brand
February 19, 2019 Transcript of #CommsChat on the nexus of brand and HR
Working at the nexus of HR and branding requires an understanding of organisational culture, brand, HR and internal communications. How should employer brand strategies be developed and who should be responsible for their implementation? We were joined by Narda Shirley, MD of Gong Communications (@Gongcomms) on Monday’s #CommsChat
February 13, 2019 #CommsChat on the nexus of brand and HR
Working at the nexus of HR and branding requires an understanding of organisational culture, brand, HR and internal communications. How should employer brand strategies be developed and who should be responsible for their implementation? We’ll be joined by Narda Shirley, MD of Gong Communications (@Gongcomms) on Monday’s #CommsChat to discuss the following topics. The issue […]
October 5, 2015 #CommsChat on product vs. brand
This week on #CommsChat we’re going to look at the ways that the changing environment and role of business affects brand development. Whether it’s Google’s launch of Alphabet or Logitech’s decision to lose its ‘tech’, brands are constantly having to evolve to reflect their changing product and service offering. Here are some of the topics […]
May 19, 2015 Transcript of #CommsChat on audio branding
Last night on #CommsChat we were joined by the @abacademy as we discussed the potential of audio and other multisensory tools in branding. The subject is just beginning to gain traction among brand strategists. The topic will be discussed in more detail at the Audio Branding Awards next week in Berlin. @FloatDotDigital Audio and video are so […]
April 24, 2015 #CommsChat on building a brand
While we all know that it is important to create one strong, unified brand that everyone can rally around, it’s not always obvious how to maintain that momentum. This week we’re going to discuss how to build a strong brand in the long-term. How do you know when you’ve achieved a strong brand identity? Who has […]
March 10, 2015 Transcript of employer brand management #CommsChat
This week we talked about how a strong employer brand can affect your company. We were joined by@EmperorDesign and@TheRethinkGroup who are collaborating with @Communicatemag on a piece of research assessing the strength of employer brand management in the UK and Ireland. Take part in the survey here and you could win an Apple Watch. Here are some of the highlights: […]
March 9, 2015 Employer brand management #CommsChat
Employer brand management is the shaping of the aspects of a brand identity that make it an attractive place to work so that the company attracts the best talent and delivers better business results. We want to know whether companies are taking control of their employer brand and how successful their current strategies are. We’ll […]
March 4, 2015 Brand language and corporate tone of voice #CommsChat transcript
This week we spoke about the impact a brand’s use of language can have in the shaping and development of its entire identity. We were joined by industry experts @VerbId Read the highlights here: @AdamFairclough For me, a company’s brand starts with its people. So getting culture aligned to brand and values is vital first step […]
March 2, 2015 Brand language and corporate tone of voice #CommsChat
This week we’re going to talk about the influence of language on overall brand identity with special guests @VerbID Topics: How important is tone of voice to overall brand identity? What aspects make up a brand’s tone of voice? What are the interesting trends affecting corporate language? Are digital channels having an effect on the language brands […]
January 13, 2015 Transcript of #CommsChat on brand ambassadors
This week we spoke about the brand ambassador and its power to either propel a company to dizzying heights, or to cause it to plummet through scandal or a poor fit with company culture. Here are some of the #commschat highlights: @NafisaNathani Brand ambassadors need to embody brand values totally. Needs to be authentic and real. Everyone can […]
