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This week's chat

June 17, 2016 #CommsChat on storytelling and building brand trust

This week on #CommsChat we discussed how storytelling can create and sustain customer trust in a brand. The chat focused on storytelling in a corporate context, how storytelling can be woven across brand touchpoints, and the impact of storytelling on the consumer.
See the topics here:

  • What is storytelling in a corporate context? Why is it important for brands?
  • Does storytelling build brand trust? How?
  • Is storytelling a legitimate device to connect brand and audience?
  • How can digital aid brand storytelling?
  • What are alternative ways for brands to engage with audiences?

Join us! We tweet from @CommsChat and #CommsChat takes place from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to Storify on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Amy at or on Twitter with any ideas.

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