PRSA
March 12, 2012 A definitive answer? #CommsChat with Arthur Yann, Francis Ingham and Jon White, on defining PR
For tonight’s #CommsChat, we’re going to take a look at the new definition of PR that the PRSA decided on after a four-month campaign that saw submissions from PR professionals across the world. The new definition put forth by the PRSA is: “Public relations is a strategic communication process that builds mutually beneficial relationships between […]
