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This week's chat

May 18, 2018 #CommsChat on specialism in PR

This week on #CommsChat we’re joined by Alisdair Pettigrew, founder of BLUE Communications, for a #CommsChat on specialism in PR. We’ll look at if specialising in a specific sector gives PR consultancies an edge over competitors, how developing specialist knowledge can help inform the wider profession and any pitfalls of consigning this speciality to one sector. Follow @CommsChat on Twitter and use the hashtag #CommsChat to get involved.

The topics are:

    • Can understanding vertical sectors and developing specialist knowledge give consultancies the edge
    • What are the downsides of PRs focusing on just one sector?
    • How much do PRs need industry-specific knowledge to help build clients’ brands?
    • How does a PR or PR consultancy impact a new or untapped sector?
    • What are the essentials skills needed for special-interest PRs?

Join us! We tweet from @CommsChat and #CommsChat takes place every Monday, from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to Storify on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Amy at or contact us on Twitter with any ideas.

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