campaigns
February 24, 2015 Transcript of digital in corporate communications campaigns #CommsChat
Last night we spoke about using digital for B2B campaigns with @claudiabate from @hotwirepr: @NafisaNathani Brands now realising no distinction b2b and b2c – all about being memorable, striking dialogue & tapping into a truth @claudiabate Digital allows B2B brands to be incredibly targeted in their outreach – this is a massive benefit IMHO @KeithLewisComms If you give […]
December 9, 2014 Transcript of Christmas brands #CommsChat
The final #CommsChat of the year took on Christmas brands and seasonal campaigns. We talked about digital’s role in this and @Wedge Brands should be involved with relevant happenings. Is every holiday suitable for every brand? No. @CalComms nothing wrong with sharing a little magic, peace or joy like @johnlewisretail or @SainsburysPR ads do @SwoopStudios holidays give brands opportunities […]
December 10, 2013 Transcript of #CommsChat on Christmas campaigns
Last week, #CommsChat was infested with Christmas cheer. We discussed the comms topic of the month – Christmas marketing campaigns. The holiday season is not all bears and hares, as commenters pointed out. Take a look at the highlights of the hour: @CommsChat The interesting thing is that the general public have now become media critics. […]
December 6, 2013 #CommsChat on Christmas campaigns
Everyone has a favourite Christmas TV advert, marketing campaign or fundraising drive. On Monday’s #commschat, we’ll take a look at what makes a great campaign great and how Christmas adverts can fail. Spectacularly. Topics include: What strategies can you use to make a campaign stand out at Christmas? What makes a Christmas campaign successful? Why […]
