January
January 4, 2013 #CommsChat looks into the future with Stephen Davies
For our first #CommsChat of 2013, rather than predict comms trends for the year ahead, we’re going to skip a decade. Stephen Davies, the digital comms practitioner, blogger, biohacker, and senior consultant at 33 Digital, recently presented his series of predictions for what PR will look like in 2023. You can read Stephen’s entire set […]
January 31, 2012 Transcript of CommsChat with Mike Quinn
On Monday we were joined by Mike Quinn from Adobe to discuss how the ubiquitous blue thumbs up- the ‘like’ button- can be monetised. As rumours abound that Facebook is preparing an IPO, with estimates setting the amount to be raised as high as $10 billion, it seems timely that this week’s #CommsChat focused on the […]
January 30, 2012 #CommsChat with Mike Quinn – Monetising the Like
As rumours abound that Facebook is preparing an IPO, with estimates setting the amount to be raised as high as $10 billion, it seems timely that this week’s #CommsChat will focus on the social network. Brand involvement with Facebook is hardly a novelty now, but Mike Quinn, product marketing manager at Adobe EMEA, which is […]
January 24, 2012 Transcript of CommsChat with Phil Mohr
On Monday we were joined by Phil Mohr from Comufy to discuss social CRM and the switch from broadcast to personal messaging. There has been much discussion about the nature of social CRM, whether it is software, a philosophy or a business strategy. We discussed how CRM in a social media context can be defined and […]
January 17, 2012 Transcript of CommsChat with James Whatley
On Monday 16 January, we were joined by James Whatley for a #CommsChat discussing engagement currency – a subject of a recent post over at James’ blog: http://whatleydude.com/2012/01/engagement-currency/ To kick-start the discussion, we asked how engagement currency can be defined, and we took a look at Heineken’s recent experiment with QR codes at the Open’er Music […]
January 13, 2012 #CommsChat with James Whatley on engagement currency, 16 January
For #CommsChat on Monday 16 January, we’re delighted to welcome James Whatley on board. We’re going to be thinking about engagement currency, which stems from thinking about how brands can build engagement with various communities through social objects – such as Heineken’s recent experiment with QR codes at the Open’er Music Festival…
January 11, 2012 Transcript of CommsChat with James Wilkins
On Monday 9 January, #CommsChat looked at how events can bring brands to life in front of an audience. We were joined by James Wilkins, joint MD at Logistik, which works on comms, events, campaigns and brand experiences for companies such as Natwest, M&S, and Yorkshire Water. Logistik also worked on the experiential campaign behind the […]
January 6, 2012 #CommsChat with James Wilkins, 9 January 2012
For the first #CommsChat of 2012, we’re going to be thinking about how events can extend your brand and bring them to life in front of audiences. We’re going to be joined by James Wilkins, joint MD at Logistik, which works on comms, events, campaigns and brand experiences for companies such as Natwest, M&S, and […]
