online comms
August 8, 2014 #CommsChat on email intelligence
This week’s #CommsChat will look at email intelligence, phishing, blacklisting and email marketing with Tom Sather, senior research director at consumer intelligence and brand protection company, Return Path (@returnpath). What are the common pitfalls that you see that reduce the effectiveness of email marketing campaigns? What correlation do you see between deliverability and ROI (give […]
June 2, 2014 #Commschat on the PRCA DARE awards
This week on #CommsChat, we’ll be chatting about last week’s PRCA DARE Awards, Scotland and Northern Ireland. The awards celebrate the work of regional PR practitioners and will continue across the UK over the next month. We’re delighted to be joined be the PRCA’s @MattCartmell and Clare Smith, from the Scottish Government PR Team, who won the ‘In-house team […]
May 20, 2014 Transcript of #CommsChat on networking
Last week on #CommsChat we spoke about the value of business relationships and shared networking tips. We agreed that quality, valuable relationships are far more important than a stack of business cards from acquaintances. @SFerika My best advice is genuinely listen to the people you connect with and think, “How can I help?” not just WIIFM […]
May 13, 2014 Transcript of #CommsChat on corporate engagement
Last week on #CommsChat Jackie Fast (@JackieFast) from Slingshot PR and the Communicate events team (@Comms_Events) joined us to speak about CSR, sponsorship and partnerships. We spoke about what makes a successful partnership, and pinpointed those sectors that perform best in CSR. @PamelaWelsh I think it’s about trust too – putting your money where your mouth […]
April 3, 2014 #CommsChat on technology and fashion
For the past few years, the fashion industry has been on the forefront of technology and social media use. In the retail world, it is something of a trailblazer in the digital world. This week, we’ll be discussing how fashion and luxury brands use technology and what lessons other industries can draw from that. We’ll […]
February 11, 2014 Transcript of #CommsChat on viral content
Last week’s #CommsChat on viral content with Lucia from (@IlexContent) went viral. (Okay, maybe not, but it was a great chat nonetheless.) Here are some interesting tweets: @IlexContent Getting your content out to as many people as possible gives you a better ROI – your content is working harder @Nicksy200 suggest viral has to be 3 things […]
January 28, 2014 Transcript of #CommsChat on crowdsourcing
Last week on #CommsChat, we had an interesting debate on crowdsourcing. Some proposed its use solely for internal purposes, others lauded prominent PR campaigns that employed crowdsourcing. Whichever side you take, do take a look at some of the points made throughout the hour: @jgombita I think if the campaign is “ideas” issues-based (for example, corporate […]
November 12, 2013 Transcript of #CommsChat on #brandvandals
Last week, we featured the authors of the first book to have a hashtag as a title – Steve Earl and Stephen Waddington. The dynamic duo chatted about brand vandalism, crisis management and the abyss of complaints on social media. Some interesting tweets: @AllthingsIC A2) Great phrase – ‘caustic criticism’ – key is for brands to […]
November 8, 2013 #CommsChat on #brandvandals
This week it’s a #commschat/#brandvandals special as authors @wadds and @mynameisearl join our weekly discussion. We’ll talk about the book, social engagement and the difference between complaining and brand vandalism. Some topics include: Is the relationship between an organisation and its audience really a war? How bad can it get? Is social media mobilising the […]
October 29, 2013 Transcript of #CommsChat on social business
It was quite the hour last week on #CommsChat. We were joined by guest @jaycoopertweets from Bloom. In the midst of an impassioned discussion of social strategy and a look at some examples of consumer-facing social – like last week’s #AskBG initiative – MD of British Gas Business, Stephen Beynon, joined in as well. His […]
