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June 12, 2012 Transcript of #Commschat on blogger relations
Last night saw an animated #Commschat with Emily Leary, the comms consultant who was one of the original founders of #CommsChat. Emily’s presence caused much excitement among fellow tweeters, and her expertise shed light on the relatively new concept of blogger relations.
A large number of comms professionals and bloggers joined us in dissecting the vital form of communication.
The topics included:
- Blogger relations is a relatively new concept – what teething problems do you experience, and how does it compare to traditional PR?
- Do bloggers play second fiddle to ‘old media’ in the eyes of agencies?
- Are bloggers expected to work to the same ethical code that journalists are supposedly held to?
- Is there a need for a blogger code – like the unofficial ‘Blogging with Integrity’ commitment?
- How would you, as members of the comms industry, react to agencies asking bloggers to conceal a paid relationship?
- Would the bloggers here tonight like to share any experiences / pose any questions to the comms folk present?
Please find a selection of our top tweets from the evening below:
sabrinajohnson @HelenMoore Blogging is learning. We’re not journalists or trained at it. It’s important to watch us bloggers as we develop too. #CommsChat
may_belater @EmLeary It’s such a new industry. Good product can suffer from one popular bloggers bad experience, and vice versa #commschat
AdamFairclough @EmLeary PRs are putting way too high a price on blogger relations. Media relations always trumps bloggers. It always will. #commschat
Melaina25 @EmLeary think bloggers should be ethical yes. Disclosure & honesty is key #commschat
EmLeary I see PRs and SEOs taking very different approaches to blogger relations and much of the ethical issues arising with the latter #commschat
@CMRLee: @EmLeary #commschat Ethically and (I believe) legally, bloggers should disclose an interest. PR has no right to ask to conceal
Please find the full transcript of last night’s #Commschat here: CommsChat 11 June
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