h

    Pop-ups on this scale can help w/reputation on a large scale, esp for SMEs and micro-businesses

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  74.  15h

    MT : We’re excited to make this happen! You can see some of the spaces we have available here:

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  75.  15h

    because they have new products, little cash and no ability to commit to long leases

     View conversation

  76.  15h

    Didn’t realise it was that much! Wow.

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  77.  15h

    agreed! Pop up shops are a great way of getting independents on the same playing field as a major brand

     View conversation

  78.  15h

    problem is market stalls are overpriced; £500/week for a piece of wood?

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  79.  15h

    Addendum to T2: How does that help the economy as a whole and help SMEs build awareness?

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  80.  15h

    plus it might inspire more entrepreneurs

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  81.  15h

    Topic 2: Why are SMEs often tenants of pop-up shops?

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  82.  15h

    hi! Will do!

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  83.  15h

    it’s a brilliant idea because not enough people understand the benefits of shopping with independents.

     View conversation

  84.  15h

    Hiya, don’t forget to use the hashtag. thanks!

     View conversation

  85.  15h

    The project with TfL starts in April and will put pop-ups in many stations, starting with Old Street.

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  86.  15h

    they can help reactivate the high st by utilising unused shop space and bringing in a new footfall to the area

     View conversation

  87.  15h

    If you’re new tonight, don’t forget to use the tag, so everyone can see your tweets

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  88.  15h

    Our friends at run an SME-focused programme that helps businesses find retail space

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  89.  15h

    it’s how the growing number of retail start-ups will get their products out there

     View conversation

  90.  15h

    So our first topic will look at pop-ups specifically: Topic 1: What unique benefits do pop-ups have on the economy?

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  91.  15h

    For those who haven’t seen the news, & are launching a project to put pop-up retail spaces in tube stns

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  92.  15h

    Looking forward to tonights discussion!

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  93.  15h

    Fed up of being ripped off?Fed upOFpoor work? is here to help launchingApril1st!!Follow us4moreiNFO

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  94.  16h

    So join me in welcoming our guests and get ready for a great hour.

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  95.  16h

    …We’ll be chatting about SMEs, pop up retail and on tonight

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  96.  16h

    Evening friends, Brittany here. Welcome to . Tonight, we’re joined by and …

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