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September 9, 2014 Transcript of #CommsChat on Measurement Week
In advance of AMEC’s measurement week we explored the perception of measurement and evaluation in communications and ways of proving its effectiveness. We will explore the topics further during a webinar next week, hosted by Communicate magazine and Salience Insight, and with speakers from AMEC, Ketchum, GSK and Godrej. @VanessakRuck With PR ROI it is vital to ensure […]
September 8, 2014 #CommsChat on Measurement Week
This week’s #CommsChat will feature topics and issues relevant to the measurement and evaluation of communications in advance of AMEC’s Measurement Week. Take a look at Communicate magazine’s upcoming webinar with Salience Insight on Why Measurement Matters. Topics include: How do you ensure ROI on PR campaigns? In what way does measurement help business leaders […]
