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September 30, 2014 Transcript of #CommsChat on annual reporting
Last week’s #CommsChat discussed the ever-evolving world of corporate reporting. Some interesting points were brought up regarding annual reports and stakeholder relations. Our guest, Thomas Rosenmayer, founder of @nexxar shared insights and expertise. See the highlights below:
- @ThomasRos Strategic report aimed for cutting clutter but in fact turned out to be adding to it
- @ThomasRos Lot of companies simply added another section to their report or regrouped existing. But they did not change approach
- @PamelaWelsh the stories set the report in context. They allow ppl to better understand the numbers/analytical info and its impact
- @Hambletonl Surprised video hasn’t come up – nothing like capturing a nervous twitch, frown, smile on camera to bring msgs alive
- @fiona_mca no one better to demonstrate the impact we make than our service users – let them tell the story
Don’t miss the full chat transcript, there’s some fantastic links and case studies in there:
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#commschat @NOW_project impact card uses #SROI & infographics as supplementary snapshot of annual report: http://www.nowproject.co.uk/sites/default/files/IMPACT_CARD_INFOGRAPHIC.pdf …
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Thanks @ThomasRos for joining us and thanks to all tweeters for your brilliant insights #commschat
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That’s all for #commschat tonight. Be sure to book your tix to see @ThomasRos and others speak on Thurs http://www.communicatemagazine.co.uk/conferences/174-evolution-of-the-annual-report … @Comms_Events
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RT @CommsChat: Just a few min left on #commschat. What would you most like to see change in annual reporting?
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Annual reports will stay first point of reference, but digital concept needs to change #commschat
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@sarahrroberts: @CommsChat @ThomasRos doesn’t necessarily = standards. Particularly if it’s a tick box exercise for some. #commschat
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@amandacomms @CommsChat very true! Lot of companies don’t see the benefit and/or do not want to present figures #commschat
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It’s been a great #commschat. Thanks everyone! 🙂
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@CommsChat shame that a lot don’t produce AR if they don’t have to – it has its place #commschat
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.@ThomasRos That’s a good point. There are regulations, but does that = standards? What can be done to make it so? #commschat
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@CommsChat Regulators should just set minimum requirements and let market forces do the rest #commschat
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Ahh almost missed #commschat 10 minutes to spare!
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@CommsChat standards need to be monitored – currently most regulations are not checked #commschat
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Just 12 minutes left in #commschat. Share your thoughts on annual reporting before 9pm
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Nowadays users are less reading and more scanning, therefore orientation is a vital need in digital reporting! #commschat
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T5: How are the audiences for annual reports changing and what has been the response? #commschat
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@amandacomms @CommsChat Really enjoyed this – thanks for sharing #commschat
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@commsbird @MontseCano #CommsChat @amandacomms we produce hard cover from our cms but focus on messenging moves online, best fitting 4 web
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@commsbird you are right! Its the starting point that needs to change NOW. We need to shape message for where readers are #commschat
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@commsbird @MontseCano @CommsChat do but very limited print #commschat
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How can you cater for audiences in different regions? Do people want different media in different places? #commschat
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@MontseCano @CommsChat So you have printable versions aswell @amandacomms? Think that’s great. Diff versions for diff audiences #commschat
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@ThomasRos @commsbird @amandacomms @thatsmeemily Yes, I’d object it’s different languages we use in both digital and print #commschat
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@MontseCano @commsbird @amandacomms @thatsmeemily #CommsChat agree! its easy to put together print from cms source
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@ThomasRos Need to move with the times &make messages shareable to wider audience. But we mustn’t ignore digitally excluded #commschat
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@CommsChat time is so precious that I think it’s vital to already have a considered solution to discuss / review #commschat
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@commsbird @amandacomms @MontseCano @thatsmeemily html is the most accessible. We build app & pdf from cms #commschat http://blog.nexxar.com/recap-nexxars-online-first-webinar/ …
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RT @niz_83: tech already moved so far that you can get an app like experience from a responsive site, does depend on objective #commschat
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T4: What other types of media can be integrated into reports? What changes will be the disrupters in IR? #commschat
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@PamelaWelsh thanks for that 🙂 #commschat
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@ThomasRos @CommsChat I think there are loads of ideas floating around, but not so much expertise in content. Things are changing #commschat
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@commsbird @MontseCano @CommsChat absolutely accessibility is a key issue and officers able to take to meetings as well #commschat
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My half-hourly reminder to use the #commschat tag to take part in the conversation
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@CommsChat @Hambletonl if anyone is interested here is the link to video https://www.youtube.com/watch?v=EA8oA8lFYFI … #commschat
