banking

Contributors

Brittany Golob

Elettra Scrivo

September 17, 2013 Transcript of #CommsChat on branding in financial services

Last week on #CommsChat, we were joined by @industry_brand and @livinggroup. We discussed the Lloyds/TSB split and the ways in which branding functions within the financial services sector. Some of the highlighted tweets are below:   @Industry_brand Isn’t this the opportunity for brand and service to be the point of difference? @livinggroup Arguably C&G was a true […]

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September 12, 2013 #CommsChat on branding and financial services

This week, we’ll be joined by @industry_brand from Industry and Duncan from Living Group (@livinggroup) to chat about the implications of the Lloyds/TSB split on brand, customer relations and the future of financial services. This should be a great opportunity to discuss a specific branding case study and a multifaceted, complex sector, a #CommsChat not […]

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