measurement
February 12, 2019 Transcript of #CommsChat on the measurement and ROI of internal comms
Getting the most out of a company’s internal culture requires effective communications and HR practices. Evaluating the success of that work can help companies to learn and develop new approaches to the internal culture, thus crafting a stronger business. But how can communicators do that? We were joined by Cyrus Gilbert-Rolfe, MD, EMEA from SocialChorus […]
October 21, 2015 Transcript of #CommsChat on IC and measurement
Last week we spoke about measurement, evaluation and internal communications with our very special guest Kevin Ruck from PR Academy. Here are some of the highlights. @Balderdash33 Measurement is absolutely the most important thing about IC, but infrastructure can hold us back from being able to measure #CommsChat @Anthony_North @CommsChat It’s a tricky balance to find qualitative data without alienating the […]
October 15, 2015 #CommsChat on IC and measurement
Next week, we’re joined by Kevin Ruck from PR Academy as we talk about measurement and evaluation with regards to internal communications. We’ll think about how to make metrics meaningful, going beyond outputs, such as clicks, to the outcomes that lead to higher levels of engagement. Here are some of the topics up for discussion: Is […]
June 30, 2015 Transcript of meeting KPIs in PR #CommsChat continued…
Alissia Knight @AlissiaK 16h16 hours ago @jargonpr @thatsmeemily @CommsChat #commschat you offer something of value that means they are led back by CTA – then trackable. View conversation0 retweets0 favorites Reply Retweet Favorite Follow More CommsChat @CommsChat 16h16 hours ago Feel free to keep chatting, otherwise, enjoy the rest of this beautiful evening #CommsChat 0 retweets0 favorites […]
June 30, 2015 Transcript of meeting KPIs in PR #CommsChat
This week, JargonPR (@jargonpr) helped us to explore the varied ways of measuring the effectiveness of PR campaigns. Discussion brought up a number of techniques ranging from the identification and meeting of the client’s particular aims and the proper use of KPIs. Highlights: @ncardwell Hi #commschat – T1) Internal as well as external measurements are important – campaigns can boost […]
June 23, 2015 #CommsChat on meeting KPIs in PR
Monday’s #CommsChat will feature @JargonPR addressing the topic ‘Meeting KPIs and demonstrating value in PR.’ We’ll have an in depth look at the value of public relations in both B2B and B2C settings and how PR professionals can best prove the success of their campaigns and the value of reputation management. Topics include: How can […]
September 9, 2014 Transcript of #CommsChat on Measurement Week
In advance of AMEC’s measurement week we explored the perception of measurement and evaluation in communications and ways of proving its effectiveness. We will explore the topics further during a webinar next week, hosted by Communicate magazine and Salience Insight, and with speakers from AMEC, Ketchum, GSK and Godrej. @VanessakRuck With PR ROI it is vital to ensure […]
September 8, 2014 #CommsChat on Measurement Week
This week’s #CommsChat will feature topics and issues relevant to the measurement and evaluation of communications in advance of AMEC’s Measurement Week. Take a look at Communicate magazine’s upcoming webinar with Salience Insight on Why Measurement Matters. Topics include: How do you ensure ROI on PR campaigns? In what way does measurement help business leaders […]
June 4, 2013 #Commschat on blogger outreach
This week on #CommsChat, we’ll be joined by the founder of Forth Metrics (@forthmetrics) and Inky Bee (@theinkybee), Hugh Anderson (@hughforth). Anderson works in metrics and measurement and in blogger outreach for the PR community. Inky Bee allows communications professionals to access and track blog coverage of their campaigns. We’ll be looking at the rise […]
