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November 15, 2016 #CommsChat on recommendation systems and personalisation

21/11/2016 – Tonight on #CommsChat we’re joined by data science and intelligence marketing agency, Profusion, to chat all things recommendation engines and personalisation. We’ll look at what recommendation engines are, why personalisation is a useful tool for marketing and communication and how to optimise personal data effectively. We’ll also chat about integrating personalisation engines and staying ahead of the curve.

The topics are as follows:

  • What is a recommendation engine? Why is it useful for internal communicators?
  • Is personalisation a minimum requirement of marketing & comms? If not – should it be?
  • Can a personalisation engine be integrated into a wider marketing strategy? How?
  • How should personal data be optimised to drive good marketing?
  • What can companies and organisations do with personalisation to stay ahead of the curve?

Join us! We tweet from @CommsChat and #CommsChat takes place every Monday, from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to Storify on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Amy at amy.sandys@communicatemagazine.co.uk or contact us on Twitter with any ideas.


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