Europe's most popular communications, PR
and media conversation

December 7, 2012 #CommsChat on trust with Kate Joseph

For Monday’s #CommsChat, we’re pleased to welcome Kate Joseph, insight research analyst at Rufus Leonard, for a session on trust. The agency recently carried out some research into trust among consumers; Communicate is exclusively launching the results of that research in its November/December issue.

Over the past five years, customer perception of the financial services industry and utilities sector has decreased while other consumer-facing industries have improved. Just 3% of consumers would trust advice directly from a company. But what can industries do to restore trust and reputation?

Topics up for discussion on 10 December will include:

• Why are public trust and customer service so closely linked?
• Why has there been such a drastic downturn in the perception of financial institutions and utility companies?
• Does a loss in reputation in certain industries lead to a simultaneous increase in others?
• How does the lack of trust in advice directly from a corporation affect communications professionals and marketers in that industry?
• What does it take to build trust in the financial and utilities sectors? To maintain it?
• What role can communicators play in maintaining corporate reputation?

Join us on Monday evening. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will go up on Tuesday morning.

We’d love to hear your suggestions for future topics for #CommsChat – get in touch with Molly by email or Twitter if you’ve got ideas.

See what others are talking about "Molly Pierce"

: December, Financial services, Research, Trust