Olympics
July 29, 2014 Transcript of #CommsChat on nation branding
This summer, the World Cup and Commonwealth Games highlighted some of the best and most questionable in both national and consumer branding. Last week on #CommsChat, we discussed the impact of global events on a nation’s brand. Here’s what contributors had to say: @Comms_Events Nation branding also encourages civic participation – almost like employee engagement […]
November 5, 2012 #CommsChat tonight: Internal communications for big events
Tonight on #CommsChat, we’ll be joined by Kerry O’Callaghan, vice-president Global Brand Communications at GlaxoSmithKline. Ahead of Kerry’s panel at Communicate magazine’s Learning from the legacy: Comms Lessons from the London 2012 Olympics, she’ll be discussing issues connected to internal communications strategies for major events – drawing, of course, on GSK’s recent successful sponsorship of the […]
August 20, 2012 Getting it wrong [and right?]
This week, on #CommsChat we’ll be considering the communications missteps of things like the Lyme Regis tourism campaign, Tesco/Asda branded water and the Department of Education’s decision to sell off school playing fields in a post-Olympics Britain. We’ll also discuss the good, the bad and the ugly of the communications industry in 2012. Did the Olympics set the bar too […]
August 14, 2012 Transcript of post-olympics #commschat 13 August: This is for everyone?
Last night’s #CommsChat was our first back from the Olympics. We covered brand sponsorship, the impact of the Socialympics and took a look at what is expected from social media in Rio 2016. We were joined by James Endersby from Opinium (@OpiniumResearch), Tony Burgess-Webb from Sociagility (@tbw1) and Wendy Hein from Birkbeck College (@HeinWendy) Here […]
August 13, 2012 Post-Olympics #CommsChat 13 August: This is for everyone?
Tonight, as the country collectively slumps following the past two weeks of sporting excitement and national enthusiasm, we’re taking a look at some of the most interesting research to have come out of the 30th Olympiad. We’ll be joined by James Endersby from Opinium (@OpiniumResearch), Tony Burgess-Webb from Sociagility (@tbw1), and Wendy Hein, Lecturer in […]
July 24, 2012 Transcript of #CommsChat on CommsCopyright with Steve Kuncewicz and Lilach Bullock
Last night on #CommsChat, we marked the launch of CommsCopyright with a session looking at copyright and IP issues. We were joined by experts Steve Kuncewicz and Lilach Bullock, who discussed topics ranging from copyright infringement to Olympic regulations. You can read a full transcript below, but here are some of the tweets that caught […]
December 7, 2011 Transcript of #CommsChat with Charlie Almond on Brands and London 2012
On Monday 5 December, #CommsChat looked at the London 2012 Olympic and Paralympic Games, with special guest Charlie Almond, a senior account director at Hill+Knowlton Strategies Sports Marketing and Sponsorship. The H+K Sports team works with global sports brands on their engagement and brand strategies and is busy gearing up for a very busy year […]
December 5, 2011 #CommsChat with Charlie Almond on brands and London 2012
On Monday 5 December, #CommsChat is looking forward to an event that seems set to dominate much of 2012 in the UK: the London 2012 Olympic and Paralympic Games. We’ll be joined by Charlie Almond, a senior account director at Hill+Knowlton Strategies Sports Marketing and Sponsorship.
