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August 31, 2012 #CommsChat on the Digital Impact Awards and rebranding

On 30 August, Communicate magazine announced the shortlist for the Digital Impact Awards. On #CommsChat, we’ll chat with some of the shortlisted agencies about the awards and the best in innovative digital design.

Our guests include Jesse Swash (@dbstructure), the creative director of Design by Structure, and Debbie Harvey (@Debbie_FPCG), marketing and comms manager at Ferrier Pearce. Both were shortlisted  for their work in the “Best use of digital in a change or rebrand situation” category.

You can read more about the DIA and see all the complete shortlist here.

Topics for tonight include:

• What are the best strategies for getting reluctant stakeholders on board with the importance of digital in a rebrand?
• Do you take award-winning potential into account when working with a brand?
• What kind of impact does good digital design have on a rebranding campaign?
• What are the challenges an agency will face when redesigning a company’s digital image?
• How do you strike out from the pack when undergoing a redesign?

Everyone is welcome to take part in #CommsChat. We kick off at 8pm (UK time) and the conversation usually lasts for about an hour. You can track the chat right here on our site, or simply by searching for #commschat within Twitter.

If you can’t make it, a transcript will go up tomorrow morning showcasing the chat.

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