Amanda Coleman @TimElliottUK @CommsChat agree, has to be something that is really honest #commschat
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January 13, 2015 Transcript of #CommsChat on brand ambassadors
This week we spoke about the brand ambassador and its power to either propel a company to dizzying heights, or to cause it to plummet through scandal or a poor fit with company culture. Here are some of the #commschat highlights:
- @NafisaNathani Brand ambassadors need to embody brand values totally. Needs to be authentic and real. Everyone can see through a pay cheque!
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@TransformEvents brand ambassadors can help sell/raise awareness. Best examples when brand values align/there’s a good fit to product
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@adamrubins they have to look for commonalities between brand values, audience and KPI’s
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@ncardwell I think Brands have to be self-aware enough to understand themselves & then identify ambassadors who reflect that
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@NafisaNathani In my eyes a brand ambassador should be one for life! They still use/represent the brand no matter what
Read the rest of the conversation here:
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@BridgetAherne @MontseCano agree. It is real and not fabricated in today’s artifical society #commschat
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@ncardwell Does social media make that identification easier? Or is that only true of certain demographics? #commschat
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.@CommsChat @NafisaNathani Definately, you can monitor what content most interests/engages them. And you could *even* ask them #commschat
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@CommsChat I think they should be genuine advocates where possible unlike the Peter Andre Iceland relationship #commschat
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T2 (Cont) Sometimes seems brands can choose who they would like to be reflective of their brand not who actually is #commschat
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@MontseCano I find those who’ve lived an issue can be good advocates & powerful in helping build networks / spread the word #commschat
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T2: I think Brands have to be self-aware enough to understand themselves & then identify ambassadors who reflect that #commschat
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Interesting catching up with #commschat
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@NikkiGirvan @NafisaNathani I think research is key here, as ever! #commschat
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We live in a world where there is no such divide between consumer/corporate brand. Ambassadors need embody product inside out #commschat
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.@NafisaNathani And make decisions based on what they *think* their audience want, not research and evidence #commschat
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What steps should a company take to make sure a brand ambassador is that ‘genuine’ fit? #commschat
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@CommsChat they have to look for commonalities between brand values, audience and KPI’s #commschat
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@ncardwell Good evening Neil #commschat
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Little late but pleased to be joining #commschat on Brand Ambassadors
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T2: How can companies ensure brand ambassadors suit the consumer AND the corporate brand? #commschat
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@NikkiGirvan Agree there is literally no point.Too many consumer brands default on brand ambassadors/celebrities to flog products #commschat
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@NikkiGirvan @NafisaNathani Could social media be useful for finding out who audience’s admire/ relate too #commschat
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@CommsChat T1 … Brand awareness creates sales so probably both #commschat
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@CommsChat @BridgetAherne Probably, people who live in a specific area, if we talk local Gov or those who’ve received an award. #commschat
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@CommsChat not just public perception but actual behaviour – there needs to be a REAL link between celebrity and brand #commschat
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@CommsChat yes. Ambassadors support with issues / education. Eg @amandacomms‘s team do great work with @Rowetta on domestic abuse #commschat
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.@NafisaNathani I agree. It’s also important to fully understand your target audience. Get it wrong & it’s money down the drain #commschat
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@GoooRooo Hi Sarah #commschat
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And late to the party tonight but joining #CommsChat – hi folks 🙂
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@NafisaNathani presumably finding out what the publics perception of the celebrity is beforehand is important for tht brand fit? #commschat
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@CommsChat brand ambassadors can help sell/raise awareness. Best examples when brand values align/there’s a good fit to product #commschat
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@BridgetAherne interesting, what ambassadors are the public sector likely to use? athletes in health campaigns seem popular #commschat
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@CommsChat good … Well glass to be joining you 🙁 #commschat
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Brand ambassadors need to embody brand values totally. Needs to be authentic and real. Everyone can see through a pay cheque! #commschat
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Topic one again… T1: Do brand ambassadors help to sell a product or raise brand awareness? How? #brand #commschat
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@TimElliottUK @CommsChat We’ve had a holiday break, fresh and ready for 2015! #commschat
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Brand ambassadors are a small part in the public sector but our work to educate, protect & change behaviours goes much deeper #commschat
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@CommsChat of course, both. In built audience to drive awareness, affinity and sales. Validates brand as well #commschat
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@NafisaNathani @CommsChat you’re with Emily tonight! #commschat
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@CommsChat thank you … Did I miss much?:) #commschat
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@CommsChat who is online Emily or Britt? #commschat
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@NafisaNathani Hi Nafisa! #commschat
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Our first topic of the hour: T1: Do brand ambassadors help to sell a product or raise brand awareness? How? #brand #commschat
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I’m back – ready to chat! #commschat
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@CommsChat Why it reminds me of the campaigns with Beckham on them? #commschat
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For all newcomers and the forgetful among us, remember to use that #commschat hashtag!
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@TimElliottUK Welcome back Tim 🙂 #commschat
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Evening #commschat been a while since I made it … Great subject Brand ambassadors 😉
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Tonight’s #commschat is inspired by THIS pr-savvy @CalvinKlein campaign starring #JustinBieber himself.
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Tonight @CommsChat discusses brand ambassadors. Use the tag #commschat to join in. Going to be a good one.
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#commschat: looks at all aspects relating to communications, When: Mondays, 8:00pm UK. #tweetchatshappeningnow
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Tonight you’re being hosted by Emily, good evening all! #commschat
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Welcome back commschatters. We’re looking forward to hearing your opinions on brand ambassadors #CommsChat
Nafisa Nathani 
CommsChat 
Nikki Girvan 
Tim Elliott 
Neil Cardwell 
Bridget Aherne 
Emily J Andrews 
Adam 
Montse Cano 
Sarah Stimson 
Transform 
Gnosis Media Group See what others are talking about "Brittany Golob"
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