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This week's chat

December 7, 2012 #CommsChat on trust with Kate Joseph

For Monday’s #CommsChat, we’re pleased to welcome Kate Joseph, insight research analyst at Rufus Leonard, for a session on trust. The agency recently carried out some research into trust among consumers; Communicate is exclusively launching the results of that research in its November/December issue.

Over the past five years, customer perception of the financial services industry and utilities sector has decreased while other consumer-facing industries have improved. Just 3% of consumers would trust advice directly from a company. But what can industries do to restore trust and reputation?

Topics up for discussion on 10 December will include:

  • Why are public trust and customer service so closely linked?
  • Why has there been such a drastic downturn in the perception of financial institutions and utility companies?
  • Does a loss in reputation in certain industries lead to a simultaneous increase in others?
  • How does the lack of trust in advice directly from a corporation affect communications professionals and marketers in that industry?
  • What does it take to build trust in the financial and utilities sectors? To maintain it?
  • What role can communicators play in maintaining corporate reputation?

Join us on Monday evening. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will go up on Tuesday morning.

We’d love to hear your suggestions for future topics for #CommsChat – get in touch with Molly by email or Twitter if you’ve got ideas.

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