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October 16, 2012 Transcript of #commschat on convergence in communications
Last night, Sheila Parry from theblueballroom discussed how agencies can pool their resources to provide better services for clients. Theblueballroom recently merged with thebluedoor to offer more fully integrated communications services.
Some interesting tweets from last night are below:
@Sheila_Parry Single agency certainly only works when they draw on deeper specialist experience on their team
@AllthingsIC as budgets have decreased, I’ve looked for agencies who can offer me more than one skill/channel
@AllthingsIC Personality of people pitching is as important as quality of work. Frustrating to appoint agency & never see those faces again!
@Steve_Murg For me, I have to be able to connect with the agency + talk to them on a personal level. Otherwise the professional side suffers
@JenniWheller Some things agencies are great for, others need to be in-house to develop robust business knowledge and stakeholder relationships
@AdamRubins there are plenty of agencies who sell the dream leaving their client to live the nightmare
And the full transcript is below:
about 15 hours ago @padraic_knox I’ve written about #commschata few times on my blog: http://t.co/5c3UX9Lg andhttp://t.co/UeOt7NLB and http://t.co/FDAJXYEQ
about 15 hours ago @AllthingsIC : Have a good week. Will tune in more often. #commschat
about 15 hours ago Right, #commschat is done for the night. So now for something far less professional…it’s time for #MIC.@e4chelsea is back! Whoop!
about 15 hours ago What I love re: @KatieSheppet interview w/ John Paluszek of @KetchumPR is that there’s no “agency competition” regarding #PR info #commschat- about 15 hours ago @AllthingsIC @GemmaPhelan I don’t often wear high heels! #commschat
about 15 hours ago RT @AllthingsIC: Good to see you here@JHDavidsonPR #commschat
about 15 hours ago @Hassanmirza @GemmaPhelan #commschatIt was my first time. Yes, you both did ;p
about 15 hours ago @Maxim_PR you’re most welcome. We love supporting it! #commschat
about 15 hours ago @mynewsdesk_uk and good luck to you, as you are also shortlisted in tomorrow’s Digital Impact Awards for your work with them #commschat- about 15 hours ago Good to see you here @JHDavidsonPR#commschat
- about 15 hours ago @GemmaPhelan I have two left feet & can often be found wearing ridiculously high heels. Up for the challenge though…@steve_murg #commschat
about 15 hours ago @DavidIngUK @allthingsic that’s probably true – and those who are willing to listen to advice and share info#commschat- about 15 hours ago RT @CommsChat: And finally, tonight’s CommsChat reached 684,194 impressions, reaching an audience of 57,572 followers #commschat
- about 15 hours ago And good luck to everyone at the Digital Impact Awards tomorrow. Especially @imagineear who are up for best newsroom ; ) #commschat
- about 15 hours ago Thanks for an interesting #commschat@AllthingsIC @mynewsdesk_uk @digitim @Communicatemag@CommsChat
- about 15 hours ago @Ken_Rosen Trevor mainly works with B2B companies. He does the cold calls to set up the “opportunities” business meetings. #commschat
- about 15 hours ago RT @CommsChat: And finally, tonight’s CommsChat reached 684,194 impressions, reaching an audience of 57,572 followers #commschat
- about 15 hours ago RT @CommsChat: transcript will go up tomorrow on the CommsChat website (round about lunchtime) for all those who just missed it #commschat
about 15 hours ago @Sheila_Parry @commschat can’t wait to be bashed! #commschat- about 15 hours ago Thanks to you both – very interesting chat >> RT @CommsChat: and a big thanks to @mynewsdesk_uk for the continued sponsorship. #commschat
about 15 hours ago And finally, tonight’s CommsChat reached 684,194 impressions, reaching an audience of 57,572 followers#commschat
about 15 hours ago A little completion is always good. Dance off Gangnam Style? 😉 @padraic_knox @steve_murg @allthingsic@commschat #commschat
about 15 hours ago @Adizah_Tejani @GemmaPhelan Nice! Was it your first time? Sounds like we may have popped your #commschatcherry 😛- about 15 hours ago @maxim_PR of course. Clients can’t expect agencies to be mind readers and vice-versa (now THAT’s a good skill….) #commschat
- about 15 hours ago Great chat all. Tweet us if you’d like a demo of Mynewsdesk’s social media newsrooms and all-in-one PR platform. Night x #commschat
- about 15 hours ago @jenniwheller lovely to see you here lady#commschat
- about 15 hours ago the transcript will go up tomorrow on the CommsChat website (round about lunchtime) for all those who just missed it #commschat
- about 15 hours ago @KatieSheppet good (but early) Tuesday morning to you! Meet @Adizah_Tejani @digitim in #commschat
- about 15 hours ago Thanks v much @sheila_parry for a sterling job tonight hosting comms chat. Will tweet the transcript to@theICcrowd when it’s up #commschat
- about 15 hours ago @AllthingsIC true – but if something is being kept from the agency, deliberately or not/good or bad – it makes their job harder #commschat
- about 15 hours ago RT @Adizah_Tejani: I’m glad to have tripped into #commschat today. Thanks @GemmaPhelan @Hassanmirza! >> welcome see ya next week!
about 15 hours ago Great #commschat everyone! Here’s to an integrated future (IMO!)- about 15 hours ago we’re at tomorrow’s Digital Impact Awards Come up & say hi, suggest a topic, put yourself forward as a guest or jst buy us a beer #commschat
about 15 hours ago Enjoyed #commschat tonight, not often I get to come along so thanks everyone!
about 15 hours ago Thanks #commschat Always good debate- about 15 hours ago RT @GemmaPhelan: Thanks for an interesting session all, see y’all on next weeks #commschat
- about 15 hours ago @CommsChat . It’s been fun. Happy agency-bashing tomorrow, everyone. #commschat
about 15 hours ago Thanks everyone for an interesting@CommsChat. #commschat- about 15 hours ago @padraic_knox Welcome along. Hiya every Monday 8-9pm – see all you need to know here:http://t.co/pYiAqqzV #commschat
- about 15 hours ago RT @mynewsdesk_uk: @JHDavidsonPR yes, although brands who get it wrong arguably stand out more.#commschat
- about 15 hours ago RT @CommsChat: a big thanks @Sheila_Parryfor being our guest tonight. #commschat
- about 15 hours ago @Maxim_PR @allthingsic can usually tell early on which clients will be long term, the ones that want to work with their agency #commschat
- about 15 hours ago I’m glad to have tripped into #commschattoday. Thanks @GemmaPhelan @Hassanmirza!
