advertising week
March 25, 2015 Transcript of Advertising Week Europe B2B Forum #CommsChat
Last week we were inspired by the topics and speakers at Advertising Week Europe’s B2B Forum and were joined by Jon Lombardo from LinkedIn, one of the companies represented at the forum on Tuesday 24 March. Read the #CommsChat highlights: @JonLombardo 1b/ We believe the worldwide market to be north of $50 billion for B2B, so […]
March 19, 2015 Advertising Week Europe B2B Forum #CommsChat
The programme for this year’s Advertising Week Europe is as jam-packed as ever, one of the highlights is likely to be Tuesday morning’s B2B forum, with speakers from LinkedIn, IBM and PwC. Does B2B marketing receive enough investment? What are the challenges of building a B2B brand? What can we learn from B2C campaigns? How will social and data […]
