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October 16, 2012 Transcript of #commschat on convergence in communications

Last night, Sheila Parry from theblueballroom discussed how agencies can pool their resources to provide better services for clients. Theblueballroom recently merged with thebluedoor to offer more fully integrated communications services.

Some interesting tweets from last night are below:

@Sheila_Parry Single agency certainly only works when they draw on deeper specialist experience on their team

@AllthingsIC as budgets have decreased, I’ve looked for agencies who can offer me more than one skill/channel

@AllthingsIC Personality of people pitching is as important as quality of work. Frustrating to appoint agency & never see those faces again!

@Steve_Murg For me, I have to be able to connect with the agency + talk to them on a personal level. Otherwise the professional side suffers

@JenniWheller Some things agencies are great for, others need to be in-house to develop robust business knowledge and stakeholder relationships

@AdamRubins there are plenty of agencies who sell the dream leaving their client to live the nightmare

And the full transcript is below:



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