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This week's chat

January 30, 2012 #CommsChat with Mike Quinn – Monetising the Like

As rumours abound that Facebook is preparing an IPO, with estimates setting the amount to be raised as high as $10 billion, it seems timely that this week’s #CommsChat will focus on the social network.

Brand involvement with Facebook is hardly a novelty now, but Mike Quinn, product marketing manager at Adobe EMEA, which is working with Facebook on several projects this year, will be discussing how that ubiquitous blue thumbs up – the ‘Like’ button – can actually be monetised.

#CommsChat starts at 8pm, right here. Mike will be tweeting from @AdobeUK – don’t forget to tag your tweets with #commschat to join in the conversation. Topics for tonight include:

–          How has a free network progressed to the point that it’s now possible to monetise Facebook interactions?

–          Who’s already there? And what can they teach us about best practise?

–          Will everyone be able to move into monetising their Facebook presence?

–          How will social media audiences respond?

–          What are the best ways to collaborate with Facebook on your page?

A transcript will be available on the #CommsChat website on Tuesday.

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