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Has anyone tried @digifi_it to put reports together creatively? #commschat
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Are leaders amenable to participating in annual reports? Should they provide more direction than they currently are? #commschat
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@commsbird @amandacomms @thatsmeemily @CommsChat Well done imho. I don’t see why print should be excluded if useful. #commschat
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@amandacomms @MontseCano @thatsmeemily @CommsChat I have concerns about accessibility tho’ so we’ll plan well so not to exclude #commschat
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@Hambletonl @amandacomms agree! management involvement bring authenticity to corporate reporting #commschat
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@ThomasRos Absolutely. Thanks for the info. Good material. #commschat
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@niz_83 @CommsChat @amandacomms very true! And all users are active readers! thats different from annual report mailing lists #commschat
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@amandacomms @MontseCano @thatsmeemily @CommsChat So timely! We’re moving in this direction for our annual report & business plan #commschat
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I produced a film that showcased the people stories behind the numbers at a big corporate. Went down a treat #commschat
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@commsbird @amandacomms @thatsmeemily @CommsChat Yep. Us too! Big trend these days! #commschat
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@amandacomms we used some of your ideas as inspiration for ours 😉 #commschat
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.@Hambletonl @amandacomms Exactly! That’s becoming more apparent in reporting as chairmen’s msgs, etc become more human #commschat
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Annual reports will stay first point of reference, but digital concept needs to change #commschat start online first http://blog.nexxar.com/recap-nexxars-online-first-webinar …
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@ThomasRos I think it’s also that the line btw comms and marketing is blury for them, and not digital. #commschat
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@amandacomms @CommsChat Great thing to do – use real characters in an organisation to tell a story and talk from the heart #commschat
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@CommsChat @amandacomms always found that the stats behind the online help to shape the future iterations #commschat
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@MontseCano but PDF download is wrong answer to increased appetite for digital, see findings of worldbank http://www.washingtonpost.com/blogs/wonkblog/wp/2014/05/08/the-solutions-to-all-our-problems-may-be-buried-in-pdfs-that-nobody-reads/ … #commschat
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@thatsmeemily @CommsChat no one better to demonstrate the impact we make than our service users – let them tell the story. #commschat
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T3: To what extent should business leaders be involved in corporate reporting? #commschat
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@amandacomms @CommsChat Wow. Things are moving on… 🙂 I now contract in a LA, and it’s moving in the right direction too. #commschat
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.@amandacomms @Hambletonl did you? That sounds like it’d be esp. interesting from a police force! #commschat
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@CommsChat @Hambletonl we used frontline staff to talk about the key issues when we did video AR #commschat
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@MontseCano @thatsmeemily @CommsChat aim to with help of digital colleagues #luckyboss #commschat
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biggest advantage of app is that report is useable offline, other than that I prefer responsive, its also a marketing question #CommsChat
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.@Hambletonl video has been used well for leaders’ msgs. Do we think it will extend to use of video to show internal culture too? #commschat
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@amandacomms @thatsmeemily @CommsChat That’s a luxury that I rarely have had. Do they do SEO for video too? #commschat
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@CommsChat Surprised video hasn’t come up – nothing like capturing a nervous twitch, frown, smile on camera to bring msgs alive #commschat
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@ThomasRos I am having trouble to persuade Comms and others not to use pdf. #commschat
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@MontseCano @CommsChat public sector – law enforcement 🙂 #commschat
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collaborative nature of web is also more efficient for content creation better, cheaper, quicker and safer http://blog.nexxar.com/recap-nexxars-online-first-webinar/ … #commschat
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Where do you stand on the app vs responsive debate? Are annual reporting apps effective? Unnecessary? #commschat
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@CommsChat the stories set the report in context. They allow ppl to better understand the numbers/analytical info and its impact #commschat
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@amandacomms @CommsChat That’s good. What industry sector? Yes, I love video, but it’s time-consuming, like anything online! #commschat
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@thatsmeemily @MontseCano @CommsChat lucky to have photo and video skills on the team so no cost but lots of time #commschat
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put efforts where the users are: shape content for digital needs http://www.nexxar.com/webinar/ #commschat
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@amandacomms @MontseCano @CommsChat requires a whole new set of skills as well I imagine, did you outsource the video production? #commschat
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@MontseCano #CommsChat yes the traditional process works print first, but that way we will always stay at a PDF for online
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@MontseCano @CommsChat I know but seemed to work. Have also done video – good but huge amount of work #commschat
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biggest challenge is the mind set of makers. Online needs different concepts: what is intended for web needs to be designed 4 web #commschat