- about 15 hours ago @padraic_knox @GemmaPhelan @AllthingsIC@CommsChat Every Monday at 8, it’s addictive! #commschat
- about 15 hours ago and a big thanks to @mynewsdesk_uk for the continued sponsorship. #commschat
- about 15 hours ago Thanks for an interesting session all, see y’all on next weeks #commschat
- about 15 hours ago @Maxim_PR I think you can try, but always best to have more facts. #commschat
- about 15 hours ago @GemmaPhelan @mynewsdesk_uk@JHDavidsonPR so many brands do it wrong which is such a shame #commschat
- about 15 hours ago RT @digitim: @mynewsdesk_uk@JHDavidsonPR unless you know what you want from social or have a strategy don’t take part. #commschat
- about 15 hours ago a big thanks @Sheila_Parry for being our guest tonight. #commschat
- about 15 hours ago @steve_murg very true. Where else do you get honest views, opinions and advice like this #commschat
- about 15 hours ago @padraic_knox @GemmaPhelan @AllthingsIC@CommsChat I have two agencies I work with regularly.#commschat
- about 15 hours ago and as the big hand moves to its northfacing position its time for me to say goodnight, but please feel free to carry on the #commschat
- about 15 hours ago @DavidIngUK @AllthingsIC precisely – you can’t do your best for a company unless you’re armed with all the facts #commschat
- about 15 hours ago RT @DavidIngUK: @steve_murg been a really interesting session #commschat. Beats Pilates on a Monday night.
- about 15 hours ago @digitim @RebeccaPain @JHDavidsonPRIndeed. Have a great evening ya’all. It’s been a pleasure#commschat
- about 15 hours ago @digitim @mynewsdesk_uk @jhdavidsonpragreed, no substitute for clear goals and a solid strategy when it comes to social #commschat
- about 15 hours ago @DavidIngUK It always is, learn more in an hour than some people do all day #commschat
- about 15 hours ago RT @RebeccaPain: Early adopters were collaborators and now users of social are collaborating whether they know it or not! #commschat
about 15 hours ago “@uber_engagement @JHDavidsonPR@Hassanmirza @RebeccaPain I prefer the sharing of divergent views” #commschat- about 15 hours ago Sorry for derailing the conversation slightly.@davidingUK I like the ‘extension of the team’ approach#commschat
- about 15 hours ago RT @Sheila_Parry: T5 Who believes latest McKinsey on value of social technology $900m added value? Surely innovative already #commschat
- about 15 hours ago Good to remember that the best of course is IRL but social really helps collaboration #commschat
- about 15 hours ago @steve_murg been a really interesting session#commschat
about 15 hours ago “@RebeccaPain: Early adopters were collaborators & now users of social collaborate whether they know it or not #commschat -good pt well made- about 15 hours ago @mynewsdesk_uk @JHDavidsonPR unless you know what you want from social or have a strategy don’t take part.#commschat
- about 15 hours ago @jgombita not to worry. I think there should be more knowledge sharing Gen Y or not #commschat @digitim@KatieSheppet @EdelmanPR
- about 15 hours ago @Communicatemag too epic #gangnamstyle#commschat
- about 15 hours ago @CommsChat : T5 Who believes latest McKinsey on value of social technology $900m added value? Surely they were innovative already #commschat
about 15 hours ago @jgombita @adizah_tejani @edelmanpr@digitim Judy too kind! Yes I’m Gen Y 🙂 #commschat- about 15 hours ago @AllthingsIC got to be done! #commschat
- about 15 hours ago @GemmaPhelan just not too sure which category yet! #commschat
- about 15 hours ago This hour has flown by #commschat
- about 15 hours ago @steve_murg I’m presenting at CIPR Internal Comms conf on 7 Nov – soundtrack? 😉 #commschat
- about 15 hours ago @GemmaPhelan Gangnam style (the original Korean version) has also made tomorrow’s Digital Impact Awards winners walkup music too #commschat
- about 15 hours ago @JHDavidsonPR yes, although brands who get it wrong arguably stand out more. #commschat
- about 15 hours ago @CommsChat Early adopters were collaborators and now users of social are collaborating whether they know it or not! #commschat
- about 15 hours ago @RebeccaPain @JHDavidsonPR@Hassanmirza think that’s possibly one of the best points made all night. #commschat
- about 15 hours ago @GemmaPhelan @AllthingsIC Think it will haunt me for the rest of my life now #commschat
- about 15 hours ago @JHDavidsonPR Hi James, that’s exactly it. We need to err, communicate! Good to see you here. #commschat
- about 15 hours ago @AllthingsIC If I ever present at the @melcrum#melcrumsummit I’ll enter the stage to that song :P! #commschat
- about 15 hours ago MT @JHDavidsonPR: @Hassanmirza Good internal comms is abt having ev’one on the same page- interns–>bosses #commschat <yep!
