narrative
November 19, 2013 Transcript of #CommsChat with Waggener Edstrom
Last week, we were joined by the GM of Waggener Edstrom UK, Cairbre Sugrue. He shared his insights on content marketing, public relations and social media. Here are some tweets that stood out: @krismikulka4 I agree, I think it’s no longer ok to only push out messaging – customers want to be involved and to collaborate. […]
November 18, 2013 #CommsChat on content with Waggener Edstrom
This week, we’ll be joined by GM of Waggener Edstrom UK, Cairbre Sugrue (@WE_UK), who will chat about narrative, content and skills in PR. Take a look at the topics below. Why brands are no longer in control of their narrative? Content marketing: How’s it different from marketing? Does content marketing produce results? What are […]
August 6, 2013 Transcript of #CommsChat with Mark Borkowski
Last week on #CommsChat, we spoke with Mark Borkowski about publicity, PR stunts, politics and more. The lively discussion yielded a few gems of advice: @jenandersson1 Effective stunt should act as a ‘spike’ within an overall strategy. A catalyst to support a push towards a comms objective @AllthingsIC A3) Time and expectations have accelerated but critical to […]