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@ThomasRos @CommsChat The same goes for design. Big challenge ahead #commschat
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@amandacomms @CommsChat Interesting. It’s usually been the other way round when it comes to corporate reports. #commschat
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.@PamelaWelsh What kind of reception did you see from that shift? #commschat
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Evening all, #commschat interesting subject tonight on annual reporting. Something which has a significant impact on our clients @CommsChat
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@CommsChat we’ve focused on storytelling this year. Council tenants stigmatised in media, we’ve told the untold story #commschat
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@fiona_mca @CommsChat Interesting, why the shift? #commschat
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@ThomasRos @CommsChat Yes, it’s been happening, but niches slow to react. #Commschat
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T2: What role should national government, the EU or UN play in corporate reporting? #commschat
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@CommsChat from governance reporting to a key piece of comms that demonstrates impact, especially within #ThirdSector #commschat
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I think online reports can be easier to navigate as well #CommsChat
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.@amandacomms I could see that as appealing for web audience, + for non-investors to get an idea of biz w/o reading full report #commschat
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@CommsChat included top line stats for key areas of interest. More detail available on website if people want it – signpost #commschat
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RT @fiona_mca: Youth charity @YoungScot trying a 48 ideas hack with young people for our annual report http://bit.ly/1oi5v70 #commschat
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.@amandacomms Wow, so just the infographic? How detailed was it? #commschat
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@CommsChat yes, the stats are clear on that. Its a clear trend connected to global preferences 4 web over printed on all content #commschat
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@CommsChat last one we did as an infographic – got the most feedback. No print. Significant savings #commschat
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What have others found? Have you already shifted away from print? In the process of doing so? What challenges have there been? #commschat
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Unhealthy development for printed ARs: increased size and less readers – printing is inefficient – online is more flexible #commschat
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.@ThomasRos That seems promising, no? Shows that reporting is moving online? #commschat
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another long-term developement: print runs came down significantly: -30% in the last 5 years http://blog.nexxar.com/studie-trends-in-der-unternehmensberichterstattung/ … #commschat
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@CommsChat I thing companies are overwhelmed and swamped in regulatory content requirements. very good for consulting agencies #commschat
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.@MontseCano @MailChimp Good timing then! What have you found so far? #commschat
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@Communicatemag This is so timely. We’re looking to publish online a big report, and we’re looking at @MailChimp and others #commschat
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#CommsChat on the Evolution of the Annual Report is now taking place via the #commschat tag
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Is that a resistance to regulation or just bc corporate reporting has typically changed slowly? #commschat
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Lot of companies simply added another section to their report or regrouped existing. But they did not change approach #commschat
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Current content overload swamps both: users and makers #commschat
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.@ThomasRos In what way? #commschat
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Strategic report aimed for cutting clutter but in fact turned out to be adding to it #commschat
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One of the key ways has been new regulation that has changed what companies must report. What were some of those ways? #commschat
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Reporting content exploded due to regulatory requirements #commschat
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looking forward to a good #commschat
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Dropping in on #commschat. All things annual reporting…. #comms
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Our first topic is: How has annual reporting changed over the last two years? Why? #commschat
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First though, please remember to use the #commschat tag when posting. And please share your thoughts and questions
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RT @CommsChat: Tonight #commschat will discuss all things annual reporting with special guest (and speaker on Thurs) @ThomasRos from @nexxar
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Hi everybody! Looking forward to a good discussion tonight #commschat
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We’ll talk about those issues and more over the next hour. #commschat
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It’s no secret that annual reporting is changing, though companies are still trying to change with regulation, the times, etc. #commschat
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#commschat: looks at all aspects relating to communications, When: Mondays, 8:00pm UK. #tweetchatshappeningnow
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Tonight, #commschat will discuss all things annual reporting with special guest (and speaker on Thurs.) @ThomasRos from @nexxar
Gráinne Brinkley 
CommsChat 
Thomas Rosenmayr 
Sarah R Roberts 
Montse Cano 
Amanda Coleman 
Lorraine Hambleton 
Comms Bird 
Niall 
Alive With Ideas 
Pamela Welsh 
Fiona McAuliffe 
Emily J Andrews 
Communicate magazine 
nexxar 
Peter Barrett 
Phil Spray 
Gnosis Media Group See what others are talking about "Brittany Golob"
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