- about 15 hours ago @AllthingsIC @steve_murg love that Gangnam Style has made it into #commschat for the second week in a row
- about 15 hours ago @steve_murg Standard. You’d be disappointed if we tweeted for an hour without a mention of GS and your upcoming performance 😉 #commschat
- about 15 hours ago @adamrubins @CommsChat Establish measurable goals and timeframes – and measuring ROI should be straightforward #commschat
- about 15 hours ago @jgombita @YourButler @AllthingsIC not always – honest! #commschat
- about 15 hours ago @jenniwheller @Communicatemag it does indeed, people need to put the correct thought into social though & learn the tools! #commschat
- about 15 hours ago @Adizah_Tejani it’s true, I apologize for that. I’ve been blown away by @KatieSheppet @EdelmanPR) who is probably Gen Y. @digitim #commschat
- about 15 hours ago @AllthingsIC true – amazing what can come of time spent together in that way #commschat
- about 15 hours ago @AllthingsIC haha, #herewego #commschat
- about 15 hours ago @Hassanmirza @RebeccaPain Good internal comms is about having everyone on the same page- interns–>bosses #commschat
- about 15 hours ago @steve_murg the Internal Comms dream – like it. Set to a Gangnam style soundtrack? 😉 #commschat
- about 15 hours ago @jgombita @prconversations @AllthingsIC I’ll have a read – thanks Judy. #commschat
- about 15 hours ago @YourButler work them hard, menial tasks at low salary. Agree. c @Maxim_PR @AllthingsIC #commschat
- about 15 hours ago @mynewsdesk_uk Companies that are scared to get involved stand out as having something to hide (even if they don’t) #commschat
- about 15 hours ago @mynewsdesk_uk totally – brands need to relinquish control and trust brand advocates to support in new ways #commschat
- about 15 hours ago @digitim @Communicatemag It’s what makes it such a powerful tool #commschat
- about 15 hours ago @maxim_PR I think it goes both ways – in-house teams should invite agency contacts to team days/Christmas events etc #commschat
- about 15 hours ago @RebeccaPain DEFO. Strong internal comms aids social media. Don’t hand it over the intern #commschat
- about 15 hours ago @steve_murg agree – good agencies with resource can still look after many clients and do it well.#commschat
- about 15 hours ago @sheila_parry true – pet hate! The word tame and internal comms can’t go hand in hand. You need to be brave.#commschat
- about 15 hours ago So true – trust your agency! RT @steve_murg: you have to work closely with an agency to let them learn your culture and style #commschat
- about 15 hours ago @jenniwheller Isn’t that the beauty of twitter and why it has become so popular? People can say what they want#commschat
- about 15 hours ago @GemmaPhelan @padraic_knox @AllthingsIC@CommsChat I try to be as open and honest as possible with the agencies I work with! #commschat
about 15 hours ago @Hassanmirza @commschat how do you evaluate ROI on social? Sales? Likes? Engagement? Everybody has different metrics #commschat- about 15 hours ago @CommsChat it’s definitely both, without social sometimes it’s difficult to find the appropriate collaborations#commschat
- about 15 hours ago Post #commschat @digitim see the end of my@prconversations post (which @AllthingsIC kindly RT’d earlier):http://t.co/ojd86gOS
about 15 hours ago Remember the corset it gave control but the price was pain…better to tighten the underlying communication muscles to support u #commschat- about 15 hours ago @jgombita this is too general a comment. Yes, there is an element of Gen Y ‘personal brand’ but other elements count @digitim #commschat
- about 15 hours ago @AllthingsIC @padraic_knox I think that’s the dream really, if you get them to sit in your office they pick it up much quicker #commschat
- about 15 hours ago @jgombita @AllthingsIC we’re a small agency (8 staff at the mo) but I make a point of getting involved with many different things #commschat
- about 15 hours ago @amandacomms ditto – is flying by as usual!#commschat
- about 15 hours ago Agreed @steve_murg collaboration + transparency + trust #commschat cc @padraic_knox @allthingsic@commschat
- about 15 hours ago Interesting to hear recently about a couple of luxury brands who are reluctant to participate in social media. More to lose? #commschat
- about 15 hours ago Topic 5 • Is social a tool used by existing collaborators, or does it create collaborators, and change the way we work/ #commschat
- about 15 hours ago @steve_murg @padraic_knox totally. Some of the best agency relationships I’ve had = having them as part of in-house team. #commschat
- about 15 hours ago @adamrubins @CommsChat ROI is hard to evaluate – in what way? #commschat
- about 15 hours ago So now we’ve moved from control to collaboration – let’s move to topic 5 #commschat
- about 15 hours ago @jenniwheller @Communicatemag it does but you can monitor the criticism with the correct tools& respond in the appropriate manner #commschat
- about 15 hours ago @Hassanmirza and internal comms has big role in shaping brand reputation ‘outside’ #commschat
- about 15 hours ago @AllthingsIC : ‘advocacy’ agreed. Would rather chase KPIs /staff engagement/productivity than simply being tame spokespeople #commschat
- about 15 hours ago So now we’ve moved from control to collaboration – let’s move to topic 5 #commschat
- about 15 hours ago @jenniwheller juicy quote. #commschat
- about 15 hours ago @CommsChat ha! #commschat
about 15 hours ago @AllthingsIC yes subject close to my heart influence and support not control. Good to see you here tonight#Commschat- about 15 hours ago @padraic_knox @AllthingsIC @CommsChatThat’s why you have to work closely with an agency to let them learn your culture and style #commschat
- about 15 hours ago @Maxim_PR good to hear. I’m betting there’s room for growth, career plan and educational opportunities–right? c @AllthingsIC #commschat
- about 15 hours ago @hassanmizra Internal comms is dialogue too – no point in talking to an empty room #commschat
- about 15 hours ago Talking of control: “The open forum nature of Twitter still leaves brands vulnerable from uncontrolled criticism”@communicatemag #commschat
- about 15 hours ago @jgombita @AllthingsIC completely agree, unless you understand a brand personalty & objectives the social will fail. #commschat
