Content
February 14, 2020 #CommsChat on giving audio a go
Everything starts somewhere… a newsletter typed on Word eventually might be a glossy magazine. But how are corporate podcasts developed? Paul Philpott from Fresh Air Studios joins us on Monday’s #CommsChat. Topics include Are there some scenarios or uses in which podcasts can work really well? What considerations should be taken with regards to podcast […]
June 25, 2019 Transcript of #CommsChat on storytelling and narrative content
This week on #CommsChat we discussed storytelling and narrative in corporate content. It made for quite the tale
June 24, 2019 #CommsChat on storytelling and narrative content
This week on #CommsChat we’ll be looking at storytelling and narrative in corporate content. Topics include: How can companies integrate storytelling into their communications? What aspects of communications best benefit from narrative-driven content? Should companies work in partnership to achieve their content objectives? How can traditional kids brands (Disney, Beano, etc) work with businesses to […]
March 19, 2019 Transcript of #CommsChat on video content strategy
Crafting the right content strategy for the use of video requires understanding of the audience, straightforward objectives and creative execution. We talked about video strategy on Monday’s #CommsChat.
March 14, 2019 #CommsChat on video content strategy
Crafting the right content strategy for the use of video requires understanding of the audience, straightforward objectives and creative execution. We’ll be talking video strategy in Monday’s #CommsChat. Topics include: What should be included in the brief for the development of video content? Should videos be supported with a strategic communications campaign? How? What challenges […]
November 20, 2018 Transcript of #CommsChat on creativity, comedy and social strategy
This week on #CommsChat we were joined by @HelReynolds, the woman behind @commscartoons and social media trainer @socialforpeople. She talked about adding humour into your social strategy.
November 15, 2018 #CommsChat on creativity, humour and social strategy
This week on #CommsChat we’ll be joined by @HelReynolds, the woman behind @commscartoons and social media trainer @socialforpeople. She’ll be talking about adding humour into your social strategy. What are some ways to nurture our creativity as comms professionals? How can you use humour on social media without crossing a line? What are elements of […]
November 13, 2018 Transcript of #CommsChat on content, data and engagement
Last week on #CommsChat, we talked about all things content, particularly focusing on the use of data and interactive elements in online and offline content.
November 9, 2018 #CommsChat on content, data and engagement
This week on #CommsChat, we’ll be talking all things content, particularly focusing on the use of data and interactive elements. Topics include: What impact does great content have on a company’s reputation? How can corporate communicators put data to use in an interesting way? How can interactive elements be built into online content? Can data […]
October 23, 2018 Transcript of #CommsChat on social media content strategy
Following the results of a Twitter poll, we examined content strategy on social media on Monday’s #CommsChat.
