engagement currency
January 17, 2012 Transcript of CommsChat with James Whatley
On Monday 16 January, we were joined by James Whatley for a #CommsChat discussing engagement currency – a subject of a recent post over at James’ blog: http://whatleydude.com/2012/01/engagement-currency/ To kick-start the discussion, we asked how engagement currency can be defined, and we took a look at Heineken’s recent experiment with QR codes at the Open’er Music […]
January 13, 2012 #CommsChat with James Whatley on engagement currency, 16 January
For #CommsChat on Monday 16 January, we’re delighted to welcome James Whatley on board. We’re going to be thinking about engagement currency, which stems from thinking about how brands can build engagement with various communities through social objects – such as Heineken’s recent experiment with QR codes at the Open’er Music Festival…