- about 15 hours ago #commschat i read a great article recently that talked abt how good politicians frame their debates, think brands need to lewrn from that
- about 15 hours ago @mynewsdesk_uk we throw ’em in deliberately every now and then – always good to get everyone going!#commschat
- about 15 hours ago Hi @amandacomms 🙂 Think we’ve both participated in commschats which have debated ‘control issue’ – hope you’re well #commschat
- about 15 hours ago @CommsChat Social is about dialogue and not a monologue. Internal comms plays a big role in how a biz understands social #commschat
- about 15 hours ago @steve_murg @GemmaPhelan none taken – just don’t want people to think we don’t care about our clients! 🙂#commschat
- about 15 hours ago RT @Engagingbrand: Worse – they dont realise they didnt control b4 either – u shouldnt want 2 control, u need to participate #commschat
- about 15 hours ago @CommsChat that’ll teach you to put one word out of place here! #commschat
- about 15 hours ago MT @digitim:Also so many businesses are scared of social, they need to let down barriers & understand it#commschat
- about 15 hours ago Not at all, feeling the #commschat love@steve_murg 😉 @maxim_pr
- about 15 hours ago @jgombita @AllthingsIC I think turnover is lower in smaller agencies. I’ve been with Maxim 11 years!#commschat
- about 15 hours ago @AllthingsIC Yes definitely, in lots of agencies you find some disciplines are taken more serious than others.#commschat
- about 15 hours ago @sheila_parry I think ‘advocacy’ is getting noisier by the month in internal comms at the moment#commschat
- about 15 hours ago Conversely @digitim, Gen Y get hired for their online “personal brand.” Sometimes can’t translate to corporate one #commschat @AllthingsIC r
- about 15 hours ago @CommsChat often depends on decision makers. Many are scared by social and don’t understand it’s impact. ROI hard to evaluate #commschat
- about 15 hours ago @Engagingbrand right. #commschat
- about 15 hours ago @jgombita @AllthingsIC I think it really depends on the agency and if there is a chance to grow/learn#commschat
- about 15 hours ago @Engagingbrand : Resounding applause. “Survival resides in transparency.” Medialab/MIT. #commschat
- about 15 hours ago @AllthingsIC i agree control is not a word for current times #CommsChat
- about 15 hours ago MT @Engagingbrand: u shouldn’t want 2 control, u need to participate #commschat >> totally agree!
- about 15 hours ago @GemmaPhelan @Maxim_PR Apologies, don’t want to offend anyone :)! #commschat
- about 15 hours ago Many traditional businesses are still extremely apprehensive of social – partly because you can’t control the message completely #commschat
- about 15 hours ago @jgombita I can see that – people want to constantly learn and develop and may have to move in order for that to happen. #commschat
- about 15 hours ago ‘control a message in social’ – don’t mean to nitpick, but… #commschat
- about 15 hours ago @GemmaPhelan @Maxim_PR That’s not what I meant. Meant that companies have to know you have other focuses and accept that #commschat
- about 15 hours ago @adamrubins @CommsChat Also so many businesses are scared of social, they need to let down barriers & understand it #commschat
- about 15 hours ago A5) Interesting to use word ‘control’- I think the understanding has to be there first & is fallacy to think control always poss #commschat
- about 15 hours ago @CommsChat : A4 surprising how many traditional Corps still think they can ‘control’ hear a lot about creating advocacy. #commschat
- about 15 hours ago @AllthingsIC think agencies have always had lots of turnover. But Gen Y seems to have less loyalty & desire for learning curve. #commschat
- about 15 hours ago @RebeccaPain me too. But we are definitely getting squeezed by agencies who undercut and deliver a far weaker product #commschat
- about 15 hours ago @steve_murg I guess the first part of the comment = true. Second part pegs agencies as a little shallow is all cc @maxim_pr #commschat
- about 15 hours ago Hi @digitim that makes sense. So moving to keep up with the pace? cc @jgombita #commschat
- about 15 hours ago RT @adamrubins: thats precisely the issue – control. Some clients better than others at releasing (part) control of their brand #commschat
- about 15 hours ago They haven’t.. worse they don’t realise they didn’t used 2 control b4 either -u shouldn’t want 2 control, u need to participate #commschat
- about 15 hours ago RT @CommsChat: T4 – How far have businesses come in understanding how much they can control a message on social? #commschat
- about 15 hours ago RT @mynewsdesk_uk: Good answers deserve RTs! ; ) #commschat
- about 15 hours ago @AllthingsIC @jgombita also the with digital evolving so quickly some agencies just get left behind so easily#commschat
- about 15 hours ago @CommsChat that’s precisely the issue – control. Some clients are better than others at releasing (part) control of their brand #commschat
- about 15 hours ago @AllthingsIC @jgombita I’d say there’s such a big turnover as you sometimes there’s only so much you can learn at one agency #commschat
- about 15 hours ago @emmahansonwhite seems helpful – what makes you say misguided? Looks like the basics/fundamentals are covered for a newbie #commschat
- about 15 hours ago Good answers deserve RTs! ; ) #commschat
- about 15 hours ago RT @HelenMoore: @GemmaPhelan yes a good agency will have a fabulous little black book of suppliers they know and trust #commschat
- about 15 hours ago @steve_murg @GemmaPhelan we don’t even see a lot of our clients but they’re still important. Seeing them just focuses the mind. #commschat
- about 15 hours ago A4) On a scale of 1-10? Externally 7 or 8. Internally 4 or 5. All depends on sector etc etc, but internal behind in this regard #commschat
- about 15 hours ago RT @DavidIngUK: for us it is video and photography. Not enough day to day work to bring in house. Manage everything else in house #commschat
- about 15 hours ago @Sheila_Parry presumably integrated agencies are competing against knowledge specialisation AND sector specialisation? #commschat
- about 15 hours ago RT @Maxim_PR: @mynewsdesk_uk depends on the agencys core skills but SEO must be high on the list as its so specialist. #commschat
- about 15 hours ago RT @Sheila_Parry: @mynewsdesk_uk : personally, we draw on business consultants in client sectors to add to our business knowledge #commschat
