#CommsChat on content marketing in 2015

This week we will be talking about the changing role of content marketing. Digital provides businesses with the opportunity to deliver what users want in a way that was never previously possible. Targeted and tailored user experiences are a mutually beneficial phenomenon, and are something that more and more organisations are beginning to embrace.

Topics include:

• Is digital an effective platform for marketing strategies that incorporate storytelling? Why?
• Other than social media, what platforms can you use for content marketing?
• How would you use content marketing in b2b? How about b2c?
• How does content marketing benefit the web user?
• Who is responsible for content marketing within an organisation? Why?
• What are the metrics for measuring success?

Join us! We tweet from @CommsChat and #CommsChat takes place from 8-9pm UK time – for worldwide times, go here. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will go up on Tuesday morning.

We’d love to hear your suggestions for future topics for #CommsChat – get in touch with Brittany by email or Twitter if you have any ideas.