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This week's chat

October 17, 2011 UPDATED: #CommsChat with Philip Davies

UPDATED: Unfortunately, due to some technical issues with last night’s #CommsChat, we don’t have a transcript for you today. We can only apologise for this, but sometimes these things can’t be helped. #CommsChat will be up and running again next week.

Tonight’s #CommsChat is all about emotional intelligence. Ahead of his speaking slot at Communicate magazine’s Transform conference on Thursday (when he’ll be joined Amanda Clay of Telefónica Europe), Philip Davies of Siegel+Gale will be discussing how emotional intelligence can improve brands. We’ll be starting at 8pm and you can take part right here on the Commschat website.

Topics include:

–          Where does emotional intelligence start for brands?

–          Which brands display high levels of emotional intelligence? And who’s displayed a lack of it recently?

–          Why is emotional intelligence just so important for brands? What difference does it make in the long run?

–          If your brand isn’t built on emotional intelligence from the start, can it be retrofitted into your identity?

–          What’s the relationship between brand advocates and emotional intelligence? How can this be deepened?

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