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February 5, 2015 Transcript of #CommsChat on content marketing

This week the subject of content marketing stirred debate, the main dividing question was whether content marketing was inherently social. Here are some of the highlights:

  •  The opportunity to engage with the content is what is crucial – sharing is one way to achieve it!
  •  because allows for sharing and that is historically the value in storytelling
  •  Sharing is a key factor in the potential success of content. Sharing will give it added longevity & validity!
  •  Digital allows storytelling in various forms: visual, audiovisual, animated etc it’s great for reaching various audiences!
  •  never underestimate the value of email marketing for content marketing campaigns – email addresses are like gold dust!
  •  Nothing guaranteed in this world. Even loyalty short lived with brands. Need look beyond clicks and likes

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