- about 15 hours ago @jgombita don’t leave 🙂 Why do you think there’s such a rapid turnover? #commschat
- about 15 hours ago RT @RebeccaPain: @mynewsdesk_uk Depends on trends and client eg: video crucial and some agencies have to catch up or hire in #commschat
- about 15 hours ago RT @CommsChat: T4 – How far have businesses come in understanding how much they can control a message on social? #commschat
- about 15 hours ago @DavidIngUK @adamrubins That’s cool – I like the way on your website you’ve included specialist sectors. (cool website btw) #commschat
- about 15 hours ago RT @GemmaPhelan: @mynewsdesk_uk I guess it depends on the specialism of the agency – traditional, SEO, Social… #commschat
- about 15 hours ago @mynewsdesk_uk for us it is video and photography. Not enough day to day work to bring in house. Manage everything else in house #commschat
- about 15 hours ago RT @HelenMoore: @GemmaPhelan yes a good agency will have a fabulous little black book of suppliers they know and trust #commschat <<agree
- about 15 hours ago @GemmaPhelan @Maxim_PR Why’s it cynical? I would expect it, as long as we work well together +get on in person then it’s all good #commschat
- about 15 hours ago RT @RebeccaPain: @mynewsdesk_uk Depends on trends and client eg: video crucial and some agencies have to catch up or hire in #commschat
- about 15 hours ago @mynewsdesk_uk depends on the agency’s core skills but SEO must be high on the list as it’s so specialist.#commschat
- about 15 hours ago @mynewsdesk_uk : personally, we draw on business consultants in client sector s to add to our business knowledge. #commschat
- about 15 hours ago @mynewsdesk_uk Depends on trends and client eg: video crucial and some agencies have to catch up or hire in #commschat
- about 15 hours ago @mynewsdesk_uk I guess it depends on the specialism of the agency – traditional, SEO, Social… #commschat
- about 15 hours ago @AllthingsIC I see a lot more turnover in agencies than I do with internal comms staff. Especially young people. VERY fast. #commschat
- about 15 hours ago T4 – How far have businesses come in understanding how much they can control a message on social?#commschat
- about 15 hours ago @steve_murg sorry to clarify, easy to forget you may not be their only client. In the same way, they may not be your only agency #commschat
about 15 hours ago What does everyone think of this article by James Caan in today’s Standard? Helpful or misguided?http://t.co/m7emu8P1 #commschat- about 15 hours ago @HelenMoore @gemmaphelan exactly. Many clients use our services for out little black book of great media contacts #commschat
- about 15 hours ago RT @mynewsdesk_uk: Which skills do agencies most frequently have to bring in external help for? Digital? Video? SEO? Design? #commschat
- about 15 hours ago The last two topics are going to focus a little bit more on the social side – so lets move to Topic 4 #commschat
- about 15 hours ago Anyone? >> RT @Hassanmirza: Open question for all #commschat If you hire a marketing agency, what skills do you expect that agency to cover?
- about 15 hours ago Which skills do agencies most frequently have to bring in external help for? Digital? Video? SEO? Design?#commschat
- about 15 hours ago @adamrubins Absolutely, I just come from an agency that is genuine and sells on quality #commschat
- about 15 hours ago @steve_murg ooo that’s harsh. And not true!#commschat
- about 15 hours ago @steve_murg that’s crucial, and very easy to forget! #commschat
- about 15 hours ago Open question for all #commschat If you hire a marketing agency, what skills do you expect that agency to cover?
- about 15 hours ago @CommsChat: not ‘all’ but internal/external BTL stakeholder engagement, pressure points where those 2 constituents meet #CommsChat
about 15 hours ago @GemmaPhelan yes a good agency will have a fabulous little black book of suppliers they know and trust#commschat- about 15 hours ago @jgombita Yep, same goes internally, in-house comms teams change and so too can agency relationships as a result #commschat
- about 15 hours ago You have to be realistic when working with an agency, you’re not the most important person all the time…just when you see them! #commschat
- about 15 hours ago @RebeccaPain in with you but there’s being am idealist and a realist! It’s tough times out there!! #commschat
- about 15 hours ago Totally agree @Hassanmirza a transparent network of expertise is key for smaller specialist agencies cc@adamrubins #commschat
- about 15 hours ago @Hassanmirza @adamrubins we provide full service but have to outsource some services ie video prod as we don’t have demand #commschat
- about 15 hours ago @AllthingsIC a problem with agencies is that there is a lot of movement and succession planning for client work sometimes so-so. #commschat
- about 15 hours ago @Hassanmirza @adamrubins the key part there is the ‘solid network’ #commschat
- about 15 hours ago @adamrubins I like to believe that there is more credibility out there. Naive?! #commschat
- about 15 hours ago RT @steve_murg: @CommsChat Depends what you want. If youre clear in what you want then yes. If you expect miracles then prob not #commschat
- about 15 hours ago @Hassanmirza very challenging to manage freelance network and deliver quality and consistency #commschat
- about 15 hours ago and 2nd announcing an amazing conference – Learning from the Legacy, Comms lessons from London 2012http://t.co/2ZrK6hIr #commschat
- about 15 hours ago @steve_murg @CommsChat Good answer.#commschat
- about 15 hours ago @jgombita having worked agency side I know that to be true -you wear many hats, but aim to make every client feel unique #commschat
about 15 hours ago #commschat really interesting tonight.- about 15 hours ago we’re half way thru, so a couple of quick commercial announcements – 1st, a big thanks to our sponsor@mynewsdesk_uk Theyre great #commschat
- about 15 hours ago @adamrubins respect for specialisation but within a coordinated team is what some leadingcomms pros are demanding #Commschat
- about 15 hours ago Sadly true RT @adamrubins: @CommsChatthere are plenty of agencies who sell the dream leaving their client to live the nightmare #commschat
- about 15 hours ago @adamrubins it CAN work if you have a solid network of skilled freelancers #commschat
