January 13, 2015 Transcript of #CommsChat on brand ambassadors
This week we spoke about the brand ambassador and its power to either propel a company to dizzying heights, or to cause it to plummet through scandal or a poor fit with company culture. Here are some of the #commschat highlights: @NafisaNathani Brand ambassadors need to embody brand values totally. Needs to be authentic and real. Everyone can […]
August 28, 2014 #CommsChat on social media and crisis management
Inspired by Gregg’s recent expert handling of an internet-related crisis, we think about the threats and the possibilities of managing brand reputation in the digital age. Next week’s #CommsChat will focus on the role of social media platforms during crisis management. We have some guests TBA, but if you want to be a guest, let […]
July 4, 2014 #CommsChat on World Cup real-time marketing
With the 2014 World Cup nearing its final stages, we’re thought it would be fun to discuss the communications and marketing activity surrounding the event. Brands have upped their game when it comes to real-time marketing and the World Cup has seen some fun, interesting and strategic work. We’ll be joined by online advertising technology […]
June 2, 2014 #Commschat on the PRCA DARE awards
This week on #CommsChat, we’ll be chatting about last week’s PRCA DARE Awards, Scotland and Northern Ireland. The awards celebrate the work of regional PR practitioners and will continue across the UK over the next month. We’re delighted to be joined be the PRCA’s @MattCartmell and Clare Smith, from the Scottish Government PR Team, who won the ‘In-house team […]
May 20, 2014 Transcript of #CommsChat on networking
Last week on #CommsChat we spoke about the value of business relationships and shared networking tips. We agreed that quality, valuable relationships are far more important than a stack of business cards from acquaintances. @SFerika My best advice is genuinely listen to the people you connect with and think, “How can I help?” not just WIIFM […]
May 13, 2014 Transcript of #CommsChat on corporate engagement
Last week on #CommsChat Jackie Fast (@JackieFast) from Slingshot PR and the Communicate events team (@Comms_Events) joined us to speak about CSR, sponsorship and partnerships. We spoke about what makes a successful partnership, and pinpointed those sectors that perform best in CSR. @PamelaWelsh I think it’s about trust too – putting your money where your mouth […]
April 24, 2014 #CommsChat on #thebigyak
Last year, @TheICCrowd ran a phenomenally successful unconference for internal comms professionals on a sunny Saturday in June. #thebigyak drew together hordes of IC folk who discussed everything from video and gamification to engaging frontline employees to budgeting and strategy. This year, the programme is back with what is poised to be even bigger (yakkier) […]
April 3, 2014 #CommsChat on technology and fashion
For the past few years, the fashion industry has been on the forefront of technology and social media use. In the retail world, it is something of a trailblazer in the digital world. This week, we’ll be discussing how fashion and luxury brands use technology and what lessons other industries can draw from that. We’ll […]
March 4, 2014 Transcript of #CommsChat on awards and events social media content
In honour of award season drawing to a close (poor Leo), we ran a #CommsChat last week looking at how brands use events like awards shows, sporting events and other major public activity to generate buzz for themselves on social media. We discussed content and platform and the ways in which a brand can gain […]
February 24, 2014 #CommsChat on tech buyouts
You’d have to be living under a rock to have missed the massive $19bn deal – equivalent to the GDP of Afghanistan – between Facebook and WhatsApp last week. This is just the most recent in a spate of high-profile buy-outs affecting Facebook, Twitter, Tumblr, Yahoo and nearly every other household name in social media. […]
