food and drink
August 28, 2014 #CommsChat on social media and crisis management
Inspired by Gregg’s recent expert handling of an internet-related crisis, we think about the threats and the possibilities of managing brand reputation in the digital age. Next week’s #CommsChat will focus on the role of social media platforms during crisis management. We have some guests TBA, but if you want to be a guest, let […]
April 9, 2014 #CommsChat on advertising standards
The Advertising Standards Authority, and the regulations surrounding advertising in Britain and the EU, present considerable challenges to agencies and brands. This week, on #CommsChat, we’ll explore the issues these regulations present and how companies can work within them to produce excellent branded content. Topics include: What are some cases of ASA interference in an […]
April 1, 2014 Transcript of #CommsChat on packaging design
Earlier this year, the U.S. made the decision to redesign its nutrition facts label, a requirement on food and drink packaging. Europe subscribes to looser regulations about packaging, yet in each case, packaging designers have to work within both the constricts of government regulations and the needs of the food or drink company itself. In […]
March 27, 2014 #CommsChat on food and drink packaging and nutrition
This week on #CommsChat, we’ll be joined by a few guests from the wider Brand Union network, including Toby Southgate (@tobyrolla), CEO Americas, and Maria Trindade (@Mariaptrindade), senior consultant for Brand Union, UK. They’ll be discussing food and drink packaging and the ways in which companies communicate nutrition in the US and Europe. Topics include: […]