- about 15 hours ago @adamrubins Not necessarily: lots of specialists with own views could lead to messy output without coordination#commschat
- about 15 hours ago Depends what you class as ‘all’ but one agency is rarely able to do everything – too many different skills involved in marcomms #commschat
- about 15 hours ago @RebeccaPain ooh i don’t know, in my experience one thing always comes through stronger #commschat
- about 15 hours ago Our answers are similar @helenmoore. Much rather hear ‘we can’t but know someone who can’ instead of being under false illusion #commschat
- about 15 hours ago @RebeccaPain that’s unless the agency can sell bad quality or the client doesn’t understand what constitutes bad quality! #commschat
- about 15 hours ago Nice turn of phrase! > RT @adamrubins: there are plenty of agencies who sell the dream leaving their client to live the nightmare #commschat
about 15 hours ago Finding #commschat very interesting tonight!- about 15 hours ago @adamrubins that sounds painful for junior employees. Chances are, w/ time restraints, that extra expertise won’t get factored in #commschat
- about 15 hours ago @jenniwheller @adamrubins agree, there is a lot of value in agencies that specialise – you’re buying knowledge and experience #commschat
- about 15 hours ago RT @adamrubins: @CommsChat there are plenty of agencies who sell the dream leaving their client to live the nightmare #commschat
- about 15 hours ago @jenniwheller Or a few! #commschat
- about 15 hours ago @CommsChat Depends what you want. If you’re clear in what you want then yes. If you expect miracles then probs not #commschat
- about 15 hours ago Maybe one agency can do it all. But remember that YOUR company is likely one of many, many clients…..#commschat
- about 15 hours ago @CommsChat there are plenty of agencies who sell the dream leaving their client to live the nightmare#commschat
- about 15 hours ago @CommsChat absolutely not. Specialist is the way to go if budget not an issue. Otherwise it’s over promise and under deliver #commschat
- about 15 hours ago RT @HelenMoore: An agency could do it all but good agency will recognise what they cant do & bring in specialist help for project #commschat
- about 15 hours ago Evening @stephsbubble #commschat
- about 15 hours ago @AllthingsIC totally – relationship + results = ideal situation #commschat
- about 15 hours ago A3) Impossible to answer as business requirements of ‘it all’ change regularly. Agency admitting it needs additional help works. #commschat
- about 15 hours ago @adamrubins Good value does not equal bad quality. Good value must mean good, or never see the client again!#commschat
- about 15 hours ago RT @CatN101: @AllthingsIC When I worked in agency we were really careful to pitch with the team. If not, puts people right off. #commschat
- about 15 hours ago @Communicatemag all agencies have strengths. Some claim to do it all but i think there is always one thing they’re stronger at #commschat
- about 15 hours ago @adamrubins @hassanmirza that’s very depressing. Better to be honest about the agency’s capabilities – only way to develop trust #commschat
- about 15 hours ago T3 • Conversely, can one agency really do it all? (apologies – previously tweeted this from ‘me’ and not from CommsChat) #commschat
about 15 hours ago @Hassanmirza exactly! #commschat- about 15 hours ago @mynewsdesk_uk hi! *waves* #commschat
- about 15 hours ago So lets stick to this theme with topic 3 – • Can one agency really do it all? #commschat
- about 15 hours ago An agency could do it all, but a good agency will recognise what they can’t do and bring in specialist help for a project #commschat
- about 15 hours ago Depends what ‘it’ is? RT @Communicatemag: topic 3 – Can one agency really do it all? #commschat
- about 15 hours ago @Hassanmirza win it first, worry about it later – not saying that’s right #commschat
- about 15 hours ago @Sheila_Parry Ha, nope…but some people do confuse me with him ;)! #commschat
- about 15 hours ago @Hassanmirza @Maxim_PR @adamrubinsWould name names, but let’s just say I’ve learned from experience#commschat
- about 15 hours ago @mynewsdeskUK indeed, is now a staple question in any pitches. #commschat
- about 15 hours ago @adamrubins pet hate for me – I like a specialist internal comms agency not a general comms one#commschat
- about 15 hours ago @AllthingsIC completely agree. We have made it policy not to use one team to pitch and another to deliver work#commschat
- about 15 hours ago T3 • Conversely, can one agency really do it all?#commschat
- about 15 hours ago @mynewsdesk_uk @AllthingsIC When I worked in agency we were really careful to pitch with the team. If not, puts people right off. #commschat
- about 15 hours ago @Maxim_PR @hassanmirza you’ve hit the nail on the head. All I hear these days is over promising and under delivering #commschat
- about 15 hours ago @Maxim_PR @adamrubins Agreed. Yep I’ve seen this happen many times and it’s painful for employees + bad for company rep. #commschat
- about 15 hours ago So lets stick to this theme with topic 3 – • Can one agency really do it all? #commschat
- about 15 hours ago @CommsChat @adamrubins Sadly I think there’s an element of truth to that…shouldn’t be though#commschat
- about 15 hours ago @gemmaphelan Personality + performance need to go hand-in-hand. I need to trust agency contacts in front of my business partners #commschat
- about 15 hours ago @CommsChat @adamrubins depends on how the ten services are managed. A service manager for each will ensure quality #commschat
- about 15 hours ago @jenniwheller oh definitely!! But many clients prefer economies of scale to more expensive specialised approach#commschat
- about 15 hours ago Good point > RT @HelenMoore: Also unless you have a good project manager in-house, a good integrated agency could be a better bet #commschat
- about 15 hours ago RT @HelenMoore: Also unless you have a good project manager in-house, a good integrated agency could be a better bet #commschat
- about 15 hours ago @steve_murg HI Steve is that a Superman cape you’re wearing? #CommsChat
- about 15 hours ago RT @adamrubins: The quality of work is less important than cost —-> wow – that’s a bold statement to make 🙂#commschat
