journalism
July 7, 2015 Transcript of #CommsChat on journalism and PR
Last night on #CommsChat we spoke about the ways that the changing nature of journalism affects PR professionals. We shared tips for engaging with journalists but also explored ways to influence outside of traditional media relations. Read the highlights: @blowndes @CommsChat content creation shares aspects of journalistic practice of course: that doesn’t make it journalism in its […]
July 1, 2015 #CommsChat on journalism and PR
This week on #CommsChat we’ll speak about the changing relationship between journalists and PR professionals with John Higginson (@JohnHigginson), head of corporate communications at Insight Consulting Group (ICG). Topics include: Is the line between PR and journalism blurring? Do PRs find there are less journalists able to cover events? If so what can PR professionals do about […]
June 6, 2014 #CommsChat on the future of comms
Communications is a rapidly evolving industry, where will we be in five, or ten, years time? In the run up to futurecomms 2014, #CommsChat will discuss the future of our industry with @adamcranfield who heads up global marketing for Mynewsdesk. Topics include: Will content decisions be based more on previous performance than creative ideas? Will employers prioritise data […]
December 4, 2012 CommsChat on content marketing with Rob Bonn
This week, Rob Bonn from Seven was a guest on CommsChat. Seven was the Grand Prix winner at the International Content Marketing Association Awards on 28 November. We discussed content marketing, branding and the future of the industry. Some highlights are below, followed by a full transcript of the hour. @mynewsdesk_uk Quality rather than quantity (hopefully), but the key with […]
