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This week's chat

March 29, 2012 #CommsChat on PR stunts with Rich Leigh, 2 April

For #CommsChat this coming Monday, we’ll be joined by Rich Leigh, the man behind, tweeting from @PRexamples.  We’re going to be taking the temperature of PR stunts and campaigns – looking at how and when they’re successful, and how they negotiate the difficulties of communicating with several audiences at once.

Topics for Monday’s chat include:

  • Do PR stunts work? Or are longer campaigns more successful?
  • Do stunts and campaigns have to cost a fortune to succeed?
  • Why is there a negative perception of the term PR stunt?
  • What’s the best course of action when a stunt doesn’t go as planned, or a campaign starts to backfire midway?
  • How has the open nature of new media channels affected PR stunts?

The chat will start at 8pm on Monday evening and last for about an hour. You can follow it here or by using the hashtag #commschat on Twitter. A transcript will go up on the site the next day. is a blog dedicating to celebrating the best in PR/social media marketing, established by Rich Leigh, who works for 10 Yetis PR Agency. He tweets from @PRexamples and @GoodandBadPR. has around 50 contributors from all over the world, looking at stunts from an Ann Summers march down Oxford St, London, to the “flying people” spotted in NYC, promoting the film Chronicle.

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