- about 15 hours ago @communicatemag yes that’s possibly true, but I think at any level you are approached and I understand why#commschat
- about 15 hours ago @adamrubins Hmm, so you’re suggesting agencies should claim expertise that they don’t have to win a pitch?#commschat
- about 15 hours ago Also unless you have a good project manager in-house, a good integrated agency could be a better bet #commschat
- about 15 hours ago Some things agencies are great for, others need to be in-house to develop robust business knowledge and stakeholder relationships #commschat
- about 15 hours ago @RocketLaunchUK So true! #commschat
- about 15 hours ago Are companies prepared to pay the cost of specialist companies working with them and not competitive companies? Prob not. #commschat
- about 15 hours ago @AllthingsIC always find out who’s going to be ‘on the team’ and whether they are drafting in ‘reinforcements’!#commschat
- about 15 hours ago For me, I have to be able to connect with the agency + talk to them on a personal level. Otherwise the professional side suffers #commschat
- about 15 hours ago @CommsChat opposite. Bring the costs down by using integrated agencies. The quality of work is less important than cost #commschat
- about 15 hours ago MT @adamrubins: now is not the time to specialise << agreed for clients with thinning budgets one briefing can save precious time #commschat
- about 15 hours ago Problem with specialistion in agencies, being asked to work for competing companies which is unethical and untenable #commschat
- about 15 hours ago @hassanmizra I agree – skills, mutual understanding and shared responsibility crucial #commschat
- about 15 hours ago @adamrubins @Hassanmirza but then what if you can’t deliver what you’ve claimed? Damages your reputation, surely? #commschat
about 15 hours ago @AllthingsIC Agreed, However, agency costs become issue on say weekly video work- may be cheaper in-house for IC. #commschat- about 15 hours ago @jenniwheller @AllthingsIC Suppose in an ideal world you’d use the agency to develop a particular style, then they can replicate #commschat
- about 15 hours ago Personality of people pitching is as important as quality of work. Frustrating to appoint agency & never see those faces again! #commschat
- about 15 hours ago @adamrubins even though generalists “that deliver 10 services tend to deliver 9 averagely”? might recession mean tighter focus #commschat
- about 15 hours ago @GemmaPhelan Hey back at ya lovely 🙂 And welcome back @hassanmirza #commschat
- about 15 hours ago @CatN101 I can relate! I get brought in by agencies so they can show specific skill set to match a client’s brief or for a pitch. #commschat
- about 15 hours ago @Hassanmirza I don’t think agencies have a choice. Claim it or lose out to someone else who claims it and can’t deliver! #commschat
- about 15 hours ago RT @adamrubins: in a global recession now is not the time to specialise #commschat
- about 15 hours ago @StephsBubble defo! For example don’t hire an SEO agency to do blogger outreach, better handled by those with the contacts #commschat
- about 15 hours ago @Hassanmirza @allthingsic from experience clients should look for skills, mutual understanding and shared responsibility #commschat
- about 15 hours ago RT @adamrubins: @CommsChat in a global recession now is not the time to specialise #commschat
- about 15 hours ago #commschat Hi I’m Adizah – I do content marketing and much more.
- about 15 hours ago @StephsBubble hi Steph, nice to meet u!#commschat
- about 15 hours ago @AllthingsIC @jenniwheller I’d hope to be working with an agency with a high level of skill #commschat
- about 15 hours ago Agreed >> RT @adamrubins: @CommsChatthe issue being that agencies that deliver 10 services tend to deliver 9 of them averagely #commschat
- about 15 hours ago Hey beautiful lady @StephsBubble #gagstersdo #commschat cc @Hassanmirza
- about 15 hours ago @CommsChat in a global recession now is not the time to specialise #commschat
- about 15 hours ago @CommsChat defining the specialisations within internal comms would be a good place to start #commschat
- about 15 hours ago #commschat sorry I’m late to the conversation!
- about 15 hours ago #commschat Hi, by the way 🙂 I’m Steph! Marketer and social media enthusiast 🙂
- about 15 hours ago @AllthingsIC could that be as one (generalising, you may have always been senior) becomes more senior, one gets more approaches? #commschat
- about 15 hours ago @AllthingsIC What skills do you look for in an agency? #commschat
- about 15 hours ago @Hassanmirza @GemmaPhelan geeks are fab! It looks like I am now! #commschat
- about 15 hours ago #commschat when it comes to selecting an integrated or specialist agency, I think it depends on your needs as a client vs their expertise 🙂
- about 15 hours ago @jenniwheller yes agreed and integrated agency team helps companies where there are lots of clients briefing different projects #commschat
- about 16 hours ago Especially as “all marketing is communication, but not all communication is marketing,” @allthingsic. Esp. in#internalcomms #commschat
- about 16 hours ago Current experience with public sector client is work has gone in-house but interims (like me) being used to see it through #commschat
- about 16 hours ago T2 With internal and external communications converging, is there room for greater specialisation in agencies now/in the future? #commschat
- about 16 hours ago actually as we’re talking about specialisation, this is the perfect time to move to topic 2 #commschat
- about 16 hours ago Late to #commschat tonight – apologies. I’m Rachel tweeting on behalf of PR agency Maxim. Do mute the hashtag if you’re not interested.
- about 16 hours ago Hi everyone *roars in late* #commschat
- about 16 hours ago RT @steve_murg: Plus the positives of using just one agency means you can develop a high level of consistency#commschat
- about 16 hours ago Hi Jenni, agreed RT @jenniwheller:@steve_murg not always, the consistency depends on the skill of the agency #commschat
- about 16 hours ago #commschat in my experience, the number of agency approaches to in-house teams has increased over past 2-3 years
- about 16 hours ago @steve_murg not always, the consistency depends on the skill of the agency #commschat
- about 16 hours ago @Adizah_Tejani @GemmaPhelan haha, we are such geeks. Adizah are you joining #commschat tonight?
