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June 25, 2012 Did the Cannes Lions show that PR has a PR problem?

We’re delighted to welcome Jaime Rosado (@jaimerosado3) from JWT and Laura Woods (@laurajjwood) from The Brooklyn Brothers to #commschat this evening. Both companies took home prizes in the PR category from the Cannes Lions Awards last week, and Laura and Jaime are joining us to discuss the awards and the representation of PR.

It seems that PR has been criticised recently for failing to get to the “big idea” behind a campaign. Can this be fixed? Does successful PR require a big idea? Topics we’ll look at tonight include:

– Is the criticism of PR as lacking a big idea justified? (http://m.prweek.com/article/1137166/Cannes-Lions-judges-criticise-PR-industry-lacking-big-ideas)

– Is integrated communications key to restoring PR’s reputation?

– How have economic circumstances affected advertising, PR, and comms?

– Are big budgets and big agencies necessary for successful comms?

– What do awards such as the Cannes Lions mean for agencies?

– What’s more important in PR – the content or the communication?

#CommsChat takes place every Monday evening at 8pm UK time. You can take part right here on the site, or simply search #commschat in Twitter. If you can’t make it or want a recap, a transcript will go up on Tuesday morning. We hope you can join the conversation!


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