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April 8, 2014 Transcript of #CommsChat on fashion, tech and social
Last week, we were joined by @StreamingTank, a live streaming agency, who discussed the use of technology and social media by fashion brands. Take a look at some of the chat’s highlights below: @StreamingTank The brands winning in this digital race are the ones that are engaging in ‘Mass Customisation’ to help their customers choose. @MGreer_PR SM […]
April 1, 2014 Transcript of #CommsChat on packaging design
Earlier this year, the U.S. made the decision to redesign its nutrition facts label, a requirement on food and drink packaging. Europe subscribes to looser regulations about packaging, yet in each case, packaging designers have to work within both the constricts of government regulations and the needs of the food or drink company itself. In […]
March 13, 2014 #CommsChat on pop-ups
Britain’s economy runs off the tireless work of SMEs. These businesses also make up the backbone of British retail, yet they often struggle to sell their wares in non-digital locations. This week, Transport for London announced that it will be playing host to pop-up shops throughout the transport network beginning in April. The scheme will […]
