commonwealth games


Brittany Golob

Elettra Scrivo

July 29, 2014 Transcript of #CommsChat on nation branding

This summer, the World Cup and Commonwealth Games highlighted some of the best and most questionable in both national and consumer branding. Last week on #CommsChat, we discussed the impact of global events on a nation’s brand. Here’s what contributors had to say:   @Comms_Events  Nation branding also encourages civic participation – almost like employee engagement […]

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