Europe's most popular communications, PR
and media conversation
This week's chat
- #CommsChat on how brands are responding to the pandemic
- Daily #CommsChat to keep communications flowing
- #CommsChat on internal comms during the Covid-19 crisis
- #CommsChat on employees as the gatekeepers to brand reputation
- #CommsChat on the use of video in internal communications
Latest CommsBlog
- Why internal comms has a role to play in building positive employee experience
- Mailrooms, the forgotten facility?
- Digital dieting: getting the right balance of tech in our lives
- The impact of GDPR on the PR industry
- Crisis comms, definition and best practice
Tags
- #Comms
- #CommsChat
- agencies
- Awards
- B2B
- brand
- branding
- brands
- CIPR
- communications
- community management
- Content
- crisis
- Crisis Comms
- csr
- customer service
- Data
- Digital
- Diversity
- employee engagement
- engagement
- Events
- ic
- influencers
- Internal comms
- Marketing
- media
- media relations
- Mobile
- November
- October
- online comms
- PR
- PRCA
- qualifications
- reputation
- September
- Social Media
- strategy
- technology
- the future
- Transcript
- video
June 12, 2012 Transcript of #Commschat on blogger relations
Last night saw an animated #Commschat with Emily Leary, the comms consultant who was one of the original founders of #CommsChat. Emily’s presence caused much excitement among fellow tweeters, and her expertise shed light on the relatively new concept of blogger relations.
A large number of comms professionals and bloggers joined us in dissecting the vital form of communication.
The topics included:
- Blogger relations is a relatively new concept – what teething problems do you experience, and how does it compare to traditional PR?
- Do bloggers play second fiddle to ‘old media’ in the eyes of agencies?
- Are bloggers expected to work to the same ethical code that journalists are supposedly held to?
- Is there a need for a blogger code – like the unofficial ‘Blogging with Integrity’ commitment?
- How would you, as members of the comms industry, react to agencies asking bloggers to conceal a paid relationship?
- Would the bloggers here tonight like to share any experiences / pose any questions to the comms folk present?
Please find a selection of our top tweets from the evening below:
sabrinajohnson @HelenMoore Blogging is learning. We’re not journalists or trained at it. It’s important to watch us bloggers as we develop too. #CommsChat
may_belater @EmLeary It’s such a new industry. Good product can suffer from one popular bloggers bad experience, and vice versa #commschat
AdamFairclough @EmLeary PRs are putting way too high a price on blogger relations. Media relations always trumps bloggers. It always will. #commschat
Melaina25 @EmLeary think bloggers should be ethical yes. Disclosure & honesty is key #commschat
EmLeary I see PRs and SEOs taking very different approaches to blogger relations and much of the ethical issues arising with the latter #commschat
@CMRLee: @EmLeary #commschat Ethically and (I believe) legally, bloggers should disclose an interest. PR has no right to ask to conceal
Please find the full transcript of last night’s #Commschat here: CommsChat 11 June
See what others are talking about "Jan Leeks"
Comments
No comments yet.
Leave a comment