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This week's chat

April 3, 2014 #CommsChat on technology and fashion

For the past few years, the fashion industry has been on the forefront of technology and social media use. In the retail world, it is something of a trailblazer in the digital world. This week, we’ll be discussing how fashion and luxury brands use technology and what lessons other industries can draw from that. We’ll be joined by digital content agency Streaming Tank’s CEO James Wilkinson (@streamingtank). Streaming Tank took home the Grand Prix award at the 2013 IVCA Awards for its video-based app for Top Shop.

To read a bit more about the topic, click here or here.


  • How does social media presence and content influence consumer choice?
  • How do fashion and luxury brands use social to reflect their brand story?
  • In what ways are fashion brands embracing new technologies in store and online?
  • How is this changing the way brands communicate with their stakeholders?
  • Why is fashion succeeding in its use of technology and social media?
  • What can other sectors learn from this?

Join us! We tweet from @CommsChat and #CommsChat takes place from 8-9pm UK time – for worldwide times, go here. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will go up on Tuesday morning.

We’d love to hear your suggestions for future topics for #CommsChat – get in touch with Brittany by email or Twitter if you’ve got ideas.


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