nation brand
July 29, 2014 Transcript of #CommsChat on nation branding
This summer, the World Cup and Commonwealth Games highlighted some of the best and most questionable in both national and consumer branding. Last week on #CommsChat, we discussed the impact of global events on a nation’s brand. Here’s what contributors had to say: @Comms_Events Nation branding also encourages civic participation – almost like employee engagement […]
July 24, 2014 #CommsChat on nation branding
The Commonwealth Games is up and running, bringing together the Commonwealth’s best athletes and bringing to light the best of the nations themselves. A lot of talk has surrounded Scotland as a national brand and what the Glasgow-based games will do for it in the run-up to the vote for independence. Yet what is the purpose of […]
