Events
July 29, 2014 Transcript of #CommsChat on nation branding
This summer, the World Cup and Commonwealth Games highlighted some of the best and most questionable in both national and consumer branding. Last week on #CommsChat, we discussed the impact of global events on a nation’s brand. Here’s what contributors had to say: @Comms_Events Nation branding also encourages civic participation – almost like employee engagement […]
July 4, 2014 #CommsChat on World Cup real-time marketing
With the 2014 World Cup nearing its final stages, we’re thought it would be fun to discuss the communications and marketing activity surrounding the event. Brands have upped their game when it comes to real-time marketing and the World Cup has seen some fun, interesting and strategic work. We’ll be joined by online advertising technology […]
June 23, 2014 Cannes Lions round-up with #CommsChat
This week we’ll be chatting about the huge Cannes Lions Festival of Creativity that took place all last week. We’ll be discussing the winner of the PR Lions award while unpicking industry trends from the festival line-up and awards. Topics include: What were the hot topics/trends at this year’s Cannes Lions festival? Why is the […]
June 13, 2014 #CommsChat with EVCOM board candidates
This week we’ll be running an EVCOM special on #CommsChat. We’ll be joined by candidates for the 2014 EVCOM board who will discuss those issues most pressing to live events and corporate video professionals. The AGM will take place on 19 June at the QEII Conference Centre in London and will adopt new articles for […]
June 6, 2014 #CommsChat on the future of comms
Communications is a rapidly evolving industry, where will we be in five, or ten, years time? In the run up to futurecomms 2014, #CommsChat will discuss the future of our industry with @adamcranfield who heads up global marketing for Mynewsdesk. Topics include: Will content decisions be based more on previous performance than creative ideas? Will employers prioritise data […]
June 2, 2014 #Commschat on the PRCA DARE awards
This week on #CommsChat, we’ll be chatting about last week’s PRCA DARE Awards, Scotland and Northern Ireland. The awards celebrate the work of regional PR practitioners and will continue across the UK over the next month. We’re delighted to be joined be the PRCA’s @MattCartmell and Clare Smith, from the Scottish Government PR Team, who won the ‘In-house team […]
May 13, 2014 Transcript of #CommsChat on corporate engagement
Last week on #CommsChat Jackie Fast (@JackieFast) from Slingshot PR and the Communicate events team (@Comms_Events) joined us to speak about CSR, sponsorship and partnerships. We spoke about what makes a successful partnership, and pinpointed those sectors that perform best in CSR. @PamelaWelsh I think it’s about trust too – putting your money where your mouth […]
March 24, 2014 #CommsChat on Advertising Week Europe
This week’s #commschat will feature Advertising Week Europe. This year, communicators from across the continent have descended upon London for a menu of seminars, events, discussions and networking at BAFTA Piccadilly. Tonight, we’ll discuss: How are advertising events like AWE significant from a communications perspective? What do you think will be the hot topics at […]
March 4, 2014 Transcript of #CommsChat on awards and events social media content
In honour of award season drawing to a close (poor Leo), we ran a #CommsChat last week looking at how brands use events like awards shows, sporting events and other major public activity to generate buzz for themselves on social media. We discussed content and platform and the ways in which a brand can gain […]
August 6, 2013 Transcript of #CommsChat with Mark Borkowski
Last week on #CommsChat, we spoke with Mark Borkowski about publicity, PR stunts, politics and more. The lively discussion yielded a few gems of advice: @jenandersson1 Effective stunt should act as a ‘spike’ within an overall strategy. A catalyst to support a push towards a comms objective @AllthingsIC A3) Time and expectations have accelerated but critical to […]
