rebrand
October 5, 2015 #CommsChat on product vs. brand
This week on #CommsChat we’re going to look at the ways that the changing environment and role of business affects brand development. Whether it’s Google’s launch of Alphabet or Logitech’s decision to lose its ‘tech’, brands are constantly having to evolve to reflect their changing product and service offering. Here are some of the topics […]
September 12, 2013 #CommsChat on branding and financial services
This week, we’ll be joined by @industry_brand from Industry and Duncan from Living Group (@livinggroup) to chat about the implications of the Lloyds/TSB split on brand, customer relations and the future of financial services. This should be a great opportunity to discuss a specific branding case study and a multifaceted, complex sector, a #CommsChat not […]
March 26, 2013 Transcript of #CommsChat on charities and rebrands
Last week, we had a fantastic lineup of guests on #CommsChat, including: Jan Peters, MD of USP Creative, who oversaw the rebrand of Alder Hey Children’s Charity; Mark Scott, head of brand at The Donkey Sanctuary and Paul Middlebrook, MD of The Allotment. For more info on the rebrands, read about Oli the Oliphant and […]
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March 22, 2013 #CommsChat on third sector rebrands
Last week Communicate magazine’s Transform Awards celebrated the best in European rebranding. One of the programme’s strongest categories was the charity and non-profit sector. #CommsChat asked some of the winning organisations to be guests on Monday’s chat. The Alder Hey Children’s Charity’s (@alderheycharity) bronze award-winning rebrand was carried out by USP Creative (@USPCreative), who will both […]
February 8, 2013 #CommsChat on Transform Awards
Last week, Communicate announced the shortlist for its fourth annual Transform Awards. With over 50 companies shortlisted in 27 categories, the Awards are slated to be the biggest celebration of European rebranding, repositioning and brand transformation. The Awards will be held on 19 March at the Brewery in London. But before that, this week’s #CommsChat, […]
