December
December 6, 2013 #CommsChat on Christmas campaigns
Everyone has a favourite Christmas TV advert, marketing campaign or fundraising drive. On Monday’s #commschat, we’ll take a look at what makes a great campaign great and how Christmas adverts can fail. Spectacularly. Topics include: What strategies can you use to make a campaign stand out at Christmas? What makes a Christmas campaign successful? Why […]
December 17, 2012 #CommsChat with Jonathan Allen on search and digital marketing
We’re delighted to welcome Jonathan Allen, the director of Search Engine Watch, for tonight’s #CommsChat. For the last chat of 2012, we’re going to discuss search, digital marketing, and social. Topics up for discussion tonight will include: How has the digital marketing industry changed in 2012? How can you create great content to drive your […]
December 7, 2012 #CommsChat on trust with Kate Joseph
For Monday’s #CommsChat, we’re pleased to welcome Kate Joseph, insight research analyst at Rufus Leonard, for a session on trust. The agency recently carried out some research into trust among consumers; Communicate is exclusively launching the results of that research in its November/December issue. Over the past five years, customer perception of the financial services industry […]
December 3, 2012 #CommsChat 3 December – Rob Bonn on content marketing
Tonight on #CommsChat, we’re delighted to welcome Rob Bonn from Seven as our guest. Seven recently took home the Grand Prix, as well as two other awards, at the International Content Marketing Association Awards; fittingly, tonight we’re going to be discussing content marketing. Content marketing agencies produce content for client brands across multiple channels and […]
December 20, 2011 Transcript of CommsChat with SantaComms
It was a fun and festive #CommsChat on Monday 19 November as we were joined by SantaComms for the last #CommsChat of 2011. The full transcript is available below but we’ve also pulled out a few tweets from the course of the hour. @SantaComms: Well, the first candidate for the naughty list is an […]
December 19, 2011 A Christmassy #CommsChat
Before everyone shuts up shop for Christmas, there’s time for one last #CommsChat – and we’ve enlisted the help of a very special guest for the session on 19 December. SantaComms will be joining us from 8pm to cast a festive eye over the communications events of the past year. Tonight, we’d like your input […]
December 13, 2011 Transcript of #CommsChat on lobbying and public affairs with Francis Ingham
On Monday 5 December, #CommsChat looked at lobbying and public affairs and was hosted by Francis Ingham, chairman of the PRCA. The PRCA has recently withdrawn from the UK Public Affairs Council, which was seeking to establish a register of all those working in UK public affairs. It was therefore a highly topical #CommsChat, […]
December 12, 2011 #CommsChat on lobbying and public affairs with Francis Ingham
This hasn’t been the best week, press-wise, for the UK lobbying industry. The Independent’s front page splash on 6 December revealed senior Bell Pottinger executives discussing their influence over policy-makers at the highest levels of British politics, and the PRCA has today withdrawn from the UK Public Affairs Council, which was seeking to establish a register of all those working in UK public affairs. So as our topic for #CommsChat on Monday 12 December, we’re asking: where does UK lobbying go from here?
December 5, 2011 #CommsChat with Charlie Almond on brands and London 2012
On Monday 5 December, #CommsChat is looking forward to an event that seems set to dominate much of 2012 in the UK: the London 2012 Olympic and Paralympic Games. We’ll be joined by Charlie Almond, a senior account director at Hill+Knowlton Strategies Sports Marketing and Sponsorship.