- about 16 hours ago as client uses an agency for a new skillset, they bring in an expert, offer that to more clients = become less specialist #commschat
- about 16 hours ago does integration always come with enlargement? #commschat
- about 16 hours ago Plus the positives of using just one agency means you can develop a high level of consistency #commschat
- about 16 hours ago @adamrubins Be careful when selecting an agency that claims ‘integrated’ approach. Sometimes that’s just talk to get more sales #commschat
- about 16 hours ago #commschat as budgets have decreased, I’ve looked for agencies who can offer me more than one skill/channel
- about 16 hours ago #commschat also more collaborations smaller agencies with specialisms creating networks of expertise
- about 16 hours ago Single agency certainly only works when they draw on deeper specialist experience on their team #commschat
- about 16 hours ago @CommsChat I am now agency side but I’ve experienced it from both sides #commschat
- about 16 hours ago RT @adamrubins: the issue being that agencies that deliver 10 services tend to deliver 9 of them averagely#commschat
- about 16 hours ago @adamrubins @CatN101 @Hassanmirza@steve_murg evenin’g all. are you dealing with a smaller list of agencies? #commschat
- about 16 hours ago I’d say I’m probably dealing with more agencies who offer skills which mean I only need to use them, the integrated approach #commschat
- about 16 hours ago @CommsChat @sheila_parry the issue being that agencies that deliver 10 services tend to deliver 9 of them averagely #commschat
- about 16 hours ago @allthingsic and an excellent blog you write, too. I’ll be interested to see your (in-house) take on this topic.#internalcomms #commschat
- about 16 hours ago RT @Sheila_Parry: That’s what we are hearing from our clients. They certainly want a joined-up approach from their agency(ies). #commschat
- about 16 hours ago @CommsChat @sheila_parry the thinking being why work with 10 specialists when you can work with 1 integrated agency #commschat
- about 16 hours ago @CommsChat @sheila_parry in todays world of Procurement and belt tightening clients look for an integrated approach #commschat
- about 16 hours ago Evening all. Joining #commschat for the first time in a while
- about 16 hours ago @GemmaPhelan sweetie pie. thank you for the warm welcome. Let’s get on that #commschat bad boy. I’m raring to go
- about 16 hours ago A little bit late but here and ready to#commschat
- about 16 hours ago Hey @Sheila_Parry good to meet you#commschat
- about 16 hours ago @JHDavidsonPR @mynewsdesk_uk@AllthingsIC @GemmaPhelan welcome all. are you all dealing with less agencies or more? #commschat
- about 16 hours ago Hi all, Gemma Phelan from @_digitalbinx_look forward to chatting #commschat
- about 16 hours ago @Sheila_Parry welcome. lets kick this off by taking a clients appriach – is convergence in their interest?#commschat
- about 16 hours ago Hi Sheila @sheila_parry hope you’re well, thanks for hosting tonight. #commschat
- about 16 hours ago Evening all. Adam here, tweeting from behind the red square. Convergence is king. Or something. #commschat
- about 16 hours ago Evening all, I’m Rachel Miller, in-house Internal Comms pro & social media strategist. My IC blog:http://t.co/siblXEmm #commschat
- about 16 hours ago the main topic is convergence in comms – how can agencies pool resources, knowledge&skills to help businesses realise potential. #commschat
- about 16 hours ago Hi Everyone joining tonight’s #commschat
- about 16 hours ago RT @CommsChat: its 8pm, welcome to CommsChat. is all about convergence in comms – the topics are up at http://t.co/Wv5qYF99 #commschat
- about 16 hours ago she recently oversaw the merger of two agencies to create an organisation that aims to cover all of a business’ comms needs #commschat
- about 16 hours ago Evening everyone, looking forward to another#commschat especially T4
- about 16 hours ago Baby is in bed, wifi is fixed and I’m logging on to CommsChat for the next hour. Info here: http://t.co/pYiAqqzV#commschat
- about 16 hours ago with us tonight is @sheila_parry #commschat
- about 16 hours ago please feel free to join in as and when but a quick tweet saying who you are is always polite. #commschat
- about 16 hours ago its 8pm, welcome to tonight’s CommsChat. is all about convergence in comms – the topics are up athttp://t.co/aENNBaVb #commschat
about 16 hours ago RT @CommsChat: Put the kettle on, the cat out, the baby to bed and power up your laptops. CommsChat starts in ten minutes. #commschat- about 16 hours ago tonight’s commschat is all about convergence in comms – head here for the topics http://t.co/aENNBaVb starts in 7 mins #commschat
- about 16 hours ago Put the kettle on, the cat out, the baby to bed and power up your laptops. CommsChat starts in ten minutes.#commschat
about 16 hours ago RT @AllthingsIC: Recommended hashtags to explore + save: #internalcomms #commschat #PR #Comms#ConnectingHR #CiprSM #corpcomms #socialmedia#connectchat #esn- about 17 hours ago those are our topics for tonights CommsChat. See you all at 8 #commschat
- about 17 hours ago T5 • Is social a tool used by existing collaborators, or does it create collaborators, and change the way we work #commschat
- about 17 hours ago T4 • How far have businesses come in understanding how much they can control a message on social?#commschat
- about 17 hours ago T3 • Conversely, can one agency really do it all?#commschat
- about 17 hours ago T2 •With internal and external communications converging, is there room for specialisation in agencies now/in the future? #commschat
- about 17 hours ago T1 main topic is convergence in comms – how can agencies pool resources, knowledge&skills to help businesses realise potential. #commschat
- about 17 hours ago got everything in tonights CommsChat. agency talk, client talk, social talk. see you all at 8 Topics going up next.#commschat
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