community management
January 27, 2014 #CommsChat on crowdsourcing
This week’s #CommsChat will look at the trend that’s been all the rage for branding, fundraising and public opinion research, among other things: Crowdsourcing. Topics below: What are the benefits of crowdsourcing, as a brand? Disadvantages? In what ways can crowdsourcing be used (#rebrand, fundraising, research, etc)? Can crowdsourcing be a useful PR tool? […]
October 29, 2013 Transcript of #CommsChat on social business
It was quite the hour last week on #CommsChat. We were joined by guest @jaycoopertweets from Bloom. In the midst of an impassioned discussion of social strategy and a look at some examples of consumer-facing social – like last week’s #AskBG initiative – MD of British Gas Business, Stephen Beynon, joined in as well. His […]
September 19, 2013 #CommsChat with #ShareThisToo authors
This week’s #CommsChat will feature some of the contributors to Share This Too, the latest treatise on social media in PR to hit the printing presses. We’ll be joined by @CIPR_UK, co-editor Rob Brown and more. Take a look at some of the topics below. We’re keeping them intentionally broad to encourage debate on what […]
September 10, 2013 Transcript of #CommsChat on Digital Impact Awards
Last week, we celebrated the release of the 2013 Digital Impact Awards shortlist with a special, all-digital #CommsChat event. Some highlighted tweets are below. @adamrubins social is more tangible. Listen, respond, evaluate. Mobile yet to find its feet in digital comms @dellerm we put video to good use for engagement. Tailored videos for each stakeholder website talking […]
September 9, 2013 #CommsChat on Digital Impact Awards
Communicate magazine has announced its 2013 Digital Impact Awards shortlist. Tonight on #CommsChat, we’ll be joined by some of the shortlisted companies who will discuss the latest in digital communications. Topics include: How have mobile technology and apps changed digital comms? What role does or can video play in communicating with stakeholders or employees? How […]
August 20, 2013 Transcript of this week’s #commschat on brand crises and reputation
Last night we discussed the issues facing brands who have suffered serious crises or continue to be involved in scandals. We had a huge number of tweetchat responses to our queries, with contributors discussing brand crisis, the qualities a brand needs to recover, damaged reputation and the importance of internal as well as external comms. […]
July 15, 2013 #CommsChat on conflict communications
This week, we’ll be joined by Albany Associates, experts in crisis and conflict communications with an outlook on building grassroots stakeholder engagement. They’ll discuss how companies build ties with the local community in unstable areas. What is the ‘social licence to operate’? How should companies investing in developing markets approach local comms? What steps should […]
July 5, 2013 #CommsChat on cross-cultural social media
This week on #CommsChat, we’ll be joined by two CIPR members @twofourseven, an independent social media consultant, and @allanschoenberg, executive director of CME Group who will discuss the issues involved in cross-cultural social media. Some topics we’ll address are here: How has social media accelerated globalization? What do you need to consider if you want […]
June 13, 2013 #CommsChat on IC with the big yak
On 21 June, 180 internal communications professionals will descend on Richmond to attend the big yak, the IC Crowd‘s first unconference. “The agenda is set by you,” The IC Crowd says, “In true unconference (or free-to-attend conference if you prefer that name) style, you decide what the topics are and we will pull together the […]
January 22, 2013 Transcript of #CommsChat on community management
This week, #CommsChat discussed community management and the ways and means of managing an online audience. @VirCommSummit provided lucid guidance throughout the chat and explained the challenges posed to community managers. To see more about community management, check out the Virtual Community Summit. Some of the standout tweets from the hour are: @vircommsummit Since the rise […]
